DMAS – Agenda

Wednesday, June 12

Pre-Summit Hands-On Workshop (Optional)*

*This optional hands-on workshop is an add-on professional development event with no additional fee. The workshop will be held the night before the conference and include a networking reception with dinner. This workshop is currently slated to be held in the Public Affairs Council’s offices in Washington, DC. Registration is capped at 35 attendees and is currently SOLD OUT. If you would like to be added to the wait list for this event, please e-mail registration@pac.org.

6:00 p.m. Hands-on Video Creation

Video is still king and continues to dominate social media and online content. But for many organizations, creating a quick or compelling video for advocacy can be a struggle. Our video expert will provide tactical lessons on:

  • How to use your iPhone, Android or camera to create high-quality videos
  • Tips for staging interviews and other common videos shots
  • Knowing how to work with a videographer, animator or editor to create interesting public affairs video content
  • Strategies for maximizing your video development budget and leveraging your post-shoot production capabilities


Jim Scott Polsinelli

Chief Creative Officer
Marathon Strategies
@mrpushups

7:00 p.m. Networking Break

7:15 p.m. “Quick-fire” Instructionals

This interactive session will allow attendees to learn the basics behind three digital skills in 20-minute blocks:

  • LinkedIn Thought Leadership: with the rollout of their new livestreaming capability and their continued success with their publishing platform, LinkedIn is quickly becoming for a top choice for thought leadership online. This session will cover how to successfully position your organization’s senior executives as industry leaders using LinkedIn.


Erica Pyatt
Senior Account Executive,
Advocacy & Government
LinkedIn Corporation
@ericapyatt

  • Making a GIF: now supported by most social media platforms, GIFs are often used to bring humor or levity to a campaign. Learn how to create your own GIF in minutes, and use it to increase engagement.


Jared Wagner

Digital Designer
CRAFT | Media/Digital

  • Upping Your Instagram Game: whether you manage your own Instagram account or just want to use the platform to reach the 70 percent of Congressional members who are “instagrammers,” this session will provide you with some quick tips on how to fully use this platform for advocacy.

8:15 p.m. Adjourn

Digital Media and Advocacy Summit

Washington, D.C.
The Capital Hilton, 1001 16th St. NW

Thursday, June 13

Thank You to Our Brand Sponsors

Premier

Conference App

a4media.com   @a4tise

Champion

Charging Station


accessmarketingservices.com

Marketing Sponsor


njimedia.com  @NJIMedia

Registration and Networking Breakfast
8:30 a.m.

Combating the Spread of Misinformation Online
9:00 a.m.

Keynote Address
Communications and public affairs professionals are still coming to terms with how to deal with online bots, misinformation campaigns, and an online population that is inundated with conspiracy theories. Hear from an expert on how you can use your organization’s online media presence to fight misinformation. In addition, our expert will cover how to authentically engage in today’s big policy debates online.

Networking Break
10:15 a.m.

Breakout Sessions
10:25 a.m.

Measuring and Communicating the Value of Digital to Leadership

Whether you’re selling a new digital campaign to the C-Suite or explaining your ROI to a volunteer board, demonstrating value is essential. Hear insights from a panel of digital professionals that will cover:

  • An overview of common digital measurements and best practices for presenting your campaign results
  • Strategies for overcoming internal pushback
  • Tactics that will help you build reports that go beyond “vanity metrics”
  • Guidance on using visuals and stories when reporting up
Lisa Hanna

Lisa Hanna
General Manager, Corporate Communications – Government Affairs
Delta Air Lines
@LDHanna

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Chelsea Ritchie
Head of Digital Advocacy
International Copper Association
@ChelsRitchie

Building an Integrated Online Advertising Campaign

Want to move beyond just “boosting” your social media posts? Running a truly integrated digital advertising campaign means fully leveraging data and analytics across multiple platforms. Our panel will walk you through what a successful digital advertising strategy looks like and will address how to:

  • Use digital advertising to engage and identify grassroots supporters, deliver targeted messages to lawmakers and change the conversation around your public policy issues
  • Build, measure and develop sophisticated digital advertising campaigns across multiple social platforms and websites
  • Stay complaint with GDPR and state-level privacy laws
Adofo_Adjoa

Adjoa Adofo
Communications Director
Better Medicare Alliance
@bmalliance

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Katie Garrett
SVP, Client Service
REQ
@klg2a

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Mary Schaper
Digital Communications Manager
American Petroleum Institute
@mcleschper

Networking Break
11:15 a.m.

Breakout Sessions
11:25 a.m.

Using Data to Improve Your Email Campaigns

Gathering data is just the first step, but you still have to effectively use it for optimizations and segmentation. Attendees will learn the latest strategies for using data to target your subscribers with unique messages that resonate. Our panel of advocacy professionals will explore:

  • Creating an email strategy that goes beyond just A/B subject line testing
  • Creating personas for your email audience to ensure your messages speak to your disparate stakeholder groups
  • Developing creative ways to use internal organizational data to optimize your email efforts
Mark Fisher

Mark Fisher
Digital Grassroots Manager
American Heart Association

Damien Shirley

Damien Shirley
Associate Director
Bully Pulpit Interactive

Leveraging Social Media for Policy Positioning and Advocacy

Without a well thought out social strategy, your organization can’t activate supporters or might even be left out of the policy conversation entirely. This session will walk you through what a successful social strategy looks like from both an association and corporate perspective. Presenters will help you answer questions like:

  • How do I identify which platforms will help me reach my targeted audience?
  • What are some valuable metrics and goals for my social media accounts?
  • What are the best ways to engage policymakers and supporters on social?
  • How do I position my organization as a thought leader using social?
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Bronwyn Flores
Specialist, Policy Communications
Consumer Technology Association
@BronwynFlores

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Blair Foy
Public Affairs Manager
National Marrow Donor Program, Be The Match
@blairsky24

Jacqueline Barrieau Iacovazzi

Jacqueline Barrieau Iacovazzi
Advocacy Manager, Global Government Relations
United Technologies Corporation
@jackieiacovazzi @UTCpolicy

Networking Lunch
12:15 p.m.

How Congress is Processing Digital Communications
12:35 p.m.

Quick Data Dive
We will unveil new data on how congressional and federal communicators are managing inbound communications, social media contacts and what this might mean for your online advocacy efforts.

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Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
@PACouncil  @ndesarno

Digital Engagement: The Policymaker Perspective
12:45 p.m.

Lunch Panel Discussion
Social media and email have quickly become two of the most important tools for communicating with elected officials at all levels of government. Congressional and local government staff will share their thoughts on how they use social media and other online tools to break down barriers between their offices and the constituents they serve.

Beckelman, Yuri

Yuri Beckelman
Deputy Chief of Staff
Office of Congressman Mark Takano
@yuribeckelman

Moderated By:

Chris Nehls

Chris Nehls, PhD
Senior Associate
Democracy Fund
@nehlsie

Networking Break
1:20 p.m.

Solving Online Advocacy and Communications Challenges
1:30 p.m.

Brainstorming Session
Attendees will have the opportunity to connect with other professionals on multiple topics where you’ll brainstorm solutions to common challenges. Each roundtable will be led by a digital professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. Groups will focus on these key challenges:

Digital tactics for breaking through the noise in D.C.

Led by:
Ben Shlesinger
Associate Director of Government Relations
American Kidney Fund

How to elevate your C-suite on social

Led by:
Shana Glickfield
Partner
Beekeeper Group
@DCconcierge  @BeekeeperGroup

Integrating government relations, digital advocacy and online communications

Led by:
Susan N. Leppke
Director, Health and Public Policy
National Marrow Donor Program
@SNLHealthPolicy

Leveraging free tools for digital advocacy

Led by:
Jeanette Contreras
Manager, Strategic Advocacy Communications
American Academy of Family Physicians
@unaban

Using social media to obtain earned media

Networking Break
2:15 p.m.

Breakout Sessions
2:25 p.m.

Interactive Exercise: Online Crisis Communications

A crisis can happen at any time. Is your organization prepared? The response to a reputational or policy issue can often be very tricky to get right — especially when you need to act online. Join us for an interactive session on online crisis communication. Attendees will learn to develop a rapid-response structure, determine the appropriate level of response for a simulated crisis and quickly craft a message built for sharing on social. Attendees will learn to develop a rapid response structure, determine the appropriate level of response for a simulated crisis and quickly craft a message built for sharing on social. *This session will be limited to the first 60 attendees*

John Files

John Files
Executive Vice President, Public Affairs
Powell Tate

Advanced Digital Storytelling

Storytelling is not just the latest buzzword, it’s a highly effective tactic that helps your organization to stand out. Stories are remembered, and authenticity is valued. Join us for a deep dive into exploring how organizations can become better digital storytellers and then walk away with practical answers to questions like:

  • What makes a compelling advocacy story?
  • How to find your messengers and capture those powerful stories?
  • What platforms, free tools or technologies can help you to tell your story?
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Emily Gustafson
Vice President, Digital Strategy
American Hospital Association
@emnoon

kreider

Katie Kreider
Senior Account Director
Blue State Digital

Miller_Johnna

Johnna Miller
Director of Media & Advocacy Training/PAL Coordinator
American Farm Bureau Federation

Networking Break
3:30 p.m.

Privacy and Freedom: A Regulated Future for Digital?
3:40 p.m.

General Session
During the past two years, a variety of concerning news stories about digital advertising, social media and data privacy have led the public and policymakers to question the current regulatory structure. This final general session will bring together press and digital experts for an open discussion around the future of digital advertising, privacy laws and data integrity.

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Sara Fischer
Media Reporter
Axios

Moderated by:

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Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
@PACouncil  @ndesarno

Networking Reception
4:30 p.m.