Wednesday, June 13
Pre-Summit Optional Data and Visual Design Workshop*:
Thursday, June 14
Digital Media and Advocacy Summit, Washington, D.C.
The Capital Hilton, 1001 16th St. NW
Thank You To Our Brand Sponsors
9:00 a.m. Opening Keynote
The Future of Online Storytelling
On average, Americans consume over 12 hours of media in a single day. Organizations must navigate through an over-saturated and fast-moving media landscape to successfully deliver their message to their target audience. With the increase in social and earned media, all organizations must effectively become publishers and content creators. In this session, you’ll hear from a newsroom veteran who has changed the way his organization reports the news by marrying technology, data and creativity to break through the noise.
Director, Strategic Initiatives
The Washington Post
Concurrent Skill Building Sessions:
Leveraging Digital Tools for Lobbying 2.0
While government affairs professionals are continually tasked to do more with less resources, advocacy professionals now have more tools at their fingertips than ever. Whether your organization uses customized advocacy software or takes advantage of free online tools, this session will help you maximize the latest tools and technologies. Hear insights from a panel of advocacy professionals that will cover:
- An overview of tools built for advocacy, government relations and communications professionals
- A guide to the software acquisitions and vendor evaluation process
- Strategies and tactics for getting the most value out of your software and tools
- New insights into emerging advocacy technology and communications platforms
Director, Digital Advocacy
Wal-Mart Stores, Inc.
Crafting a Digital Strategy and Measuring ROI
Without a well thought out strategy, the best platforms, tactics, and technologies may not help you achieve your goals. This session will walk you through what a successful digital communications strategy looks like and will answer questions like:
- How do I identify and reach my target audience?
- What are realistic goals and metrics to track for my campaign?
- What’s the important distinction between strategy, tactics, deliverables and measures, and how do I make sure my plan contains each element?
- How do I sell the value of digital communications and advocacy to my organization’s leaders?
Social Media Strategist
National Marrow Donor Program, Be The Match
Vice President of Digital
CRAFT | Media/Digital
Using Data to Power Your Advocacy Campaigns
Attendees will hear two powerful case studies from organizations who used data to find, educate, and engage grassroots supporters for their advocacy efforts. Attendees will also learn the latest strategies for using data to target influencers with unique messages that resonate. Our panel of advocacy professionals will explore:
- Creating a strategy for harnessing the power of both “big” and “small” data
- Using micro-targeting to ensure your messages resonate with various audiences
- Developing creative ways to use internal organizational data to optimize your advocacy efforts
Senior Manager, Digital Communications, Government Relations
Director, External Affairs
CTIA – The Wireless Association
Lunch General Session:
Harnessing Online Activism and Building Movements in a Hyperconnected World
Jeremy Heimans is the co-founder and CEO of Purpose, an organization specializing in building social movements around the world. Working with Henry Timms, Jeremy recently co-authored the book New Power. Jeremy will join us for a discussion on how organizations can use social media to build advocacy movements, how to spot organic online uprisings of activism and how to keep your organization’s supporters engaged.
Co-founder/CEO at Purpose
Co-author of New Power
Brainstorming Session: Solving Online Advocacy and Communications Challenges
Attendees will have the opportunity to connect with other professionals on multiple topics to identify common challenges and discuss solutions. Each roundtable will be led by a digital professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. Groups will be separated by:
- Advocacy Groups
Concurrent Skill Building Sessions:
Creating Best-In-Class Advocacy and Policy Podcasts
Attendees will receive a tutorial on how organizations can leverage podcasts for advocacy purposes, including how to craft a plan, make the case to superiors and ultimately build a successful podcast program. Our speakers will provide a hands-on session where you’ll learn how to develop a podcast without getting lost in production, technology or budget parameters. We’ll cover lessons on:
- Crafting an interesting and fun story that fits in the podcast format
- When it’s best to use a professional or build your own podcast
- Strategies for maximizing your podcast’s impact and how you can measure effectiveness
Vice President, Digital Communications
National Retail Federation
The Power of Online Polling
Whether you’re using small Google Polls or large-scale surveys featuring thousands of respondents, attendees will know the pitfalls and questions to ask when taking advantage of the new array of online offerings. This session will answer questions like:
- What types of online polling exists and how can you convince internal stakeholders of online polling trustworthiness?
- When do you need to bring in additional data to make a decision?
- How do you create unbiased polling questions for online respondents?
- What does the future of online polling look like?
Senior Director, Research and Public Affairs
Pharmaceutical Research and Manufacturers of America
Executive Director, Communications
American Farm Bureau Federation
3:20 p.m. Closing General Session:
Social Media Crisis
A crisis can happen at any time. While many organizations are adept at monitoring online conversations, the response to reputational or policy issues can be tricky to navigate. Speakers will discuss:
- How organizations can prepare and manage their online reputation when under scrutiny from politicians, the media or activist groups
- Developing a rapid response structure for handling questions or policy issues on social media
- How you can use social listening to identify champions, trolls and key influencers for your organization
- Using online analytics to determine the appropriate level of response and the best messenger
Director, Global Public Affairs
General Electric Company
Vice President, Digital
Unwind with your digital peers after a long day of learning at our networking reception immediately following the closing session.