DMAS – Agenda

Two tracks to help guide your learning experience:

Digital Advocacy

A track for professionals looking to activate supporters and drive them to action using online tools and tactics.

Digital Communications

A track for communications professionals looking to enhance their digital skills, build audiences online and  manage a wide array of digital properties.

Tuesday, August 18 | Interactive Virtual Platform

Times are in eastern standard time.

Optional Wellness Virtual Exercise Class
8:30 - 9:15 a.m.

Join us for a fun way to kick-start your morning with a virtual yoga class led by a professional instructor. All you need is a mat or towel, and some comfortable clothes. Namaste.


Miguel Torres is a Registered Yoga Teacher (RYT) and teaches at Hotpod Yoga in Cambridge.

Kickoff and Opening Keynote 10 a.m.

Technology can be a powerful tool for changing policy, empowering citizens and driving innovation for your organization. However, technology isn’t always used for positive change. Join us for a discussion around ethics, privacy, policy and the future of technology transformation.

Coming Soon

Breakout Sessions 10:45 a.m.

Digital Advocacy

Whether you’re changing your in-person advocacy day into a virtual one or need to use video to bring a legislator on a facility tour, virtual events are here to stay. Join us for a session covering:

  • Best practices, tools and guidelines for planning a virtual fly-in or advocacy day
  • Strategies and tactics for using tele-town halls to engage legislators and supporters
  • How to leverage virtual reality, 3-D video or other technologies for site visits and facility tours

Victoria Schiller Givens
Manager, Member Mobilization Programs
National Association of REALTORS

Digital Communications

Communicators have been plunged into crisis response in recent months. Is your organization prepared to move forward? The response to a reputational issue or controversy can often be very tricky to get right — especially when you need to act online. Join us for a session on online crisis communication where attendees will learn how to:

  • Develop a rapid-response structure for their organization
  • Determine the appropriate level of response for different types of crises
  • Quickly craft a response message built for sharing on social

Coming Soon

Breakout Sessions 11:35 a.m.

Digital Advocacy

During these extraordinary times everyone is shifting strategies, but that does not mean abandoning your GOTV efforts. Companies and associations are now expected to increase voter turnout and support their stakeholders on Election Day. Join us for a session on how organizations can:

  • Use digital tools to increase voter participation within their organization
  • Create a digital information hub that tracks important dates and voting changes
  • Leverage the 2020 election to engage new advocates while remaining bipartisan

Coming Soon

Digital Communications

Social media has proved to be a critical tool for activating supporters, steering the online policy conversation and building awareness for your issues. This session will walk you through what a successful social advocacy campaign looks like and how you can harness the power of social. Presenters will help you answer questions like:

  • How do I identify which platforms will help me reach my targeted audience?
  • What are some valuable metrics and goals for my social media accounts?
  • What are the best ways to engage policymakers and supporters on social?
  • How do I stand out on social when my issue is not in the news?

Coming Soon

12:10 p.m.

While you grab a bite to eat or check on the kids, check out the virtual exhibit hall.

Afternoon Keynote Panel
1 p.m.

With the prospect of social distancing continuing until a vaccine has been widely distributed; video conferencing, social media, texting and email have quickly become the most important tools for communicating with elected officials and their staff. Join us for a moderated live discussion on how congressional staffers are using online tools during the pandemic and how Congress will adopt technology going forward.

Coming Soon

Networking Break 1:45 p.m.

Breakout Sessions 2 p.m.

Digital Advocacy

Associations and non-profit don’t always have big budgets, but digital tools can quickly close the gap. Find out how associations and non-profits are leveraging:

  • LinkedIn Live and virtual streaming to reach new audiences
  • Podcasts to reach advocates or supporters at home
  • Interactive websites and data dashboards

Vanessa Kermick
Grassroots Representative
Air Line Pilots Association, International

St John_Kristin

Kristin St. John
Deputy Director, National Grassroots Advocacy
National Association of Community Health Centers

Digital Communications

Digital public affairs is now used across the globe –the EU, Canada, Latin America and more. This session will dive into how multi-national companies and global associations are leveraging the power of social media and online advocacy. Join us to hear two case studies on how to use digital at the global level.

Renard aron

Renard Aron
Senior Affiliated Consultant

Breakout Sessions 2:45 p.m.

Digital Advocacy

Is your email even being read? Segmentation and optimization are not just buzzwords, they are tools to improve your open and action rates. Attendees will learn the latest strategies for using data to target your subscribers with messages that resonate. Our advocacy professionals will explore:

  • Creating an email strategy that goes beyond just A/B subject line testing
  • Creating personas for your email audience to ensure your messages speak to your disparate stakeholder groups
  • Developing creative ways to use internal organizational data to optimize your email efforts

Madeline Monaco
Senior Consultant
APCO Worldwide

Digital Communications

As our daily life changes, so does our advertising consumption. While large marketers have slowed digital advertising, public affairs advertising can find space to stand out. Our panel will address how to:

  • Determine a budget and strategy for using advertising to meet your public affairs goals
  • Use digital advertising to engage and identify grassroots supporters, deliver targeted messages to lawmakers, and change the conversation around your public policy issues
  • Build, measure and develop sophisticated digital advertising campaigns across multiple social platforms and websites

Coming Soon

Closing Keynote
3:30 p.m.

Organizations should re-examine their advocacy, communications, and digital teams to ensure they are representative of the community they seek to serve. Issues surrounding racism, inequality and discrimination need to be addressed head on. Our panel will answer audience questions and tackle issues like:

  • How to use digital tools to advocate and become an ally for positive change
  • How to identify content that is objectionable or discriminatory
  • How to ensure your language or actions are not rooted in bias
  • Ways to take action to ensure your colleagues are respected both in the workplace and online

Mia Masten
Director, Advocacy and Public Affairs
Pfizer Inc.

Happy Hour
4:15 p.m.

Join us for a 10-minute mixology class that will teach you how to make an amazing craft cocktail. Details and ingredient list will be forthcoming.

After your drink is made, choose a virtual table of 20 to join based on area of interest or organizational type.

Thank you to our sponsors!

Marketing Sponsor

This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management and 3 specialization credits toward the Certificate in Government Relations and Lobbying.


This program may be applied for 5 credits toward your CAE application or renewal professional development requirements.