PAC Conference – Agenda

Learning Tracks to Guide Your Experience

Emerging Trends

Emerging Trends

Discover new trends and innovative approaches to boost fundraising and promote your PAC

Fundraising & Communications

Fundraising & Communication

Learn top trends and creative strategies for increasing receipts, recognizing donors and reporting out

PAC Management

PAC Management

Come away with best practices for managing key internal operations and compliance functions

Political Strategy

Political Strategy

Gain strategies for maximizing candidate outreach, support and political involvement

Professional Development

Professional Development

Learn tips for continued growth, leadership development and elevating your career

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Thank You To Our Brand Sponsors

PLATINUM

Conference Lanyards


cision.com    @CisionGRPAC

PREMIER

Conference Tote Bags


skadden.com   @SkaddenArps

Conference Wi-Fi


fiscalnote.com   @fiscalnote

Conference Notebooks


jvacampaigns.com

Sunday, March 4

2:30 p.m.  
Registration opens

3 p.m. 
Pre-Conference Workshop A:
Tips for Successful PAC Management  
Whether you are new to the PAC profession, or looking to reevaluate your PAC program, join us for this pre-conference session covering essential strategies regarding compliance, planning and PAC management best practices.

Brackemyre_Kristin_2017

Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty   @PACouncil

Edmonds_Annette_linkedin

Annette Edmonds
CNPPAC Treasurer and Mgr, Gov. Affairs
CenterPoint Energy, Inc.

4 p.m.
Pre-Conference Workshop B:

How Social Activism Impacts Your PAC 
The 2016 election sparked passion on both sides of the aisle and brought new participants into our political discourse. But as the public becomes more engaged or withdrawn from social and political issues, PACs are left to navigate a volatile environment. Our panel will explore strategies and messaging tactics for harnessing activism across the political spectrum.

Knowlton_ALDEN_LINKEDIN

Alden Knowlton
Director of Political Affairs
Mortgage Bankers Association
@miss_alden

Trute_Julie_LinkedIn

Julie Trute
Director, Public Affairs
Liberty Mutual Insurance

4:45 p.m.  
Mentor Cohort Meet-Up
If you signed up for a mentor cohort, join us early to meet them as well as fellow mentees. Start your networking early and get key tips on how to make the most of your experience.

 

The Networking Ice Breaker Game featured during the mentor cohort meet-up and networking reception is sponsored by: 

beekeepergroup.com     @beekeepergroup

5-7 p.m.  
Welcome to Miami: Networking Reception
Join us for our opening networking reception and then explore Miami Beach with old friends and new contacts.


ddcpublicaffairs.com    @DDCAdvocacy

Monday, March 5

8 a.m.
Registration & Networking Breakfast


pactrack.net

8:30 a.m.
Keynote: Where Do We Go From Here: All Eyes on the Midterms
The 2016 elections disrupted long-standing beliefs about candidates, political parties and the system as a whole. Dr. Larry J. Sabato, founder and director of the University of Virginia’s Center for Politics, will share his perspective on the new political normal, what it means for future candidates and elections, as well as what to expect in the upcoming midterm elections.

Sabato_Larry-cropped

Dr. Larry J. Sabato
Director, Center for Politics
University Professor of Politics
University of Virginia

9:45 a.m.
Networking Break

10 a.m.
Breakout Workshops A

Building a Solicitation Campaign that Works 
Whether building a solicitation campaign from scratch or fine-tuning an existing plan, hear strategies from your peers on designing a carefully-crafted campaign from top to bottom. Join us to learn how to create a multi-step campaign that works for both your PAC and organizational culture, including tactics for conducting targeted outreach and follow up.

Adams_Brendan_cropped

Brendan B. Adams
Political Affairs Manager
Corning Incorporated

Talbert_Jessica_cropped

Jessica Talbert
Director of Federal Advocacy
American Association of Nurse Practitioners

An Integrated Approach to PAC and Grassroots that Benefits Both     

PAC and grassroots functions inherently share many of the same goals. But are your activities integrated in a way that enhances both programs and mobilizes your donor and advocate communities? This session will focus on how to tie these major advocacy components together in a way that strengthens both your PAC and grassroots efforts.

McDonnell_Richard

Richard McDonnell
Director of Employee Advocacy
General Motors Company

webb_stefanie_linkedin

Stefanie Webb
Senior Manager, National Affairs, PAC, Political Outreach
Anheuser-Busch
@AnheuserBusch

Go Big or Go Home: PACs that Implemented Major Changes 
Have you ever wanted to completely dismantle a longstanding program, campaign or activity and head in a new direction? Hear firsthand from PAC directors who challenged the “it’s always been done this way” status quo to implement major changes. Learn how they confronted the internal hurdles, gained buy-in from stakeholders, rolled out a new approach and measured success along the way.

Monroe_Stacie

Stacie Monroe
Political Affairs Manager
American Association of Orthopaedic Surgeons

Naake_Jess

Jessica Naake
Manager, Policy and Government Relations
Deloitte LLP

11 a.m.
Networking Break

11:15 a.m.
Breakout Workshops B

Elevating Your Organization Through Political Involvement   
Your PAC is a vehicle for building relationships with policymakers and electing candidates with similar beliefs. But there are other political activities to engage in that can elevate your company or association’s influencer status while strengthening existing political relationships. Panelists will discuss tactics from bundling and direct giving programs to independent expenditures and political committee packages that work across PAC budgets or size. Join us for a high-level discussion around utilizing your political program to expand your organization’s impact in Washington and beyond.

Eggert-Crowe_Madison

Madison Eggert-Crowe
Senior Manager, Political Affairs
Comcast Corporation

Flemming_Jenn_new_2
Jennifer Flemming
PAC Director
National Association of Broadcasters

Governance that Works: Fine-Tuning Your Internal Oversight Structure 
Is your governance structure helping your PAC or holding it back? Learn from PACs that have struck the right balance in their oversight functions, including what works for them and how its managed. Whether it’s in managing your board, chairperson, bylaws or procedures, learn how to ensure your PAC governance is contributing to your program’s success.

Gamble_kathleen_cropped
Kathleen Gamble
Director, Political Affairs
American Trucking Associations, Inc.
@kyngbld
marks_adrienne_linkedin
Adrienne Marks
PAC Director, Global Government Relations
Visa Inc.

Compliance for Corporate Programs  
Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful PAC. Hear from election law expert Ken Gross as he provides a comprehensive legal overview for corporate PACs. Ken will cover basic campaign finance rules for operating a PAC, defining and soliciting your eligible class as well as important fundraising restrictions and gift rules.

gross_ken-new-1
Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

12:15 p.m.
Networking Lunch

aristotle.com    @AristotleNews

1 p.m.
Resource Marketplace Opens
Meet the top PAC compliance, fundraising and management vendors in the industry’s largest marketplace.

1:30 p.m.
Breakout Workshops C

Emerging Technology and What it Means for Your PAC  
Technology has infiltrated nearly every aspect of our lives. Is your PAC keeping pace with how eligibles utilize technology and consume information? Hear from the Council’s digital advocacy expert on applying technology to your general fundraising activities, what to consider when reviewing digital tools and how technology changes the way you communicate about your PAC.

DeSarno_Nick_cropped

Nick DeSarno
Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Doing More with Less: Growing Your PAC Despite Shrinking Budgets  
Your PAC’s goals keep climbing, but budgets rarely keep pace. Join us to hear from a panel of your peers on outside-the-box strategies they have utilized to keep their programs moving forward without requiring additional financial resources. Our speakers will discuss innovative ideas for raising revenue, tactics for a low-cost-high-value benefits structure, and the best approach when making the case internally for additional resources.

????????????????????????????????????

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

mortenson_amy_linkedin

Amy Mortenson
Government Affairs Manager
Best Buy Co., Inc.

Compliance for Association Programs 

Ensuring your PAC operations, communications and activities are compliant is the foundation a successful PAC is built upon. Hear from an election law expert as he provides a comprehensive legal overview for association PACs. This session will cover basic campaign finance rules for operating a PAC, defining and soliciting your eligible class as well as prior approval hurdles and other fundraising considerations.

Toner Michael2

Michael E. Toner
Co-Chair, Election Law & Government Ethics Practice
Wiley Rein LLP
@michaeletoner

2:30 p.m.
Networking Break

2:45 p.m.  
Skill Building Sessions

Email Solicitations: Using Subject Lines, Timing, Messengers and More to Achieve Success 
Email solicitations are the most used PAC solicitation approach by a landslide. We all know email is the easiest, most efficient way to reach your PAC eligibles, but are you strategic in how you create, structure and deploy online communications? Hear from experts on using email more tactically to educate, engage and solicit your community. They’ll provide real-time takeaways on everything from timing, testing and other digital communication components that ultimately affect your fundraising success.

oehmen_katie
Katie Oehmen
Manager, ACSPA-SurgeonsPAC and Grassroots
American College of Surgeons
@khoehmen
Shaw_Ellie2 (2) (150x200)
Ellie Shaw
Director, Federal Government Affairs
American Express Company

Building a Strategic Plan for Long-Term PAC Growth  
Long-term planning is a critical component of achieving significant PAC growth, continuing to surpass major goals or taking your program in a new direction. Learn how to organize your ideas from the conference into an action plan you can implement back home. We’ll also discuss what the long-term planning process entails, how to develop and agree upon realistic goals, hold stakeholders accountable and stick with it over time to strengthen your PAC.

Dexter_Shari
Shari Dexter
Director, Political Action
American Hospital Association
Slade-Jeanne-e1392053627583
Jeanne L. Slade
Director, Political Affairs
American College of Emergency Physicians

Demonstrating Value: Translating PAC Skills Into Organizational Leadership and Growth 
Looking for ways you can use your PAC skills to have a greater impact within your organization? No matter what stage in your career you’re at, join us for a high-level discussion on translating your skills into organizational and professional growth. Learn how to create a short and long-term career plan, capitalize on opportunities as well as tactics for establishing yourself as a leader both within your organization and the broader community.

Donahue_Caitlin_cropped
Caitlin Donahue
Senior Vice President
Curley Company
@cdonahuedc
Ryan_Lisa
Lisa Ryan
Senior Vice President
Heyman Associates, Inc.

3:30 p.m.
Networking Break

3:30 – 5 p.m.
The Lawyer Is In: Legal Advice and Guidance for Your PAC
Our compliance experts will be available to address your unanswered legal questions. Sign up for a 10-minute slot at the registration desk.

gross_ken-new-1
Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps
Laham_Carol

Carol Laham
Partner, Election Law and Government Ethics Practice
Wiley Rein LLP

Toner Michael2

Michael E. Toner
Co-Chair, Election Law & Government Ethics Practice
Wiley Rein LLP
@michaeletoner

3:45 p.m.           
Skill-Building Sessions 

Under the Hood: Best Practices for Conducting an Internal PAC Audit 
While the idea of conducting an internal PAC audit fills most with dread, conducting a comprehensive review of your PAC’s finances, communications methods, compliance activities and more, is crucial to moving your program forward or ensuring it’s on the right track. Hear first-hand from PAC practitioners on how they routinely evaluate and assess their PAC operations including tips for how to use this process to increase efficiency and set long-term goals.

Beckwith_Jackie

Jacqueline Beckwith
Federal Legislative Associate
American Wind Energy Association

Miles_Melissa_5x7 (480x640)

Melissa Miles
Counsel
Skadden, Arps, Slate, Meagher & Flom

Top Tips to Boost Your Networking Skills 
Whether mingling with association members and company executives, or attending a candidate fundraiser, learn top tips and real-time strategies for sharpening your networking skills allowing you to navigate a room with confidence.

Ryan_Lisa

Lisa Ryan
Senior Vice President
Heyman Associates, Inc.

Tuesday, March 6

8 a.m.      
Networking Breakfast

8:30 a.m.    
General Session
Innovation in Public Affairs: 2018 Outstanding PAC Award Winners    
Come join us to hear from our recipients of the 2018 oustanding coprorate and association PAC award winners. These PACs implemented new strategies or conducted successful, innovative campaigns in the last year. We’ll recognize their achievement and hear directly from them on the strategies and tactics it took to become top PAC programs.


sparkinfluence.net    @sparkinfluence

9:30 a.m.
Networking Break

9:45 a.m. 
Breakout Workshops D

Identifying and Leveraging Peer-to-Peer PAC Champions  
Peer champions are one of the most effective tools for educating and recruiting eligibles to join the PAC, but developing an effective program doesn’t happen overnight. Join our panelists as they share strategies to identify and train PAC ambassadors, tactics for keeping your volunteers motivated and engaged, and a benefits and recognition structure that incentivizes their involvement.

Adams_Amie_linkedin

Amie H. Adams
President
Dunn Associates
@mammaloves

Crowder_Kathy

Katherine J. Keener-Crowder
Manager, Regulatory Affairs-ENPAC
Entergy Services, Inc.

Managing Consultants: Should You Stay or Should You Go? 
Deciding when to handle a program function in-house vs. outsourcing, choosing a consultant and managing the relationship along the way can be challenging. Hear advice from an experienced PAC practitioner and seasoned consultant on selecting the vendor that’s right for you, moving on from an existing contract and best practices for working together to achieve success.

chiapetta_angela

Angela Chiappetta
Associate Vice President, Business Development
DDC Public Affairs

greenwald_allie

Allie Greenwald
Manager, Federal Affairs & TriNet PAC
TriNet HR

Effective Strategies for Political Involvement at the State Level  
Making decisions about political contributions on the state and local level often introduces unique challenges for any state or federal PAC manager. Join us for a discussion of state-level considerations, compliance issues and managing your strategy. This session will focus on allocating federal funds vs. starting a state PAC, developing processes and procedures for state activity and tips for being transparent about political giving.

McGee_Christi

Christi McGee
Senior Director, Community Advocacy
Coca-Cola Bottling Company Consolidated

Thomas_Jennifer

Jennifer M. Thomas
Manager, PAC and Political Compliance
Johnson & Johnson

10:45 a.m.
Networking Break

11 a.m.       
Breakout Sessions E

Micro-Messaging Amid Shifting Demographics & Polarization  
The current political environment is more polarizing than ever. How are PACs navigating the political terrain to avoid sensitive issues or isolating donors with differing political opinions while still promoting the important role of the PAC. Hear from PAC practitioners who have increased efforts to micro-target specific donors or eligibles through voter registration data, political contribution history and more. Learn how they’ve used this information to craft different messaging and recruitment approaches to their PAC community.

Bonier_Tom

Tom Bonier
CEO
TargetSmart Communications

james_marian_linkedin

Marian Elizabeth James
Manager, PAC and Political Programs
T-Mobile US

Corporate PAC Insight Session
    

Connect with your corporate PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are:  dealing with foreign-born CEOs or reluctant sr. leadership teams, connecting with a solicitable class scattered throughout the country, and providing onboarding and new hire education efforts.

Association PAC Insight Session
    
Connect with your association PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Noon
Breakout Workshops F

Engaging the Next Generation in Your PAC Program 
Engaging the next generation of donors in your PAC continues to be a key priority for many PACs. Many PACs are increasingly feeling the loss of long-time, high-level donors through retirements, buy-out programs and even layoffs. The next generation is often motivated by different things than long-time donors and often requires PACs to shift how they promote, market and incentivize PAC involvement to the next wave of leaders. This session will explore how best to communicate with younger eligibles or recent hires while adjusting your strategy without alienating other supporters.

Susan

Susan Askew
PAC Director
International Council of Shopping Centers

Facemire_Lauren

Lauren Facemire
RPAC and Political Fundraising Managing Director
National Association of REALTORS
@lef120

Budgeting and Disbursements for a Successful Election Year  
The 2018 midterms are right around the corner! Do you have a strong candidate support strategy in place? Our speakers will cover strategies for developing your contribution criteria and disbursement budget, identify key targets and prioritize the influx of election-year requests. Additionally, this session will explore opportunities to engage your donors through various in-district check deliveries and political activities.

Fevola_Michelle_linkedin

Michelle Fevola
PAC & Political Representative
National Air Traffic Controllers Association

Smith_Dirk

Dirk Smith
President
Campaign Finance Solutions

12:45 p.m.
Boxed Lunch & Mentor Cohort Meet-Up

6 – 7:30 p.m.   
Sunset Networking Reception


fluentco.com

Wednesday, March 7

8:30 a.m.
Networking Breakfast

9 a.m.
Keynote Session
Lessons From Non-Profit Fundraising  
Much like PACs, successful non-profit fundraising requires deploying innovative strategies, targeted outreach and the ability to foster a community that donors want to join. Learn key tips from expert non-profit fundraisers you can apply to your own approach promoting, engaging and solciting your PAC eligibles.

VanHuss_Katrina2

Katrina VanHuss
CEO & Founder
Turnkey
@turnkeywow

Fulton_Otis

Otis Fulton
Vice President, P2P Behavioral Economics
Turnkey
@turnkeywow

10 a.m.
Networking Break

10:15 a.m.
Breakout Workshops G

Women Who Lead: Navigating Challenges, Setbacks and Success to Elevate Your Career 
Join us as a panel of women leaders in PAC, election law, and policy, discuss strategies for navigating the highs and lows of your professional career. Including their own experiences facing success and disappointment. Learn what you can do to stand out, be an effective manager, establish yourself as a leader and evaluate your career at every stage along the way.

Bartz_Elizabeth_cropped

Elizabeth Bartz
President & CEO
State and Federal Communications, Inc.
@elizabethbartz  @stateandfederal

cantrell_jean_linkedin

Jean Cantrell
Head of Government Relations
Philips Lighting

Laham_Carol

Carol Laham
Partner, Election Law and Government Ethics Practice
Wiley Rein LLP

Session Moderated By:

????????????????????????????????????

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

Building and Leveraging a Charitable Match Program  
A PAC charitable match program is one of the most effective benefits incentivizing PAC membership. Nevertheless, PAC match programs are not one-size-fits-all for every organization. Whether you want to take an existing PAC match program to the next level or explore launching it as a new benefit, hear from practitioners with direct experience both managing and launching a PAC match program.

carpenter_pilarmaria_linkedin

Pilar Maria Carpenter
Vice President, Government Relations
TD Bank

Eddings_Sheila

Sheila Eddings
Analyst, Political Action Committee
Sanofi US

Session Moderator:

????????????????????????????????????

Mary P. O’Reilly
Vice President, Sales and Marketing
Public Affairs Support Services

Making an Impression: Videos, Websites and Infographics That Have an Impact   
Visual tools such as websites, videos and infographics are an increasingly effective way to convey information and deliver your program’s story in a compelling way. Learn how you can create long-lasting visuals on any budget. We’ll discuss how to create and deliver content as well as low-cost tactics versus what is worth splurging on.

Jami_Rebecca_cropped

Rebecca Jami
Creative Director
ACCESS Marketing Services

Reid_Kevin_linkedin

Kevin Reid
Digital Communication Strategist
Real Strategies

Winn_Tracy

Tracy H. Winn
PAC Manager
Anthem Inc.

11:15 a.m.
Networking Break

11:30 a.m.
Closing General Session
Bringing it Home: Implementing Ideas and Overcoming Internal Hurdles  
Nearly all PACs experience internal hurdles at some point when proposing or implementing new ideas. Join us for this closing session focusing on successfully navigating challenges or internal push back and hear tips from PAC managers who have successfully implemented ideas gained at past conferences. We’ll examine tactics for pitching your ideas, which functions to leverage to improve your activities and ideas for moving forward when all you hear is “no”.

Brackemyre_Kristin_2017

Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty   @PACouncil

Heenan_Brian

Brian Heenan
PAC Coordinator
Air Line Pilots Association, International

Scarduffa_resized

Marc Scarduffa
Vice President, U.S. Government
Relations & Public Affairs
Pfizer Inc.

12:30 p.m.
Adjourn

Thank you to our Sponsors!

Sunday, March 4

4 p.m. 
Pre-Conference Workshop B:
How Social Activism Impacts Your PAC 
The 2016 election sparked passion on both sides of the aisle and brought new participants into our political discourse. But as the public becomes more engaged or withdrawn from social and political issues, PACs are left to navigate a volatile environment. Our panel will explore strategies and messaging tactics for harnessing activism across the political spectrum.

Knowlton_ALDEN_LINKEDIN

Alden Knowlton
Director of Political Affairs
Mortgage Bankers Association
@miss_alden

Trute_Julie_LinkedIn

Julie Trute
Director, Public Affairs
Liberty Mutual Insurance

Monday, March 5

1:30 p.m.
Breakout Workshops C
Emerging Technology and What it Means for Your PAC  
Technology has infiltrated nearly every aspect of our lives. Is your PAC keeping pace with how eligibles utilize technology and consume information? Hear from the Council’s digital advocacy expert on applying technology to your general fundraising activities, what to consider when reviewing digital tools and how technology changes the way you communicate about your PAC.

DeSarno_Nick_cropped

Nick DeSarno
Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Tuesday, March 6

Breakout Sessions E
11 a.m.

Micro-Messaging Amid Shifting Demographics & Polarization  
The current political environment is more polarizing than ever. How are PACs navigating the political terrain to avoid sensitive issues or isolating donors with differing political opinions while still promoting the important role of the PAC. Hear from PAC practitioners who have increased efforts to micro-target specific donors or eligibles through voter registration data, political contribution history and more. Learn how they’ve used this information to craft different messaging and recruitment approaches to their PAC community.

Bonier_Tom

Tom Bonier
CEO
TargetSmart Communications

james_marian_linkedin

Marian Elizabeth James
Manager, PAC and Political Programs
T-Mobile US

Corporate PAC Insight Session      
Connect with your corporate PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are: dealing with foreign-born CEOs or reluctant sr. leadership teams, connecting with a solicitable class scattered throughout the country, and providing onboarding and new hire education efforts.

Association PAC Insight Session      
Connect with your association PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Wednesday, March 7

10:15 a.m.
Breakout Workshops G   

Making an Impression: Videos, Websites and Infographics That Have an Impact
Visual tools such as websites, videos and infographics are an increasingly effective way to convey information and deliver your program’s story in a compelling way. Learn how you can create long-lasting visuals on any budget. We’ll discuss how to create and deliver content as well as low-cost tactics versus what is worth splurging on.

Jami_Rebecca_cropped

Rebecca Jami
Creative Director
ACCESS Marketing Services

Reid_Kevin_linkedin

Kevin Reid
Digital Communication Strategist
Real Strategies

Winn_Tracy

Tracy H. Winn
PAC Manager
Anthem Inc.

Sunday, March 4

3 p.m. 
Pre-Conference Workshop A:
Tips for Successful PAC Management  
Whether you are new to the PAC profession, or looking to reevaluate your PAC program, join us for this pre-conference session covering essential strategies regarding compliance, planning and PAC management best practices.

Brackemyre_Kristin_2017

Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty   @PACouncil

Edmonds_Annette_linkedin

Annette Edmonds
CNPPAC Treasurer and Mgr, Gov. Affairs
CenterPoint Energy, Inc.

Monday, March 5

10 a.m.
Breakout Workshops A

Building a Solicitation Campaign that Works 
Whether building a solicitation campaign from scratch or fine-tuning an existing plan, hear strategies from your peers on designing a carefully-crafted campaign from top to bottom. Join us to learn how to create a multi-step campaign that works for both your PAC and organizational culture, including tactics for conducting targeted outreach and follow up.

Adams_Brendan_cropped

Brendan B. Adams
Political Affairs Manager
Corning Incorporated

Talbert_Jessica_cropped

Jessica Talbert
Director of Federal Advocacy
American Association of Nurse Practitioners

An Integrated Approach to PAC and Grassroots that Benefits Both   
PAC and grassroots functions inherently share many of the same goals. But are your activities integrated in a way that enhances both programs and mobilizes your donor and advocate communities? This session will focus on how to tie these major advocacy components together in a way that strengthens both your PAC and grassroots efforts.

 

McDonnell_Richard

Richard McDonnell
Director of Employee Advocacy
General Motors Company

webb_stefanie_linkedin

Stefanie Webb
Senior Manager, National Affairs
PAC, Political Outreach
Anheuser-Busch
@AnheuserBusch

1:30 p.m.
Breakout Workshops C

Emerging Technology and What it Means for Your PAC  
Technology has infiltrated nearly every aspect of our lives. Is your PAC keeping pace with how eligibles utilize technology and consume information? Hear from the Council’s digital advocacy expert on applying technology to your general fundraising activities, what to consider when reviewing digital tools and how technology changes the way you communicate about your PAC.

DeSarno_Nick_cropped

Nick DeSarno
Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Doing More with Less: Growing Your PAC Despite Shrinking Budgets  
Your PAC’s goals keep climbing, but budgets rarely keep pace. Join us to hear from a panel of your peers on outside-the-box strategies they have utilized to keep their programs moving forward without requiring additional financial resources. Our speakers will discuss innovative ideas for raising revenue, tactics for a low-cost-high-value benefits structure, and the best approach when making the case internally for additional resources.

 

????????????????????????????????????

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

mortenson_amy_linkedin

Amy Mortenson
Government Affairs Manager
Best Buy Co., Inc.

2:45 p.m.
Skill Building Sessions

Email Solicitations: Using Subject Lines, Timing, Messengers and More to Achieve Success 
Email solicitations are the most used PAC solicitation approach by a landslide. We all know email is the easiest, most efficient way to reach your PAC eligibles, but are you strategic in how you create, structure and deploy online communications? Hear from experts on using email more tactically to educate, engage and solicit your community. They’ll provide real-time takeaways on everything from timing, testing and other digital communication components that ultimately affect your fundraising success.

oehmen_katie

Katie Oehmen
Manager, ACSPA-SurgeonsPAC and Grassroots
American College of Surgeons
@khoehmen

Shaw_Ellie2 (2) (150x200)

Ellie Shaw
Director, Federal Government Affairs
American Express Company

Building a Strategic Plan for Long-Term PAC Growth  
Long-term planning is a critical component of achieving significant PAC growth, continuing to surpass major goals or taking your program in a new direction. Learn how to organize your ideas from the conference into an action plan you can implement back home. We’ll also discuss what the long-term planning process entails, how to develop and agree upon realistic goals, hold stakeholders accountable and stick with it over time to strengthen your PAC.

 

Dexter_Shari

Shari Dexter
Director, Political Action
American Hospital Association

Slade-Jeanne-e1392053627583

Jeanne L. Slade
Director, Political Affairs
American College of Emergency Physicians

Tuesday, March 6

8:30 a.m.    
General Session
Innovation in Public Affairs: 2018 Outstanding PAC Award Winners    
Come join us to hear from our recipients of the 2018 oustanding coprorate and association PAC award winners. These PACs implemented new strategies or conducted successful, innovative campaigns in the last year. We’ll recognize their achievement and hear directly from them on the strategies and tactics it took to become top PAC programs.

9:45 a.m.    
Breakout Workshops D

Identifying and Leveraging Peer-to-Peer PAC Champions  
Peer champions are one of the most effective tools for educating and recruiting eligibles to join the PAC, but developing an effective program doesn’t happen overnight. Join our panelists as they share strategies to identify and train PAC ambassadors, tactics for keeping your volunteers motivated and engaged, and a benefits and recognition structure that incentivizes their involvement.

Adams_Amie_linkedin

Amie H. Adams
President
Dunn Associates
@mammaloves

Crowder_Kathy

Katherine J. Keener-Crowder
Manager, Regulatory Affairs-ENPAC
Entergy Services, Inc.

11 a.m.       
Breakout Sessions E

Micro-Messaging Amid Shifting Demographics & Polarization  
The current political environment is more polarizing than ever. How are PACs navigating the political terrain to avoid sensitive issues or isolating donors with differing political opinions while still promoting the important role of the PAC. Hear from PAC practitioners who have increased efforts to micro-target specific donors or eligibles through voter registration data, political contribution history and more. Learn how they’ve used this information to craft different messaging and recruitment approaches to their PAC community.

Bonier_Tom

Tom Bonier
CEO
TargetSmart Communications

james_marian_linkedin

Marian Elizabeth James
Manager, PAC and Political Programs
T-Mobile US

Corporate PAC Insight Session     
Connect with your corporate PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are:  dealing with foreign-born CEOs or reluctant sr. leadership teams, connecting with a solicitable class scattered throughout the country, and providing onboarding and new hire education efforts.

Association PAC Insight Session     
Connect with your association PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Noon
Breakout Workshops F

Engaging the Next Generation in Your PAC Program 
Engaging the next generation of donors in your PAC continues to be a key priority for many PACs. Many PACs are increasingly feeling the loss of long-time, high-level donors through retirements, buy-out programs and even layoffs. The next generation is often motivated by different things than long-time donors and often requires PACs to shift how they promote, market and incentivize PAC involvement to the next wave of leaders. This session will explore how best to communicate with younger eligibles or recent hires while adjusting your strategy without alienating other supporters.

Susan

Susan Askew
PAC Director
International Council of Shopping Centers

Facemire_Lauren

Lauren Facemire
RPAC and Political Fundraising Managing Director
National Association of REALTORS
@lef120

1 – 2 p.m.
Working Lunch: Pitching the PAC as an Opportunity 
Tired of asking colleagues or members for money? During this working lunch our expert speaker will share how to reset the way you promote your PAC, including how to frame the PAC as an opportunity rather than a one-time transaction. Whether you’re hoping to get more comfortable with recruitment efforts or trying to change the way you approach making the ask, don’t miss this interactive session.

Wednesday, March 7

9 a.m.
Keynote Session
Lessons From Non-Profit Fundraising  
Much like PACs, successful non-profit fundraising requires deploying innovative strategies, targeted outreach and the ability to foster a community that donors want to join. Learn key tips from expert non-profit fundraisers you can apply to your own approach promoting, engaging and solciting your PAC eligibles.

VanHuss_Katrina2

Katrina VanHuss
CEO & Founder
Turnkey
@turnkeywow

Fulton_Otis

Otis Fulton
Vice President, P2P Behavioral Economics
Turnkey
@turnkeywow

10:15 a.m.
Breakout Workshops G

Building and Leveraging a Charitable Match Program  
A PAC charitable match program is one of the most effective benefits incentivizing PAC membership. Nevertheless, PAC match programs are not one-size-fits-all for every organization. Whether you want to take an existing PAC match program to the next level or explore launching it as a new benefit, hear from practitioners with direct experience both managing and launching a PAC match program.

carpenter_pilarmaria_linkedin

Pilar Maria Carpenter
Vice President, Government Relations
TD Bank

Eddings_Sheila

Sheila Eddings
Analyst, Political Action Committee
Sanofi US

Session Moderator:

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Mary P. O’Reilly
Vice President, Sales and Marketing
Public Affairs Support Services

Making an Impression: Videos, Websites and Infographics That Have an Impact   
Visual tools such as websites, videos and infographics are an increasingly effective way to convey information and deliver your program’s story in a compelling way. Learn how you can create long-lasting visuals on any budget. We’ll discuss how to create and deliver content as well as low-cost tactics versus what is worth splurging on.

Jami_Rebecca_cropped

Rebecca Jami
Creative Director
ACCESS Marketing Services

Reid_Kevin_linkedin

Kevin Reid
Digital Communication Strategist
Real Strategies

Winn_Tracy

Tracy H. Winn
PAC Manager
Anthem Inc.

Sunday, March 4

3 p.m. 
Pre-Conference Workshop A:
Tips for Successful PAC Management  
Whether you are new to the PAC profession, or looking to reevaluate your PAC program, join us for this pre-conference session covering essential strategies regarding compliance, planning and PAC management best practices.

Brackemyre_Kristin_2017

Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty   @PACouncil

Edmonds_Annette_linkedin

Annette Edmonds
CNPPAC Treasurer and Mgr, Gov. Affairs
CenterPoint Energy, Inc.

Monday, March 5

10 a.m.
Breakout Workshops A

An Integrated Approach to PAC and Grassroots that Benefits Both     

PAC and grassroots functions inherently share many of the same goals. But are your activities integrated in a way that enhances both programs and mobilizes your donor and advocate communities? This session will focus on how to tie these major advocacy components together in a way that strengthens both your PAC and grassroots efforts.

McDonnell_Richard

Richard McDonnell
Director of Employee Advocacy
General Motors Company

webb_stefanie_linkedin

Stefanie Webb
Senior Manager, National Affairs
PAC, Political Outreach
Anheuser-Busch
@AnheuserBusch

Go Big or Go Home: PACs that Implemented Major Changes 
Have you ever wanted to completely dismantle a longstanding program, campaign or activity and head in a new direction? Hear firsthand from PAC directors who challenged the “it’s always been done this way” status quo to implement major changes. Learn how they confronted the internal hurdles, gained buy-in from stakeholders, rolled out a new approach and measured success along the way.

Monroe_Stacie

Stacie Monroe
Political Affairs Manager
American Association of Orthopaedic Surgeons

Naake_Jess

Jessica Naake
Manager, Policy and Government Relations
Deloitte LLP

11:15 a.m.
Breakout Workshops B

Governance that Works: Fine-Tuning Your Internal Oversight Structure 
Is your governance structure helping your PAC or holding it back? Learn from PACs that have struck the right balance in their oversight functions, including what works for them and how its managed. Whether it’s in managing your board, chairperson, bylaws or procedures, learn how to ensure your PAC governance is contributing to your program’s success.

Gamble_kathleen_cropped

Kathleen Gamble
Director, Political Affairs
American Trucking Associations, Inc.
@kyngbld

marks_adrienne_linkedin

Adrienne Marks
PAC Director, Global Government Relations
Visa Inc.

Compliance for Corporate Programs  
Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful PAC. Hear from election law expert Ken Gross as he provides a comprehensive legal overview for corporate PACs. Ken will cover basic campaign finance rules for operating a PAC, defining and soliciting your eligible class as well as important fundraising restrictions and gift rules.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

1:30 p.m.
Breakout Workshops C

Doing More with Less: Growing Your PAC Despite Shrinking Budgets  
Your PAC’s goals keep climbing, but budgets rarely keep pace. Join us to hear from a panel of your peers on outside-the-box strategies they have utilized to keep their programs moving forward without requiring additional financial resources. Our speakers will discuss innovative ideas for raising revenue, tactics for a low-cost-high-value benefits structure, and the best approach when making the case internally for additional resources.

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Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

mortenson_amy_linkedin

Amy Mortenson
Government Affairs Manager
Best Buy Co., Inc.

Compliance for Association Programs 
Ensuring your PAC operations, communications and activities are compliant is the foundation a successful PAC is built upon. Hear from an election law expert as he provides a comprehensive legal overview for association PACs. This session will cover basic campaign finance rules for operating a PAC, defining and soliciting your eligible class as well as prior approval hurdles and other fundraising considerations.

Toner Michael2

Michael E. Toner
Co-Chair, Election Law & Government Ethics Practice
Wiley Rein LLP
@michaeletoner

2:45 p.m.  
Skill Building Sessions

Building a Strategic Plan for Long-Term PAC Growth  
Long-term planning is a critical component of achieving significant PAC growth, continuing to surpass major goals or taking your program in a new direction. Learn how to organize your ideas from the conference into an action plan you can implement back home. We’ll also discuss what the long-term planning process entails, how to develop and agree upon realistic goals, hold stakeholders accountable and stick with it over time to strengthen your PAC.

Dexter_Shari

Shari Dexter
Director, Political Action
American Hospital Association

Slade-Jeanne-e1392053627583

Jeanne L. Slade
Director, Political Affairs
American College of Emergency Physicians

3:45 p.m.  
Skill Building Sessions

Under the Hood: Best Practices for Conducting an Internal PAC Audit 
While the idea of conducting an internal PAC audit fills most with dread, conducting a comprehensive review of your PAC’s finances, communications methods, compliance activities and more, is crucial to moving your program forward or ensuring it’s on the right track. Hear first-hand from PAC practitioners on how they routinely evaluate and assess their PAC operations including tips for how to use this process to increase efficiency and set long-term goals.

Beckwith_Jackie

Jacqueline Beckwith
Federal Legislative Associate
American Wind Energy Association

Miles_Melissa_5x7 (480x640)

Melissa Miles
Counsel
Skadden, Arps, Slate, Meagher & Flom

Tuesday, March 6

8:30 a.m.    
General Session
Innovation in Public Affairs: 2018 Outstanding PAC Award Winners    
Come join us to hear from our recipients of the 2018 oustanding coprorate and association PAC award winners. These PACs implemented new strategies or conducted successful, innovative campaigns in the last year. We’ll recognize their achievement and hear directly from them on the strategies and tactics it took to become top PAC programs.

9:45 a.m. 
Breakout Workshops D

Identifying and Leveraging Peer-to-Peer PAC Champions  
Peer champions are one of the most effective tools for educating and recruiting eligibles to join the PAC, but developing an effective program doesn’t happen overnight. Join our panelists as they share strategies to identify and train PAC ambassadors, tactics for keeping your volunteers motivated and engaged, and a benefits and recognition structure that incentivizes their involvement.

Adams_Amie_linkedin

Amie H. Adams
President
Dunn Associates
@mammaloves

Crowder_Kathy

Katherine J. Keener-Crowder
Manager, Regulatory Affairs-ENPAC
Entergy Services, Inc.

Managing Consultants: Should You Stay or Should You Go? 
Deciding when to handle a program function in-house vs. outsourcing, choosing a consultant and managing the relationship along the way can be challenging. Hear advice from an experienced PAC practitioner and seasoned consultant on selecting the vendor that’s right for you, moving on from an existing contract and best practices for working together to achieve success.

chiapetta_angela

Angela Chiappetta
Associate Vice President, Business Development
DDC Public Affairs

greenwald_allie

Allie Greenwald
Manager, Federal Affairs & TriNet PAC
TriNet HR

Effective Strategies for Political Involvement at the State Level  
Making decisions about political contributions on the state and local level often introduces unique challenges for any state or federal PAC manager. Join us for a discussion of state-level considerations, compliance issues and managing your strategy. This session will focus on allocating federal funds vs. starting a state PAC, developing processes and procedures for state activity and tips for being transparent about political giving.

McGee_Christi

Christi McGee
Senior Director, Community Advocacy
Coca-Cola Bottling Company Consolidated

Thomas_Jennifer

Jennifer M. Thomas
Manager, PAC and Political Compliance
Johnson & Johnson

11 a.m.       
Breakout Sessions E

Corporate PAC Insight Session     
Connect with your corporate PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are:  dealing with foreign-born CEOs or reluctant sr. leadership teams, connecting with a solicitable class scattered throughout the country, and providing onboarding and new hire education efforts.

Association PAC Insight Session     
Connect with your association PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Noon
Breakout Workshops F

Budgeting and Disbursements for a Successful Election Year  
The 2018 midterms are right around the corner! Do you have a strong candidate support strategy in place? Our speakers will cover strategies for developing your contribution criteria and disbursement budget, identify key targets and prioritize the influx of election-year requests. Additionally, this session will explore opportunities to engage your donors through various in-district check deliveries and political activities.

Fevola_Michelle_linkedin

Michelle Fevola
PAC & Political Representative
National Air Traffic Controllers Association

Smith_Dirk

Dirk Smith
President
Campaign Finance Solutions

Wednesday, March 7

10:15 a.m.
Breakout Workshops G

Building and Leveraging a Charitable Match Program  
A PAC charitable match program is one of the most effective benefits incentivizing PAC membership. Nevertheless, PAC match programs are not one-size-fits-all for every organization. Whether you want to take an existing PAC match program to the next level or explore launching it as a new benefit, hear from practitioners with direct experience both managing and launching a PAC match program.

carpenter_pilarmaria_linkedin

Pilar Maria Carpenter
Vice President, Government Relations
TD Bank

Eddings_Sheila

Sheila Eddings
Analyst, Political Action Committee
Sanofi US

Session Moderator:

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Mary P. O’Reilly
Vice President, Sales and Marketing
Public Affairs Support Services

11:30 a.m.
Closing General Session

Bringing it Home: Implementing Ideas and Overcoming Internal Hurdles
 
Nearly all PACs experience internal hurdles at some point when proposing or implementing new ideas. Join us for this closing session focusing on successfully navigating challenges or internal push back and hear tips from PAC managers who have successfully implemented ideas gained at past conferences. We’ll examine tactics for pitching your ideas, which functions to leverage to improve your activities and ideas for moving forward when all you hear is “no”. 

Brackemyre_Kristin_2017

Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty   @PACouncil

Heenan_Brian

Brian Heenan
PAC Coordinator
Air Line Pilots Association, International

Scarduffa_resized

Marc Scarduffa
Vice President, U.S. Government
Relations & Public Affairs
Pfizer Inc.

Monday, March 5

10 a.m.
Breakout Workshops A

An Integrated Approach to PAC and Grassroots that Benefits Both   
PAC and grassroots functions inherently share many of the same goals. But are your activities integrated in a way that enhances both programs and mobilizes your donor and advocate communities? This session will focus on how to tie these major advocacy components together in a way that strengthens both your PAC and grassroots efforts.

McDonnell_Richard

Richard McDonnell
Director of Employee Advocacy
General Motors Company

webb_stefanie_linkedin

Stefanie Webb
Senior Manager, National Affairs
PAC, Political Outreach
Anheuser-Busch
@AnheuserBusch

11:15 a.m.
Breakout Workshops B

Elevating Your Organization Through Political Involvement 
Your PAC is a vehicle for building relationships with policymakers and electing candidates with similar beliefs. But there are other political activities to engage in that can elevate your company or association’s influencer status while strengthening existing political relationships. Panelists will discuss tactics from bundling and direct giving programs to independent expenditures and political committee packages that work across PAC budgets or size. Join us for a high-level discussion around utilizing your political program to expand your organization’s impact in Washington and beyond.

Eggert-Crowe_Madison

Madison Eggert-Crowe
Senior Manager, Political Affairs
Comcast Corporation

Flemming_Jenn_new_2

Jennifer Flemming
PAC Director
National Association of Broadcasters

Tuesday, March 7

8:30 a.m.    
General Session
Innovation in Public Affairs: 2018 Outstanding PAC Award Winners    
Come join us to hear from our recipients of the 2018 oustanding coprorate and association PAC award winners. These PACs implemented new strategies or conducted successful, innovative campaigns in the last year. We’ll recognize their achievement and hear directly from them on the strategies and tactics it took to become top PAC programs.

9:45 a.m.    
Breakout Workshops D

Effective Strategies for Political Involvement at the State Level  
Making decisions about political contributions on the state and local level often introduces unique challenges for any state or federal PAC manager. Join us for a discussion of state-level considerations, compliance issues and managing your strategy. This session will focus on allocating federal funds vs. starting a state PAC, developing processes and procedures for state activity and tips for being transparent about political giving.

McGee_Christi

Christi McGee
Senior Director, Community Advocacy
Coca-Cola Bottling Company Consolidated

Thomas_Jennifer

Jennifer M. Thomas
Manager, PAC and Political Compliance
Johnson & Johnson

11 a.m.       
Breakout Sessions E

Corporate PAC Insight Session     
Connect with your corporate PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are:  dealing with foreign-born CEOs or reluctant sr. leadership teams, connecting with a solicitable class scattered throughout the country, and providing onboarding and new hire education efforts.

Association PAC Insight Session     
Connect with your association PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Noon
Breakout Workshops F

Budgeting and Disbursements for a Successful Election Year  
The 2018 midterms are right around the corner! Do you have a strong candidate support strategy in place? Our speakers will cover strategies for developing your contribution criteria and disbursement budget, identify key targets and prioritize the influx of election-year requests. Additionally, this session will explore opportunities to engage your donors through various in-district check deliveries and political activities.

Fevola_Michelle_linkedin

Michelle Fevola
PAC & Political Representative
National Air Traffic Controllers Association

Smith_Dirk

Dirk Smith
President
Campaign Finance Solutions

Monday, March 5

2:45 p.m.  
Skill Building Sessions

Demonstrating Value: Translating PAC Skills Into Organizational Leadership and Growth 
Looking for ways you can use your PAC skills to have a greater impact within your organization? No matter what stage in your career you’re at, join us for a high-level discussion on translating your skills into organizational and professional growth. Learn how to create a short and long-term career plan, capitalize on opportunities as well as tactics for establishing yourself as a leader both within your organization and the broader community.

Donahue_Caitlin_cropped

Caitlin Donahue
Senior Vice President
Curley Company
@cdonahuedc

Ryan_Lisa

Lisa Ryan
Senior Vice President
Heyman Associates, Inc.

3:45 p.m.           
Skill-Building Sessions 

Top Tips to Boost Your Networking Skills 
Whether mingling with association members and company executives, or attending a candidate fundraiser, learn top tips and real-time strategies for sharpening your networking skills allowing you to navigate a room with confidence.

Ryan_Lisa

Lisa Ryan
Senior Vice President
Heyman Associates, Inc.

Tuesday, March 6

11 a.m.       
Breakout Sessions E

Corporate PAC Insight Session     
Connect with your corporate PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are:  dealing with foreign-born CEOs or reluctant sr. leadership teams, connecting with a solicitable class scattered throughout the country, and providing onboarding and new hire education efforts.

Association PAC Insight Session     
Connect with your association PAC counterparts to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas. A few of the topics that will be covered are: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Wednesday, March 7

9 a.m.
Keynote Session
Lessons From Non-Profit Fundraising  
Much like PACs, successful non-profit fundraising requires deploying innovative strategies, targeted outreach and the ability to foster a community that donors want to join. Learn key tips from expert non-profit fundraisers you can apply to your own approach promoting, engaging and solciting your PAC eligibles.

VanHuss_Katrina2

Katrina VanHuss
CEO & Founder
Turnkey
@turnkeywow

Fulton_Otis

Otis Fulton
Vice President, P2P Behavioral Economics
Turnkey
@turnkeywow

10:15 a.m.
Breakout Workshops G

Women Who Lead: Navigating Challenges, Setbacks and Success to Elevate Your Career 
Join us as a panel of women leaders in PAC, election law, and policy, discuss strategies for navigating the highs and lows of your professional career. Including their own experiences facing success and disappointment. Learn what you can do to stand out, be an effective manager, establish yourself as a leader and evaluate your career at every stage along the way.

Bartz_Elizabeth_cropped

Elizabeth Bartz
President & CEO
State and Federal Communications, Inc.
@elizabethbartz  @stateandfederal

cantrell_jean_linkedin

Jean Cantrell
Head of Government Relations
Philips Lighting

Laham_Carol

Carol Laham
Partner, Election Law and Government Ethics Practice
Wiley Rein LLP

Session Moderated By:

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Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

11:30 a.m.
Closing General Session
Bringing it Home: Implementing Ideas and Overcoming Internal Hurdles  
Nearly all PACs experience internal hurdles at some point when proposing or implementing new ideas. Join us for this closing session focusing on successfully navigating challenges or internal push back and hear tips from PAC managers who have successfully implemented ideas gained at past conferences. We’ll examine tactics for pitching your ideas, which functions to leverage to improve your activities and ideas for moving forward when all you hear is “no”.

Brackemyre_Kristin_2017

Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty   @PACouncil

Heenan_Brian

Brian Heenan
PAC Coordinator
Air Line Pilots Association, International

Scarduffa_resized

Marc Scarduffa
Vice President, U.S. Government
Relations & Public Affairs
Pfizer Inc.

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