SLGR Agenda

LEARNING TRACKS TO ELEVATE YOUR EXPERIENCE

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Best Practices and Innovations

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Executive Leadership and Management

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Monday, September 25

5:30–7:30 p.m.
Pre-Conference Networking Reception

Join us to mingle with state and local government relations leaders and exchange ideas on what’s new, what’s different and what works.

Tuesday, September 26

Thank You to Our Conference Bag Sponsor

skadden-arps
skadden.com    @skaddenarps

Thank You to Our Conference Flash Drive Sponsor

LexNex-StateNet-logo_web

lexisnexis.com/statenet   @statenet

8 a.m.
Registration/Welcome Breakfast

8:30 a.m.
Opening General Session

Seismic Shifts, Hyper-Partisanship and a Changing Political Landscape: How Are States Responding?

As Congress and the White House struggle to find pathways to advance critical policy initiatives, states and local governments are stepping up to deliver results for American citizens.  At the National Governors Association, governors are working together in a bipartisan way on policy initiatives that solve the most pressing issues, not just score political points.  This opening general session will examine how governors are helping bring about meaningful solutions to the nation’s most pressing challenges.

Pattison_Scott

Scott Pattison
Executive Director & CEO
National Governors Association
@NatlGovsAssoc

9:30 a.m.
Networking Break

9:45 a.m.
Let’s Get Local: Engaging City Councils, Local Agencies, and Even School Boards  slgr lightbulb icon

Zoning, permitting, government contracts and community/business development are in the hands of local groups on a daily basis. Leading state and local government relations professionals are increasingly taking the lead to develop and manage relationships with these key stakeholders to protect and advance their license to operate. Hear how others are successfully navigating this growing practice within local government relations. We will discuss ethics, ordinances, relationship building, communication strategies and mastering local processes.

Bernardoni_Brian

Brian Bernardoni
Senior Director, Governmental Affairs and Public Policy
Chicago Association of Realtors

Clark_Jackie

Jacqueline K. Clark, APR
Director, Communications & Public Affairs
Ash Grove Cement Company
@Jackie_Tiger

Smith_Ruth

Ruth Ravitz Smith
Chief Communications Officer
New Hanover County, North Carolina

Managing the SGR Function: Staffing, Budgets and Strategic Planning SLGR Arrow Icon

The State Government Relations (SGR) function faces the unique challenges of dispersed staff, competing legislative calendars and issues, and frequently fast-moving and pop-up issues that can’t always be predicted. So, what are the key strategies for building and managing a highly successful function? We’ll dive into examples of how leading corporations and associations assess their needs through effective strategic planning and then develop their staffing structures and budgets accordingly to achieve their goals.

blume_paul

Paul C. Blume, JR.
Senior Vice President, State Government Relations
Property Casualty Insurers Association of America

Brewer_Eric_cropped

Eric Brewer
Senior Director, State & Local Government
Wal-Mart Stores Inc.

10:45 a.m.
Networking Break

11 a.m.
State and Local Regulatory Engagement slgr lightbulb icon

Proposed sweeping changes at the federal and state levels are having significant impacts on the regulatory process at all levels. Join a discussion on what is changing on the regulatory landscape at the state and local level and hear how other organizations are getting involved, either directly or by leveraging grassroots and other advocates, to have an impact on issues of concern.

Brighton_Dustin_cropped

Dustin Brighton
Vice President, State Government Affairs
Internet Association

Jacquot_Joe

Joe Jacquot
Partner
Foley & Lardner LLP
Former Chief Deputy Attorney General of Florida

Ambushed! Managing Communications with Tough Audiences SLGR Arrow Icon

A hostile interviewer. A disgruntled community or townhall meeting. Local activists that have emerged to lead a social media campaign against you or your issue. Mix this with the political rancor prevalent in today’s world and you’ve got a potential powder keg around your issues. Even if you excel at stakeholder engagement, you always have to be ready to manage your communications in a potentially hostile or aggressive environment. What are the management keys for being prepared to effectively engage in these situations and mitigate reputational risk?

O'Connor_Mike_linkedin

Michael O’Connor
Senior Director, State Government Affairs
Eli Lilly and Company

Throne_Chris

Chris Thorne
Managing Director
3 Advertising

Noon
Networking Lunch

1 p.m.
State Government Relations Compliance slgr lightbulb icon

States are routinely making changes to their compliance, ethics, lobbying and grassroots laws. Be sure you are up-to-date on the most timely and important changes so that you can keep yourself and your organization out of the news for ethics complaints and violations. Hear from a leading political law attorney on the latest issues, strategies and tools for effective compliance management.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher and Flom
@SkaddenArps

Pinpoint Messaging: Managing Communications in a Digital World SLGR Arrow Icon

Geofiltering, hyper-targeting, paid/earned/social/digital media, video, reaching key influencers and engaging in thought leadership. These are all rapidly evolving strategies that are changing the ways state and local government relations professionals engage with critical audiences in their areas of jurisdiction. This session will be a forward-leaning look at emerging technologies and messaging strategies that are changing the game at the state and local level.

Boyd_Trudi_cropped

Trudi Boyd
Executive Vice President
Story Partners, LLC
@TrudiBoyd

Sherwood, Gary

Gary Sherwood
Vice President, Client Solutions
Resonate
@ResonatePA

2 p.m.
Networking Break

2:15 p.m.
Multicultural Community Engagement and Your Advocacy Campaign slgr lightbulb icon

Being relevant to your audience is imperative in today’s hyper-political and antagonistic world. It’s critical to be clear on what you are trying to achieve and how you need to communicate that to each distinct audience. Additionally, as social issues more frequently become local issues, being mindful of how to engage different communities—African American, Native American, Asian American, LGBTQ, for instance—becomes increasingly important. Join this session to discuss how to build a strategic campaign that can be honed to engage a diversity of audiences toward one shared purpose.

King_Quintin

Quintin L. King, Esq.
Senior Principal
Dillard & King, LLC

Mendoza_Belen_cropped

Belén Mendoza
Vice President, Campaigns
AARP
@belenmendoza

Why Coalitions Are More Important Than Ever SLGR Arrow Icon

In the current political environment, coalitions are a critical part of a successful advocacy strategy to cross the aisles and advance issues. They help save valuable internal resources and expand your reach. Additionally, coalitions help business, civic, and government leaders work together to advance the goals of the broader community. Hear examples of how your peers are leading and managing coalitions for greater state and local success.

Kramer_Bill

Bill Kramer
Policy Director
Council of State Chambers
@Bill_MSA

Malm_Liz

Liz Malm
Senior Policy Analyst and Economist
MultiState Associates Incorporated
@elizabeth_malm

Noonan_Ed

Ed Noonan
Director, Government Affairs
United Rentals

Okpala_Laura

Laura Okpala
Director, Government Affairs and Policy
AstraZeneca North America

3:15 p.m.
Dessert Break

3:45 p.m.
Political, PAC, and Grassroots Engagement slgr lightbulb icon

Stop me if you’ve heard this one: All politics is local. State and local government relations professionals are uniquely positioned to understand the truth of this statement. In this session we’ll look at the other state and local political involvement strategies that intersect with your government relations efforts. In particular, we’ll discuss the role of engaging with candidates, political action committees, and grassroots strategies that will complement your direct lobbying efforts.

Caine_Owen_cropped

Owen Caine
Executive Vice President,
Government Relations & Public Policy
Consumer Specialty Products Association

Fisher_Mark

Mark D. Fisher
Chief Policy Officer
Indy Chamber
@FisherIndy

Assessing Risk and Forecasting Issues SLGR Arrow Icon

Are you clear on what issues pose the greatest risk and opportunity to your organization? Do you have a system in place to monitor and track those issues so that you are ready to respond in a moment’s notice? This session will look at the imperative and highly practical management responsibility of building an issues management system that helps you assess risk, set priorities and be prepared for the unexpected.

Erbeyi_Michelle

Michelle Erbeyi
Senior Public Affairs Specialist
Mary Kay Inc.
@MichelleErbeyi

Yates_Marvin

Marvin Yates
Manager, State Government Affairs
CTIA – The Wireless Association
@MarvYates

4:45 p.m.
Orientation to the Public Affairs Council’s Resources and Services
Learn how to access the Council’s public affairs experts, research, executive education offerings and networking opportunities.

 

 

5 p.m. – 7 p.m.
Networking Reception

Wednesday, September 27

8 a.m.
Networking Breakfast

KnowWhologoNEW

knowwho.com  @KnowWhoInc

8:30 a.m.
General Session: The Forecast for States in the Next Election Season

The next round of elections will be here before we know it. Sitting downstream of these pivotal elections is the “so-called” referendum on the current administration, redistricting and continued changes in how states respond to major shifts in health care, environmental, social, and fiscal issues. Elections don’t always turn out as we expect. What are the best predictions available about what is shaping the future trajectory of mid-term, gubernatorial, state and local elections?   

Cook, Charlie_cropped

Charlie Cook
Editor and Publisher
The Cook Political Report
@CookPolitical @CharlieCookDC

9:30 a.m.
Networking Break

9:45 a.m.
Stakeholder and Community Relations slgr lightbulb icon

The best government relations professionals know that relationships are critical. Elected officials, once the dominant stakeholders, are now among a group of key stakeholders that state and local professionals are managing. Learn how the role of government relations professionals is evolving to incorporate stakeholder engagement with external audiences ranging from elected officials to NGOs and how they are also taking on key roles in community relations to connect with employees, community members and leaders that are critical to their future success.

Hickey_David photo

David Hickey
Vice President, Advocacy
International Sign Association

Jumper_Steve_cropped

Steven Jumper
Director, Corporate Public Policy
WGL

Senior Leadership and Strategy Roundtable Discussions SLGR Arrow Icon

Join fellow senior-level government relations professionals in discussion groups to exchange insights and management strategies for other key challenges facing the profession.

Ebenstein_Eric (2)

Eric Ebenstein
Head of North America Public Policy
DJI

Hayes_Marie Day

Marie Day Hayes
Director Northeast Region
Local Market Outreach,
Government Communications
Wells Fargo & Company

Yeatts_Todd

Todd Yeatts
Senior Manager, Government Operations
The Boeing Company

10:45 a.m.
Networking Break

11 a.m.
Managing Public Affairs in an Era of Networked Constituencies slgr lightbulb icon

Just as the government relations professional is increasingly networked and nimble, so too are the external audiences that have the potential to impact your issues. Social and digital media are making it increasingly easy and likely for community groups to get organized and active. What is the best way then to keep your finger on the pulse of the community and navigate those sometimes transient but often passionate constituencies? Our experienced public affairs professionals will share their lessons learned for how to adapt to this new and fast-paced world.

Armenian_Zanku

Zanku Armenian
Director, Public Affairs
Southern California Edison

Ray_Jerry_cropped

Jerry M. Ray
President & CEO
Synchrony Public Affairs
@JerryMRay

Measuring and Communicating the Value of State and Local Government Relations SLGR Arrow Icon

Come with the toughest questions you get from your leadership team on how the state and local government relations function contributes to the bottom line of the organization and leave with a measurement toolkit and list of talking points and data that demonstrate why the company would be lost without you.

Del_Carlo_Danielle_2015_web

Danielle Del Carlo
Manager, Government Relations Practice
Public Affairs Council
@PACouncil

????????????????????????????????????

Andy Hackman
Firm Member
Serlin Haley LLP

Hannigan_Megan_cropped

Megan Hannigan
Manager, Government Relations
PayPal

Disselkoen_Paul

Paul Disselkoen
Government Relations Specialist
PayPal

Noon
Networking Lunch

1 p.m.
Plenary Session: Elevate Your SGR Career

In the same way that you drive your issues forward, make sure that you apply the same focus and attention to your own professional development. What are the key characteristics and skill sets that make you an indispensable member of the team and a future leader for the organization? What does it take to become a better government relations leader and bring out the best in the team you manage? Join us for an executive-level discussion where panelists share insights on how they have advanced their careers, how those lessons can be applied by you, and how you can more effectively lead yourself and your team.

Cantrell_Jean

Jean Cantrell
Head of Government Relations
Philips

Thad Hellman

Thad Hellman
Senior Director, Government Affairs
Target Corp.

Oswald_Chris

Chris Oswald
Vice President, Advocacy
Data and Marketing Association

Facilitated By:

Del_Carlo_Danielle_2015_web

Danielle Del Carlo
Manager, Government Relations Practice
Public Affairs Council
@PACouncil

2 p.m.
Networking Break

2:15 p.m.
Closing General Session
The Future of Polling & What That Means at the State & Local Level

How are advances in polling practices improving state and local level data? What did we learn from political polling in 2016 that we can apply in 2018? Polling expert Kyle Dropp will cover the major trends in national and state polling, new technologies to ensure you get the best data and how to use that data to advance public policy.

Dropp_Kyle_cropped

Kyle Dropp
Chief Research Officer & Co-Founder
Morning Consult
@kyledropp

3:30 p.m.
Adjourn

Tuesday, September 26

9:45 a.m.
Let’s Get Local: Engaging City Councils, Local Agencies, and Even School Boards slgr lightbulb icon

Zoning, permitting, government contracts and community/business development are in the hands of local groups on a daily basis. Leading state and local government relations professionals are increasingly taking the lead to develop and manage relationships with these key stakeholders to protect and advance their license to operate. Hear how others are successfully navigating this growing practice within local government relations. We will discuss ethics, ordinances, relationship building, communication strategies and mastering local processes.

Bernardoni_Brian

Brian Bernardoni
Senior Director, Governmental Affairs and Public Policy
Chicago Association of Realtors

Clark_Jackie

Jacqueline K. Clark, APR
Director, Communications & Public Affairs
Ash Grove Cement Company
@Jackie_Tiger

Smith_Ruth

Ruth Ravitz Smith
Chief Communications Officer
New Hanover County, North Carolina

 

11 a.m.
State and Local Regulatory Engagement slgr lightbulb icon

Proposed sweeping changes at the federal and state levels are having significant impacts on the regulatory process at all levels. Join a discussion on what is changing on the regulatory landscape at the state and local level and hear how other organizations are getting involved, either directly or by leveraging grassroots and other advocates, to have an impact on issues of concern.

Brighton_Dustin_cropped

Dustin Brighton
Vice President, State Government Affairs
Internet Association

Jacquot_Joe

Joe Jacquot
Partner
Foley & Lardner LLP
Former Chief Deputy Attorney General of Florida

1 p.m.
State Government Relations Compliance slgr lightbulb icon

States are routinely making changes to their compliance, ethics, lobbying and grassroots laws. Be sure you are up-to-date on the most timely and important changes so that you can keep yourself and your organization out of the news for ethics complaints and violations. Hear from a leading political law attorney on the latest issues, strategies and tools for effective compliance management.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher and Flom
@SkaddenArps

2:15 p.m.
Multicultural Community Engagement and Your Advocacy Campaign slgr lightbulb icon

Being relevant to your audience is imperative in today’s hyper-political and antagonistic world. It’s critical to be clear on what you are trying to achieve and how you need to communicate that to each distinct audience. Additionally, as social issues more frequently become local issues, being mindful of how to engage different communities—African American, Native American, Asian American, LGBTQ, for instance–becomes increasingly important. Join this session to discuss how to build a strategic campaign that can be honed to engage a diversity of audiences toward one shared purpose.

King_Quintin

Quintin L. King, Esq.
Senior Principal
Dillard & King, LLC

Mendoza_Belen_cropped

Belén Mendoza
Vice President, Campaigns
AARP
@belenmendoza

 

3:30 p.m.
Political, PAC, and Grassroots Engagement slgr lightbulb icon

Stop me if you’ve heard this one: All politics is local. State and local government relations professionals are uniquely positioned to understand the truth of this statement. In this session we’ll look at the other state and local political involvement strategies that intersect with your government relations efforts. In particular, we’ll discuss the role of engaging with candidates, political action committees, and grassroots strategies that will complement your direct lobbying efforts.

Caine_Owen_cropped

Owen Caine
Executive Vice President,
Government Relations & Public Policy
Consumer Specialty Products Association

Fisher_Mark

Mark D. Fisher
Chief Policy Officer
Indy Chamber
@FisherIndy

Wednesday, September 27

9:45 a.m.
Stakeholder and Community Relations slgr lightbulb icon

The best government relations professionals know that relationships are critical. Elected officials, once the dominant stakeholders, are now among a group of key stakeholders that state and local professionals are managing. Learn how the role of government relations professionals is evolving to incorporate stakeholder engagement with external audiences ranging from elected officials to NGOs and how they are also taking on key roles in community relations to connect with employees, community members and leaders that are critical to their future success.

Hickey_David photo

David Hickey
Vice President, Advocacy
International Sign Association

Jumper_Steve_cropped

Steven Jumper
Director, Corporate Public Policy
WGL

11 a.m.
Managing Public Affairs in an Era of Networked Constituencies slgr lightbulb icon

Just as the government relations professional is increasingly networked and nimble, so too are the external audiences that have the potential to impact your issues. Social and digital media are making it increasingly easy and likely for community groups to get organized and active. What is the best way then to keep your finger on the pulse of the community and navigate those sometimes transient but often passionate constituencies? Our experienced public affairs professionals will share their lessons learned for how to adapt to this new and fast-paced world.

Armenian_Zanku

Zanku Armenian
Director, Public Affairs
Southern California Edison

Ray_Jerry_cropped

Jerry M. Ray
President & CEO
Synchrony Public Affairs
@JerryMRay

Tuesday, September 26

9:45 a.m.
Managing the SGR Function: Staffing, Budgets and Strategic Planning SLGR Arrow Icon

The State Government Relations (SGR) function faces the unique challenges of dispersed staff, competing legislative calendars and issues, and frequently fast-moving and pop-up issues that can’t always be predicted. So, what are the key strategies for building and managing a highly successful function? We’ll dive into examples of how leading corporations and associations assess their needs through effective strategic planning and then develop their staffing structures and budgets accordingly to achieve their goals.

blume_paul

Paul C. Blume, JR.
Senior Vice President, State Government Relations
Property Casualty Insurers Association of America

Brewer_Eric_cropped

Eric Brewer
Senior Director, State & Local Government
Wal-Mart Stores Inc.

11 a.m.
Ambushed! Managing Communications with Tough Audiences SLGR Arrow Icon

A hostile interviewer. A disgruntled community or townhall meeting. Local activists that have emerged to lead a social media campaign against you or your issue. Mix this with the political rancor prevalent in today’s world and you’ve got a potential powder keg around your issues. Even if you excel at stakeholder engagement, you always have to be ready to manage your communications in a potentially hostile or aggressive environment. What are the management keys for being prepared to effectively engage in these situations and mitigate reputational risk?

O'Connor_Mike_linkedin

Michael O’Connor
Senior Director, State Government Affairs
Eli Lilly and Company

Throne_Chris

Chris Thorne
Managing Director
3 Advertising

1 p.m.
Pinpoint Messaging: Managing Communications in a Digital World SLGR Arrow Icon

Geofiltering, hyper-targeting, paid/earned/social/digital media, video, reaching key influencers and engaging in thought leadership. These are all rapidly evolving strategies that are changing the ways state and local government relations professionals engage with critical audiences in their areas of jurisdiction. This session will be a forward-leaning look at emerging technologies and messaging strategies that are changing the game at the state and local level.

Boyd_Trudi_cropped

Trudi Boyd
Executive Vice President
Story Partners, LLC
@TrudiBoyd

Sherwood, Gary

Gary Sherwood
Vice President, Client Solutions
Resonate
@ResonatePA

2:15 p.m.
Why Coalitions Are More Important Than Ever SLGR Arrow Icon

In the current political environment, coalitions are a critical part of a successful advocacy strategy to cross the aisles and advance issues. They help save valuable internal resources and expand your reach. Additionally, coalitions help business, civic, and government leaders work together to advance the goals of the broader community. Hear examples of how your peers are leading and managing coalitions for greater state and local success.

Kramer_Bill

Bill Kramer
Policy Director
Council of State Chambers
@Bill_MSA

Malm_Liz

Liz Malm
Senior Policy Analyst and Economist
MultiState Associates Incorporated
@elizabeth_malm

Noonan_Ed

Ed Noonan
Director, Government Affairs
United Rentals

Okpala_Laura

Laura Okpala
Director, Government Affairs and Policy
AstraZeneca North America

3:30 p.m.
Assessing Risk and Forecasting Issues SLGR Arrow Icon

Are you clear on what issues pose the greatest risk and opportunity to your organization? Do you have a system in place to monitor and track those issues so that you are ready to respond in a moment’s notice? This session will look at the imperative and highly practical management responsibility of building an issues management system that helps you assess risk, set priorities and be prepared for the unexpected.

Erbeyi_Michelle

Michelle Erbeyi
Public Affairs
Mary Kay Inc.
@MichelleErbeyi

Yates_Marvin

Marvin Yates
Manager, State Government Affairs
CTIA – The Wireless Association
@MarvYates

Wednesday, September 27

9:45 a.m.
Senior Leadership and Strategy Roundtable Discussions SLGR Arrow Icon

Join fellow senior-level government relations professionals in discussion groups to exchange insights and management strategies for other key challenges facing the profession. Participants will select two discussion groups over the course of the session. Topics include:

  • Navigating Social Issues
  • Knowing the Business to Advance Policy
  • Ballot Measures
  • Management Strategies
Ebenstein_Eric (2)

Eric Ebenstein
Head of North America Public Policy
DJI

Hayes_Marie Day

Marie Day Hayes
Director Northeast Region
Local Market Outreach,
Government Communications
Wells Fargo & Company

Todd Yeatts
Senior Manager, Government Operations
The Boeing Company

11 a.m.
Measuring and Communicating the Value of State and Local Government Relations SLGR Arrow Icon

Come with the toughest questions you get from your leadership team on how the state and local government relations function contributes to the bottom line of the organization and leave with a measurement toolkit and list of talking points and data that demonstrate why the company would be lost without you.

Del_Carlo_Danielle_2015_web

Danielle Del Carlo
Manager, Government Relations Practice
Public Affairs Council
@PACouncil

Hannigan_Megan_cropped

Megan Hannigan
Manager, Government Relations
PayPal

Disselkoen_Paul

Paul Disselkoen
Government Relations Specialist
PayPal