The Advocacy Conference – Agenda

Tracks to guide your learning

Grassroots

Strategies for building relationships between your key advocates and decision-makers

Communications

Develop compelling narratives and policy messages that influence your audience

Strategy

Build, manage, and implement successful advocacy campaigns from the ground up

Core Designation

Fundamental sessions that are designed to build upon the most vital advocacy tactics, and strategies are denoted with the above symbol

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Pre-Conference Webinar: Monday, January 29

*This is a webinar held one week before the conference begins

2 p.m.- 3 p.m.

Advocacy Uptick: How Legislative Offices Are Handling the Influx of Constituent Communications
Conference registrants are invited to this pre-conference webinar to learn about how congressional and state legislative offices are handling the new flood of advocacy emails, petitions, and social media comments. Find out how legislative offices process certain communications, reply to constituents and learn how to grab their office’s attention. Join us for this one-hour webinar and hear directly from legislative staffers who manage constituent communications for their office.

To RSVP, email: Hannah Krull, database administrative assistant

Monday, February 5

3 p.m.
Pre-Conference Workshop: Building Winning Coalitions 
Winning policy fights at the federal and state level is becoming increasingly difficult. That’s why a strong coalition is more important than ever to help your issue break through the noise. Working with partners can amplify your influence, but ensuring everyone is on the same page can be a challenge. Learn from expert coalition builders who will provide strategies for aligning your coalition around an issue, tactics for organizing your partners and tips for avoiding common coalition pitfalls.

4 p.m.
Pre-Conference Workshop: Training your Advocates  
One of the fundamental building blocks of any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation. Join us for a pre-conference session devoted to identifying key training opportunities for your grassroots community, building an advocate training curriculum and finding the right platforms to train supporters dispersed across the country.

4:45 p.m.
Mentor Cohort Meet-Up
If you signed up to have a mentor, join us early to meet them as well as fellow mentees. Start your networking early and get tips on how to leverage the week.

5-7 p.m.
Welcome Networking Reception

Tuesday, February 6

8 a.m.
Registration and Networking Breakfast

8:30 a.m.
Grassroots Keynote: Engaging Beyond the Beltway 
Global and domestic political uncertainty has rocked the public affairs profession. Engaging an electorate that is divided or angry can be a difficult task, but it’s up to businesses, associations, and advocacy organizations to rise to the challenge. Join us to learn how we arrived at this point and how organizations can successfully increase political participation.

9:45 a.m.
Networking Break

10 a.m.
Breakout Sessions

Building a Strategic Grassroots Program

Whether your organization is building a grassroots program from scratch or just revamping your current one, this session will help you determine your advocacy goals and how to meet them. Panelists will discuss how successful grassroots programs identify the priorities, KPIs, and action items. Attendees will walk away with a blueprint for a strategic grassroots plan.

Communicating Complex Policy Issues
 As communications professionals we are often tasked with removing unnecessary jargon and connecting the public policy issue to the lives of our stakeholders. Learn how to serve as translator, simplifier, and humanizer on policy for all the all the “non-wonks.” Join us to learn how to speak your audience’s language and make even the most complicated policy proposal easier to understand.

Advocacy and Public Affairs Metrics for the C-Suite
Measuring and communicating public affairs or advocacy success to leadership can be a tremendous challenge. Joins us to hear how to speak the language, demonstrate your ROI and tell a powerful story. This session is designed to give you the tools to make your case in front of executives and leadership.

11 a.m.
Networking Break

11:15 a.m.
Breakout Sessions

Developing a Best-In-Class Fly-In
Whether you call it a fly-in, lobby day or Hill visit, bringing your advocates together to meet with legislators in their Capitol Hill office can be one of the most effective advocacy tools. Join us to learn how organizations are using their signature advocacy event to reach new supporters, train their advocates, influence key legislators and build their reputation.

Positioning Your Organization as a Thought Leader 
A great thought leadership campaign can change how an issue is viewed by policymakers, academics, the media and key influencers. Your organization can win big battles and set itself apart by becoming a thought leader, but that takes more than just a well placed op-ed. Join us to learn how your organization can craft a thought leadership plan, convene key players, devise a media strategy and prepare the spokesperson spearheading the initiative.

Where the Action is Happening: Regulatory Advocacy Strategies
For many organizations, dealing with regulatory agencies is perhaps more important than engaging the legislature. Join us to learn how regulators view advocacy efforts, when to use grassroots advocates, and how to engage them on your key issues. We’ll discuss how to work with regulatory agencies, the difference between certain regulatory bodies and the best tactics to get your priorities heard and addressed.

12:15 p.m.
Lunch

1 p.m.
Resource Marketplace Opens

1:30 p.m.
Skill Building Sessions

Crafting a Powerful Advocacy Email
Email still remains the most popular method for contacting your advocates, but bad email design or poor content can set your campaign back. While all advocacy emails are unique, advocacy professionals should be aware of key best practices. Our expert will tackle how to make a more compelling ask, perfect your subject line, properly format your email for mobile and ultimately increase your action rates.

Shana Glickfield

Shana Glickfield
Partner
Beekeeper Group

How to Build an Advocacy Story
It’s time to harness the power of storytelling to convey your advocacy message to key stakeholders. A powerful, emotional or compelling story can propel your advocacy campaign forward in ways that data or research cannot. Join us to learn the key principles of storytelling and how to take a complicated policy issue and craft a powerful story.

Advertising Strategies You Haven’t Tried Yet
Due to the explosion of online advertising there are a plethora of new tools available to the public affairs professional. Whether you are trying to find new advocates, change the policy conversations or build your organization’s reputation, there are new paid advertising platforms that can play an integral role in achieving your goals.

2 p.m.
Networking Break

2:10 p.m.
Strategy Keynote: Managing and Aligning an Integrated Advocacy Campaign
In order to win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, grasstops, communications and stakeholder engagement efforts. No single tactic can carry you across the finish line. Join us for a high-level discussion around one of the biggest challenges in advocacy: putting it all together.

3:10 p.m.
Networking Break

3:25 p.m.
Breakout Sessions

Speed Brainstorming Topic: Advocacy Challenges and Opportunities

Get ready for some quick problem-solving. You’ll connect with other professionals on multiple topics where you’ll identify common challenges and brainstorm solutions. Each roundtable will be led by a advocacy professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Roundtables topics include:

  • Preventing Advocate Fatigue
  • Building a Diverse Advocacy Program
  • Properly Incentivizing Advocates
  • Communicating Across Generations
  • Managing Ballot Measure Campaigns

Digital and Advocacy Campaign Compliance
Are all of your advocacy activities compliant? Join political law expert Ken Gross as he discusses the rules surrounding site visits and in-district constituent events, as well as new state laws that regulate advocacy campaign. He’ll also cover what grassroots efforts, online advocacy activities, and digital advertising campaigns can trigger state or federal lobbying laws.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher and Flom
@SkaddenArps

4:15 p.m.
Networking Break    

4:30 p.m.
Breakout Sessions

Bringing it Back Home: Successful In-District Advocacy
What better way to break through the noise in Washington or state capitols than by providing opportunities for advocates to engage their legislators back home? Hear ways to show your legislators the value your facilities, members or industry bring to your community through site tours, office visits and other in-district tactics. Learn how to manage logistics, make your events memorable and use them as a jumping-off point for future engagement.

Open Panel: The Future of the News Industry
There is no doubt that the news and media industry went through tremendous changes in the last decade. How influencers, policymakers and concerned citizens are consuming information has changed dramatically. Due to the increase in political and societal uncertainty, news organizations are also experiencing a resurgence. Join us for an open discussion with leaders from various news organizations to learn where the industry is headed and how your organization can manage the new media environment.

5:30 p.m.
Networking Reception & Resource Marketplace

Wednesday, February 7

8:30 a.m.
Networking Breakfast

9 a.m.
Innovation in Public Affairs: 2018 Award Winners   

Come join us to hear from the trendsetters and cutting-edge programs that are changing the way we look at how we do advocacy. This session will focus on distilling the tactics, tools and strategies from our three advocacy innovation winners and find out how your organization can apply those strategies to your program. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Engagement Strategy Innovation

10:20 a.m.
Networking Break

10:35 a.m.
Skill Building Sessions

Engaging the Next Generation of Advocates
Which advocates in your pipeline will keep your organization’s advocacy efforts going strong well into the future? If you’re struggling with engaging young professionals in grassroots, join us to hear how organizations are leveraging the next generation of leaders and involving them early on in the process. From special fly-in programs to targeted advocacy campaigns, learn what compels them to action, how to effectively communicate with young leaders and how to keep them involved for years to come.

Using Facebook for Advocacy
In addition to its broad user base, Facebook has improved the ways you can share interactive and engaging content — from live-streaming video to identifying constituents through their new “Town Hall” tool. Join us for a tactical demonstration on how to use Facebook to increase advocacy engagement, grow awareness around your crucial public policy issues and measure your efforts on the platform.

Leveraging Your Consultants
With decreasing budgets and rapidly changing political developments, deploying consultants can save money and help your organization remain nimble. But managing consultants can be a tricky process. Join this session to learn how to navigate contract negotiations, provide useful feedback, establish a positive working relationship and measure consultant performance.

11:20 a.m.
Networking Break

11:35 a.m.
How Great Teams Can Work Together
Advocacy is a team sport and if your organization wants to succeed in today’s policy fights everyone needs to be working towards the same goals despite differences in personalities or immediate objectives. Join us for a professional development session where our expert will discuss the qualities of high functioning teams, best practices for collaborative communication and ways to deal with different types of working styles.

12:35 p.m.
Boxed Lunch and Mentor Meetup

12:45 p.m.
Working Lunch: How To Think Like a Marketer    

Marketing and advocacy are built around the same principle: convincing someone to do something they normally wouldn’t do. While there are many differences between the two fields marketing and advocacy are becoming more intertwined. Join us for this opinion session where you will hear insights and tips from an expert marketer. It’s guaranteed to leave you with new ideas for your advocacy or public affairs campaign.

5:30 p.m.
Farewell Networking Reception
The Public Affairs Council is working on a special farewell reception, details will be posted soon.

Thursday, February 8

8:30 a.m.
Networking Breakfast

9 a.m.
Communications Keynote Session: Communicating in the Age of Distrust
Trust in our institutions has been declining for some time and organizations often struggle with establishing themselves as credible actors, especially when it comes to public policy discussions. Changes in the way we consume media has also exacerbated this issue. Hear from a panel of communication leaders on how organizations can protect their reputation, establish their credibility and effectively engage with media in the age of distrust.

10 a.m.
Networking Break

10:15 a.m.
Breakout Sessions

Advocacy on a Tight Budget
Organizations of all sizes have budget limitations which can restrict even the most talented advocacy professional. But even organizations with little or no advocacy budget can be successful if they use their resources wisely, work with partners and take advantage of free tools or assets. Hear from an advocacy professional who has used a shoe-string budget to launch a successful grassroots advocacy campaign.

Haters Gonna Hate: How to Manage the Opposition
Today it is often difficult to differentiate between internet trolls, opposing activists, or convincible supporters. When opposing voices are quickly amplified online, organizations must be prepared to rapidly react, effectively communicate their position and authentically engage their members, employees or customers. Hear our panel discuss decision tree models, the pitfalls of engaging certain detractors and how to manage complicated stakeholders both online and offline.

11:05 a.m.
Networking Break

11:20 a.m.
Breakout Sessions

Leveraging Your Advocacy Data  
Advocacy professionals often hear the term “Big Data,” but organizations can sometimes struggle with how data can help optimize their grassroots and communications efforts. Beyond just collecting data, organizations can now leverage it for better targeting and personalization in their advocacy campaigns. Come hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact using optimization.

Grasstops and C-Suite Advocacy
Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your next public policy battle. Learn how to identify the most influential leaders in your community, manage a CEO’s involvement in advocacy, and train your grasstops advocates for success.

12:15 p.m.
Adjourn

Thank you to our sponsors!

Advertising Sponsor:

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Marketing Sponsor:

Tuesday, February 6

8:30 a.m.
Grassroots Keynote: Engaging Beyond the Beltway
Global and domestic political uncertainty has rocked the public affairs profession. Engaging an electorate that is divided or angry can be a difficult task, but it’s up to businesses, associations, and advocacy organizations to rise to the challenge. Join us to learn how we arrived at this point and how organizations can successfully increase political participation.

10 a.m.
Breakout Sessions
Building a Strategic Grassroots Program 
Whether your organization is building a grassroots program from scratch or just revamping your current one, this session will help you determine your advocacy goals and how to meet them. Panelists will discuss how successful grassroots programs identify the priorities, KPIs, and action items. Attendees will walk away with a blueprint for a strategic grassroots plan.

11:15 a.m.
Breakout Sessions
Developing a Best-In-Class Fly-In  
Whether you call it a fly-in, lobby day or Hill visit, bringing your advocates together to meet with legislators in their Capitol Hill office can be one of the most effective advocacy tools. Join us to learn how organizations are using their signature advocacy event to reach new supporters, train their advocates, influence key legislators and build their reputation.

1:30 p.m
Skill Building Sessions
Crafting a Powerful Advocacy Email
Email still remains the most popular method for contacting your advocates, but bad email design or poor content can set your campaign back. While all advocacy emails are unique, advocacy professionals should be aware of key best practices. Our expert will tackle how to make a more compelling ask, perfect your subject line, properly format your email for mobile and ultimately increase your action rates.

Shana Glickfield

Shana Glickfield
Partner
Beekeeper Group

3:25 p.m
Breakout Sessions
Speed Brainstorming Topic: Advocacy Challenges and Opportunities  
Get ready for some quick problem-solving. You’ll connect with other professionals on multiple topics where you’ll identify common challenges and brainstorm solutions. Each roundtable will be led by a advocacy professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Roundtables topics include:

  • Preventing Advocate Fatigue
  • Building a Diverse Advocacy Program
  • Properly Incentivizing Advocates
  • Communicating Across Generations
  • Managing Ballot Measure Campaigns

4:30 p.m
Breakout Sessions
Bringing it Back Home: Successful In-District Advocacy
What better way to break through the noise in Washington or state capitols than by providing opportunities for advocates to engage their legislators back home? Hear ways to show your legislators the value your facilities, members or industry bring to your community through site tours, office visits and other in-district tactics. Learn how to manage logistics, make your events memorable and use them as a jumping-off point for future engagement.

Wednesday, February 7

9 a.m.
Innovation in Public Affairs: 2018 Award Winners    
Come join us to hear from the trendsetters and cutting-edge programs that are changing the way we look at how we do advocacy. This session will focus on distilling the tactics, tools and strategies from our three advocacy innovation winners and find out how your organization can apply those strategies to your program. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Engagement Strategy Innovation

10:35 a.m.
Skill Building Sessions
Engaging the Next Generation of Advocates
Which advocates in your pipeline will keep your organization’s advocacy efforts going strong well into the future? If you’re struggling with engaging young professionals in grassroots, join us to hear how organizations are leveraging the next generation of leaders and involving them early on in the process. From special fly-in programs to targeted advocacy campaigns, learn what compels them to action, how to effectively communicate with young leaders and how to keep them involved for years to come.

12:45 p.m.
Working Lunch: How To Think Like a Marketer    
Marketing and advocacy are built around the same principle: convincing someone to do something they normally wouldn’t do. While there are many differences between the two fields marketing and advocacy are becoming more intertwined. Join us for this opinion session where you will hear insights and tips from an expert marketer. It’s guaranteed to leave you with new ideas for your advocacy or public affairs campaign.

Thursday, February 8

11:20 a.m.
Breakout Sessions
Grasstops and C-Suite Advocacy
Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your next public policy battle. Learn how to identify the most influential leaders in your community, manage a CEO’s involvement in advocacy, and train your grasstops advocates for success.

Tuesday, February 6

10 a.m.
Breakout Sessions
Communicating Complex Policy Issues
As communications professionals we are often tasked with removing unnecessary jargon and connecting the public policy issue to the lives of our stakeholders. Learn how to serve as translator, simplifier, and humanizer on policy for all the all the “non-wonks.” Join us to learn how to speak your audience’s language and make even the most complicated policy proposal easier to understand.

11:15 a.m.
Breakout Sessions
Positioning Your Organization as a Thought Leader
A great thought leadership campaign can change how an issue is viewed by policymakers, academics, the media and key influencers. Your organization can win big battles and set itself apart by becoming a thought leader, but that takes more than just a well placed op-ed. Join us to learn how your organization can craft a thought leadership plan, convene key players, devise a media strategy and prepare the spokesperson spearheading the initiative.

1:30 p.m.
Skill Building Sessions
How to Build an Advocacy Story
It’s time to harness the power of storytelling to convey your advocacy message to key stakeholders. A powerful, emotional or compelling story can propel your advocacy campaign forward in ways that data or research cannot. Join us to learn the key principles of storytelling and how to take a complicated policy issue and craft a powerful story.

3:25 p.m.
Breakout Sessions
Speed Brainstorming Topic: Advocacy Challenges and Opportunities  
Get ready for some quick problem-solving. You’ll connect with other professionals on multiple topics where you’ll identify common challenges and brainstorm solutions. Each roundtable will be led by a advocacy professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Roundtables topics include:

  • Preventing Advocate Fatigue
  • Building a Diverse Advocacy Program
  • Properly Incentivizing Advocates
  • Communicating Across Generations
  • Managing Ballot Measure Campaigns

4:30 p.m.
Breakout Sessions
Open Panel: The Future of the News Industry  
There is no doubt that the news and media industry went through tremendous changes in the last decade. How influencers, policymakers and concerned citizens are consuming information has changed dramatically. Due to the increase in political and societal uncertainty, news organizations are also experiencing a resurgence. Join us for an open discussion with leaders from various news organizations to learn where the industry is headed and how your organization can manage the new media environment.

Wednesday, February 7

9 a.m.
Innovation in Public Affairs: 2018 Award Winners
Come join us to hear from the trendsetters and cutting-edge programs that are changing the way we look at how we do advocacy. This session will focus on distilling the tactics, tools and strategies from our three advocacy innovation winners and find out how your organization can apply those strategies to your program. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Engagement Strategy Innovation

10:35 a.m.
Skill Building Sessions
Using Facebook for Advocacy
In addition to its broad user base, Facebook has improved the ways you can share interactive and engaging content — from live-streaming video to identifying constituents through their new “Town Hall” tool. Join us for a tactical demonstration on how to use Facebook to increase advocacy engagement, grow awareness around your crucial public policy issues and measure your efforts on the platform.

12:45 p.m.
Working Lunch: How To Think Like a Marketer   

Marketing and advocacy are built around the same principle: convincing someone to do something they normally wouldn’t do. While there are many differences between the two fields marketing and advocacy are becoming more intertwined. Join us for this opinion session where you will hear insights and tips from an expert marketer. It’s guaranteed to leave you with new ideas for your advocacy or public affairs campaign.

Thursday, February 8

9 a.m.
Communications Keynote Session: Communicating in the Age of Distrust 

Trust in our institutions has been declining for some time and organizations often struggle with establishing themselves as credible actors, especially when it comes to public policy discussions. Changes in the way we consume media has also exacerbated this issue. Hear from a panel of communication leaders on how organizations can protect their reputation, establish their credibility and effectively engage with media in the age of distrust.

10:15 a.m.
Breakout Sessions
Haters Gonna Hate: How to Manage the Opposition

Today it is often difficult to differentiate between internet trolls, opposing activists, or convincible supporters. When opposing voices are quickly amplified online, organizations must be prepared to rapidly react, effectively communicate their position and authentically engage their members, employees or customers. Hear our panel discuss decision tree models, the pitfalls of engaging certain detractors and how to manage complicated stakeholders both online and offline.

11:20 a.m.
Breakout Sessions
Leveraging Your Advocacy Data
 
Advocacy professionals often hear the term “Big Data,” but organizations can sometimes struggle with how data can help optimize their grassroots and communications efforts. Beyond just collecting data, organizations can now leverage it for better targeting and personalization in their advocacy campaigns. Come hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact using optimization.

Monday, February 5

3 p.m.
Pre-Conference Workshop: Building Winning Coalitions 
Winning policy fights at the federal and state level is becoming increasingly difficult. That’s why a strong coalition is more important than ever to help your issue break through the noise. Working with partners can amplify your influence, but ensuring everyone is on the same page can be a challenge. Learn from expert coalition builders who will provide strategies for aligning your coalition around an issue, tactics for organizing your partners and tips for avoiding common coalition pitfalls.

4 p.m.
Pre-Conference Workshop: Training your Advocates
One of the fundamental building blocks of any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation. Join us for a pre-conference session devoted to identifying key training opportunities for your grassroots community, building an advocate training curriculum and finding the right platforms to train supporters dispersed across the country.

Tuesday, February 6

10 a.m.
Breakout Sessions
Advocacy and Public Affairs Metrics for the C-Suite
Measuring and communicating public affairs or advocacy success to leadership can be a tremendous challenge. Joins us to hear how to speak the language, demonstrate your ROI and tell a powerful story. This session is designed to give you the tools to make your case in front of executives and leadership.

11:15 a.m.
Breakout Sessions
Where the Action is Happening: Regulatory Advocacy Strategies
For many organizations, dealing with regulatory agencies is perhaps more important than engaging the legislature. Join us to learn how regulators view advocacy efforts, when to use grassroots advocates, and how to engage them on your key issues. We’ll discuss how to work with regulatory agencies, the difference between certain regulatory bodies and the best tactics to get your priorities heard and addressed.

1:30 p.m.
Skill Building Sessions
Advertising Strategies You Haven’t Tried Yet
Due to the explosion of online advertising there are a plethora of new tools available to the public affairs professional. Whether you are trying to find new advocates, change the policy conversations or build your organization’s reputation, there are new paid advertising platforms that can play an integral role in achieving your goals.

2:10 p.m.
Strategy Keynote: Managing and Aligning an Integrated Advocacy Campaign
In order to win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, grasstops, communications and stakeholder engagement efforts. No single tactic can carry you across the finish line. Join us for a high-level discussion around one of the biggest challenges in advocacy: putting it all together.

4:30 p.m.
Breakout Sessions
Open Panel: The Future of the News Industry  
There is no doubt that the news and media industry went through tremendous changes in the last decade. How influencers, policymakers and concerned citizens are consuming information has changed dramatically. Due to the increase in political and societal uncertainty, news organizations are also experiencing a resurgence. Join us for an open discussion with leaders from various news organizations to learn where the industry is headed and how your organization can manage the new media environment.

Wednesday, February 7

9 a.m.
Innovation in Public Affairs: 2018 Award Winners   
Come join us to hear from the trendsetters and cutting-edge programs that are changing the way we look at how we do advocacy. This session will focus on distilling the tactics, tools and strategies from our three advocacy innovation winners and find out how your organization can apply those strategies to your program. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Engagement Strategy Innovation

10:35 a.m.
Skill Building Sessions
Leveraging Your Consultants
With decreasing budgets and rapidly changing political developments, deploying consultants can save money and help your organization remain nimble. But managing consultants can be a tricky process. Join this session to learn how to navigate contract negotiations, provide useful feedback, establish a positive working relationship and measure consultant performance.

12:45 p.m.
Working Lunch: How To Think Like a Marketer    
Marketing and advocacy are built around the same principle: convincing someone to do something they normally wouldn’t do. While there are many differences between the two fields marketing and advocacy are becoming more intertwined. Join us for this opinion session where you will hear insights and tips from an expert marketer. It’s guaranteed to leave you with new ideas for your advocacy or public affairs campaign.

Thursday, February 8

10:15 a.m.
Breakout Sessions
Advocacy on a Tight Budget
Organizations of all sizes have budget limitations which can restrict even the most talented advocacy professional. But even organizations with little or no advocacy budget can be successful if they use their resources wisely, work with partners and take advantage of free tools or assets. Hear from an advocacy professional who has used a shoe-string budget to launch a successful grassroots advocacy campaign.

11:20 a.m.
Breakout Sessions
Leveraging Your Advocacy Data  
Advocacy professionals often hear the term “Big Data,” but organizations can sometimes struggle with how data can help optimize their grassroots and communications efforts. Beyond just collecting data, organizations can now leverage it for better targeting and personalization in their advocacy campaigns. Come hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact using optimization.

Monday, February 5

3 p.m.
Pre-Conference Workshop: Building Winning Coalitions 
Winning policy fights at the federal and state level is becoming increasingly difficult. That’s why a strong coalition is more important than ever to help your issue break through the noise. Working with partners can amplify your influence, but ensuring everyone is on the same page can be a challenge. Learn from expert coalition builders who will provide strategies for aligning your coalition around an issue, tactics for organizing your partners and tips for avoiding common coalition pitfalls.

4 p.m.
Pre-Conference Workshop: Training your Advocates  
One of the fundamental building blocks of any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation. Join us for a pre-conference session devoted to identifying key training opportunities for your grassroots community, building an advocate training curriculum and finding the right platforms to train supporters dispersed across the country.

Tuesday, February 6

10 a.m.
Breakout Sessions
Building a Strategic Grassroots Program  
Whether your organization is building a grassroots program from scratch or just revamping your current one, this session will help you determine your advocacy goals and how to meet them. Panelists will discuss how successful grassroots programs identify the priorities, KPIs, and action items. Attendees will walk away with a blueprint for a strategic grassroots plan.

11:15 a.m.
Breakout Sessions
Developing a Best-In-Class Fly-In  
Whether you call it a fly-in, lobby day or Hill visit, bringing your advocates together to meet with legislators in their Capitol Hill office can be one of the most effective advocacy tools. Join us to learn how organizations are using their signature advocacy event to reach new supporters, train their advocates, influence key legislators and build their reputation.

3:25 p.m.
Breakout Sessions
Digital and Advocacy Campaign Compliance
Are all of your advocacy activities compliant? Join political law expert Ken Gross as he discusses the rules surrounding site visits and in-district constituent events, as well as new state laws that regulate advocacy campaign. He’ll also cover what grassroots efforts, online advocacy activities, and digital advertising campaigns can trigger state or federal lobbying laws.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher and Flom
@SkaddenArps