Wednesday, June 12
Pre-Summit Hands-On Workshop (Optional)*
Digital Media and Advocacy Summit
The Capital Hilton, 1001 16th St. NW
Thursday, June 13
Thank You to Our Brand Sponsors
Registration and Networking Breakfast
Combating the Spread of Misinformation Online
Communications and public affairs professionals are still coming to terms with how to deal with online bots, misinformation campaigns, and an online population that is inundated with conspiracy theories. Hear from an expert on how you can use your organization’s online media presence to fight misinformation. In addition, our expert will cover how to authentically engage in today’s big policy debates online.
Associate Professor, School of Media and Public Affairs
The George Washington University
Measuring and Communicating the Value of Digital to Leadership
Whether you’re selling a new digital campaign to the C-Suite or explaining your ROI to a volunteer board, demonstrating value is essential. Hear insights from a panel of digital professionals that will cover:
- An overview of common digital measurements and best practices for presenting your campaign results
- Strategies for overcoming internal pushback
- Tactics that will help you build reports that go beyond “vanity metrics”
- Guidance on using visuals and stories when reporting up
General Manager, Corporate Communications – Government Affairs
Delta Air Lines
Head of Digital Advocacy
International Copper Association
Building an Integrated Online Advertising Campaign
Want to move beyond just “boosting” your social media posts? Running a truly integrated digital advertising campaign means fully leveraging data and analytics across multiple platforms. Our panel will walk you through what a successful digital advertising strategy looks like and will address how to:
- Use digital advertising to engage and identify grassroots supporters, deliver targeted messages to lawmakers and change the conversation around your public policy issues
- Build, measure and develop sophisticated digital advertising campaigns across multiple social platforms and websites
- Stay complaint with GDPR and state-level privacy laws
Better Medicare Alliance
SVP, Client Service
Digital Communications Manager
American Petroleum Institute
Using Data to Improve Your Email Campaigns
Gathering data is just the first step, but you still have to effectively use it for optimizations and segmentation. Attendees will learn the latest strategies for using data to target your subscribers with unique messages that resonate. Our panel of advocacy professionals will explore:
- Creating an email strategy that goes beyond just A/B subject line testing
- Creating personas for your email audience to ensure your messages speak to your disparate stakeholder groups
- Developing creative ways to use internal organizational data to optimize your email efforts
Digital Grassroots Manager
American Heart Association
Bully Pulpit Interactive
Leveraging Social Media for Policy Positioning and Advocacy
Without a well thought out social strategy, your organization can’t activate supporters or might even be left out of the policy conversation entirely. This session will walk you through what a successful social strategy looks like from both an association and corporate perspective. Presenters will help you answer questions like:
- How do I identify which platforms will help me reach my targeted audience?
- What are some valuable metrics and goals for my social media accounts?
- What are the best ways to engage policymakers and supporters on social?
- How do I position my organization as a thought leader using social?
Specialist, Policy Communications
Consumer Technology Association
Public Affairs Manager
National Marrow Donor Program, Be The Match
How Congress is Processing Digital Communications
Quick Data Dive
We will unveil new data on how congressional and federal communicators are managing inbound communications, social media contacts and what this might mean for your online advocacy efforts.
Digital Engagement: The Policymaker Perspective
Lunch Panel Discussion
Social media and email have quickly become two of the most important tools for communicating with elected officials at all levels of government. Congressional and local government staff will share their thoughts on how they use social media and other online tools to break down barriers between their offices and the constituents they serve.
National Republican Senatorial Committee
Solving Online Advocacy and Communications Challenges
Attendees will have the opportunity to connect with other professionals on multiple topics where you’ll brainstorm solutions to common challenges. Each roundtable will be led by a digital professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. Groups will focus on these key challenges:
Digital tactics for breaking through the noise in D.C.
Associate Director of Government Relations
American Kidney Fund
How to elevate your C-suite on social
Integrating government relations, digital advocacy and online communications
Susan N. Leppke
Director, Health and Public Policy
National Marrow Donor Program
Leveraging free tools for digital advocacy
Manager, Strategic Advocacy Communications
American Academy of Family Physicians
Using social media to obtain earned media
Manager, Policy Communications
& Corporate Responsibility
Public Affairs Council
Interactive Exercise: Online Crisis Communications
A crisis can happen at any time. Is your organization prepared? The response to a reputational or policy issue can often be very tricky to get right — especially when you need to act online. Join us for an interactive session on online crisis communication. Attendees will learn to develop a rapid-response structure, determine the appropriate level of response for a simulated crisis and quickly craft a message built for sharing on social. Attendees will learn to develop a rapid response structure, determine the appropriate level of response for a simulated crisis and quickly craft a message built for sharing on social. *This session will be limited to the first 40 attendees*
Executive Vice President, Public Affairs
Advanced Digital Storytelling
Storytelling is not just the latest buzzword, it’s a highly effective tactic that helps your organization to stand out. Stories are remembered, and authenticity is valued. Join us for a deep dive into exploring how organizations can become better digital storytellers and then walk away with practical answers to questions like:
- What makes a compelling advocacy story?
- How to find your messengers and capture those powerful stories?
- What platforms, free tools or technologies can help you to tell your story?
Senior Account Director
Blue State Digital
Director of Media & Advocacy Training/PAL Coordinator
American Farm Bureau Federation
Privacy and Freedom: A Regulated Future for Digital?
During the past two years, a variety of concerning news stories about digital advertising, social media and data privacy have led the public and policymakers to question the current regulatory structure. This final general session will bring together press and digital experts for an open discussion around the future of digital advertising, privacy laws and data integrity.