PAC Conference – Agenda

This is the 2019 agenda.

Check back later this year for the 2020 agenda.

Learning Tracks to Guide Your Experience

Compliance

Compliance

Navigate and recognize the top legal and compliance concerns for PAC professionals.

Fundraising and Political Engagement

Fundraising & Political Engagement

Hear top trends and strategies for increasing receipts and maximizing political involvement.

PAC Management

PAC Management

Come away with best practices for managing internal operations and program management.

Professional Development

Professional Development

Learn tips for continued growth, leadership development and career growth.

Sort the Agenda / Click on a tab

Thank You To Our Brand Sponsors

 

Platinum

Hotel Key Cards

Lanyards

Premier

Champion

Supporter

Sunday, March 3

Registration Opens
2:30 p.m.

Pre-Conference Workshop: I’ve Been Handed the PAC. Now What?
3 p.m.

 

Many professionals find themselves one day, quite literally, being handed their organization’s PAC with little direction on where to start or turn to for help. Whether you unexpectedly inherited PAC responsibilities or are taking on a new role, get advice and learn best practices on the day-to-day operations of a PAC, staying compliant and identifying the internal and external resources that are available to help.

locke_ellen

Ellen Locke
PAC Manager
Nationwide

richardson_julia_linkedin

Julia E. Richardson
Director of Advocacy and Senior Counsel
National Association for Behavioral Healthcare
@NABHbehavioral

Pre-Conference Workshop: How to: Perfect Your Public Speaking and Presentation Skills
4 p.m.

 

PAC practitioners are often called to speak to internal committees, corporate or association leadership and others with little advance notice. This workshop will help you develop the skills to become more confident, persuasive and successful in commanding a room.

clapp_christine_cropped

Christine Clapp
President
Spoken with Authority
@christineclapp

Mentor Cohort Meet-Up
4:50p.m.

If you signed up for a mentor cohort, join us early to meet them as well as fellow mentees. Start your networking early and get key tips on how to make the most of your experience.

Welcome to Miami: Networking Reception
5-7 p.m.

Monday, March 4

Registration and Networking Breakfast
8 a.m.

General Session: State of Campaign Finance and the Future of PACs
8:30 a.m.

Fundraising and Political Engagement

The 2018 election cycle has seen a record number of candidates rejecting corporate and association PAC contributions and calling to limit corporate interests and participation in politics. Join us as we discuss whether this represents a symbolic gesture, party-line trend or long-term shift in campaign finance norms that could lead to future legislative action or reforms. Our panelists will explore and debate what this means for the existing campaign finance landscape and the ability of organizations to participate in the political process through their connected PACs.

Ackley_Kate_linkedin

Kate Ackley Zeller
Senior Staff Writer
CQ Roll Call
@kackleyz

hasen

Rick Hasen
Chancellor’s Professor of Law and Political Science
University of California Irvine, School of Law
@rickhasen

ROBERTS_STEVE

Steve Roberts
Partner
Holtzman Vogel Josefiak Torchinsky PLLC

Session Moderated By:

pinkham_headshot_hr

Douglas G. Pinkham
President
Public Affairs Council

Networking Break
9:45 a.m.

Breakout Workshops
10 a.m.

Organizational Change and the PAC: Navigating Mergers, Acquisitions and More

PAC Management

An increasing number of organizations are dealing with mergers, acquisitions and early-retirement packages. These changes often leave morale low and create distrust among employees, making fundraising and recruitment activities more challenging. Our speakers will discuss how to manage PAC activities through these changes, including:

  • Best practices in your PAC approach, messaging and strategy during organizational transition
  • Related legal and compliance concerns when merging or disbanding PACs
Adams_Mayealie_linkedin

Mayealie Adams
Senior Manager, Compliance, Political & Government Affairs
Philips North America

sander_erica

Erica Sander
PAC Manager, Federal and State Government Relations
Trinity Industries

sewell_Bridget

Bridget Sewell
Senior Director
American Property Casualty Insurance Association

State Contribution Strategies—With or Without State PACs

 

Whether your issues have stalled in Congress or your industry is heavily regulated at the state level, political involvement across several states is still a necessity for many organizations. Hear how to manage compliant PAC and political giving across jurisdictions, from determining where to focus your corporate dollars, where to use your federal PAC dollars and whether to maintain or disband state-level PACs.

miles_melissa

Melissa Miles
Counsel, Political Law
Skadden, Arps, Slate, Meagher & Flom

Shawn P. Sullivan

Shawn P. Sullivan
Associate Manager, Government Relations and Policy
Celgene Corporation

How to: Manage Up or Down

Professional Development

We all know that a great boss or a strong internal team can make all the difference when it comes to personal growth, happiness and fulfillment in the workplace. Too often we find ourselves working with challenging personalities or becoming a manager with little preparation. This session will dive into best practices, tools and tips for your own personal growth in current or future roles, including:

  • Establishing yourself as a leader while managing a challenging boss or colleague
  • Enhancing your own management skills, including motivating direct reports to succeed
  • Handling difficult personalities or situations
askew_susan

Susan Askew
Executive Director, ICSC PAC
International Council of Shopping Centers

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
Public Affairs Council

Networking Break
11 a.m.

Breakout Workshops
11:15 a.m.

Budgeting and Disbursements for a New Election Cycle

 

Now is the time to lay the foundation for success in the 2020 election cycle. Our speakers will cover strategies for developing your contribution criteria and disbursement budget, identifying key targets and potential obstacles of various giving guidelines. Additionally, this session will explore opportunities to engage your stakeholders through various in-district check deliveries and political activities.

Knowlton_Alden

Alden Knowlton
Associate Vice President, Political Affairs
Mortgage Bankers Association
@miss_alden

trute_julie

Julie Trute
Director, Public Affairs
Liberty Mutual Insurance

Securing Senior Leadership Support of the PAC

 

The data is clear: Organizations with executive and senior level support of the PAC program experience greater growth over time. This session will examine strategies for strengthening or securing executive support of your PAC, including:

  • How to identify key executives or member leaders to serve as spokespeople for the PAC
  • Approaches to growing your PAC despite a skeptical CEO, member leader or senior staff
  • Creating a narrative that resonates and using external validators as messengers

 

frye_stephanie_linkedin

Stephanie Frye
Director, Federal Corporate & Government Relations USA
EMD Serono
@sasalvagno

Mathias_Stephanie_linkedin

Stephanie Mathias
Director, Cox Political Action Committee
Cox Enterprises, Inc.

Think like a Marketer

 

In today’s hyper-connected world, even the most recognizable brands are being forced to think differently with their marketing strategies in order to grab attention and reach new audiences. PAC practitioners are also looking to break through the news, grab attention and market PACs to potential supporters. Join us for this insight session where you will hear tips from an expert marketer on new ideas for your PAC campaigns.

Adams_Amie_linkedin

Amie Adams
President
Dunn Associates
@mammaloves

jami_rebecca

Rebecca Jami
Chief Operating Officer
ACCESS Marketing Services

Networking Lunch
12 p.m.

Resource Marketplace Opens
1 p.m.

Meet the top PAC compliance, fundraising and management vendors and consultants in the industry’s largest marketplace.

Breakout Workshops
1:30 p.m.

Association Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. In this association overview, gain knowledge of the basic campaign finance rules for operating a PAC, defining and soliciting your eligible class and other topics specific to association PACs such as prior approval requirements.

Toner_Michael

Michael Toner
Partner
Wiley Rein LLP.
@michaeletoner

Corporate Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. In this corporate overview, gain knowledge of the basic campaign finance rules for operating a PAC, defining and soliciting your eligible class and other topics specific to corporate PACs.

gross_ken-new-1

Ken Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

PAC Communication Strategies: Creating and Developing Impactful Content

Fundraising and Political Engagement

Looking to build creative visuals for your PAC to better explain its purpose and impact? Learn how to make your slide decks, infographics or reports more engaging and fun through:

  • Content strategy that advances your PAC efforts and identifies the best methods for both educating and soliciting
  • Best practices in content creation and distribution, including what to handle in house versus working with consultants or designers
  • A spotlight on trends and strategies in videos to engage your PAC community
Heenan_Brian

Brian Heenan
PAC Coordinator
Air Line Pilots Association, International

Kilbride_KristineNEW

Kristine Kilbride
Principal
Kilbride Public Affairs
@KPA_llc

James_Danielle_linkedin

Danielle Morris James
PAC Manager
Caterpillar Inc.
@daniellemjames

Networking Break
2:45 p.m.

Breakout Workshops
3 p.m.

Under Siege: Strategies to Combat Negative Rhetoric Surrounding PACs

It seems like everywhere we turn there is a new candidate announcing his or her pledge to reject corporate PAC contributions or a political pundit discussing the harmful influence of corporate interests in our political process. This heightened rhetoric against organizations participating through their PAC presents new challenges in educating eligibles about the role of the PAC. This workshop will explore strategies to mitigate common misconceptions about traditional PACs, including how to distinguish between connected PACs versus super PACs, increase transparency and more.

 

aitmone_shannon

Shannon N. Aimone
Head of Political Programs
Wells Fargo & Company
@MommaAimone

Stacks, Brandy

Brandy Stacks
Director, Public Advocacy and Engagement
CVS Health
@palmettoindc

Moderated by:

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council

How-To: Effective Project Management

Professional Development

Successfully running a PAC requires mastering project management, juggling multiple responsibilities and collaborating with stakeholders to keep tasks moving forward. In this how-to session, hear from an expert in project management for best practices, strategies and tactics PAC practitioners can adopt to promote collaboration, as well as increase cross-department buy-in and efficiency on long-term projects.

Cook_Stacey

Stacy Cook
Principal
Perception Learning
@intrepidtrainer

Recent Enforcements: What the FEC is Really Looking For

Compliance

Ever wonder what really concerns analysts and regulators at the Federal Election Commission? Join us for a review of recent enforcement actions and advisory opinions related to corporate and association PACs, as well as identifying issues that occur on a regular basis that illustrate what the FEC is looking for and how to put best-practices in place to avoid enforcements.

Laham_Carol

Carol A. Laham
Partner
Wiley Rein LLP

Networking Break
3:50 p.m.

Breakout Workshop
4 p.m.

Roundtable Discussion: Independent Expenditures Strategy and Compliance

Whether your company or association actively conducts independent expenditures or you are curious about additional opportunities in this area, join this roundtable discussion to learn about and share trends, best practices and internal policies as they relate to independent expenditure campaigns.

Discussion Facilitated By:

Brandi Zehr
Partner, Election Law and Government Ethics
Wiley Rein LLP

Stacie Monroe
Senior Director
American Association of Orthopaedic Surgeons

Successful PAC Peer-to-Peer Programs

Finding champions to promote your PAC to their peers is one of the most effective tools for educating and recruiting eligibles but it doesn’t happen overnight. Join our panelists as they share strategies to identify and train PAC ambassadors, tactics for keeping volunteers motivated and engaged, and a recognition structure that fosters involvement and keeps people motivated.

Joanna Burton
Manager, PAC & Grassroots Initiatives
Abbott

Sagebiel_Ed_LinkedIn

Edward Sagebiel
Director, Political Strategy & Grassroots Engagement
Eli Lilly and Company

Leaders Group Flash Panel: My Best and Worst PAC Ideas

Join this interactive session to hear from the Council’s PAC Leaders Group members as they share ideas that translated into success – and ones that never quite took off. This rapid-fire session will encourage both the panelists and audience to share their own experiences, whether the idea was a major change or a small tweak that had a big impact.

Featuring:

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

Shari Dexter
Director, Political Action
American Hospital Association

Annette Edmonds
PAC Compliance and Transparency Specialist

Melissa Miles
Counsel
Skadden, Arps, Slate, Meagher & Flom

Networking Reception and Resource Marketplace
5-6:30 p.m.

Signature cocktail at this event is sponsored by:


hvjt.law

Tuesday, March 5

Networking Breakfast
8 a.m.

General Session: Changing Your Mindset: Effective Fundraising Begins with You
8:30 a.m.

Many PAC practitioners don’t instinctively think of themselves as salespeople but fundraising and sales go hand in hand. In our general session hear from an expert representing a leading sales performance company who has trained thousands of sales and non-sales professionals alike in their approach to selling products or ideas, gaining their own confidence, overcoming common objections and more to boost overall effectiveness.

Outland_Adam

Adam Outland
Partner
Southwestern Consulting

Networking Break
9:30 a.m.

Breakout Workshops
9:45 a.m.

Association PAC Insight Session

Connect with your PAC peers to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas.

Association PAC topics will include: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Corporate PAC Insight Session

Connect with your PAC peers to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas.

Corporate PAC topics will include: dealing with international CEOs or reluctant senior leadership teams, connecting with a solicitable class scattered throughout the country and providing onboarding or new hire education efforts.

Networking Break
11 a.m.

Breakout Workshops
11:15 a.m.

Association Compliance Spotlight: Prior Approval

Compliance

Trade associations have dealt with prior approval requirements for decades but they continue to present major PAC growth challenges for associations. Hear from leading election law partners on securing and maintaining compliance with prior approval requirements, as well as a review of the acceptable methods for obtaining authorization and maintaining accurate records. We will also explore innovative work-around strategies for expanding a trade association’s restricted class that do not depend upon obtaining prior approval.

Toner_Michael

Michael Toner
Partner
Wiley Rein LLP.
@michaeletoner

PAC Charitable Match: Structure, Strategy and Promotion

A PAC charitable match program consistently ranks as one of the most useful incentives to encourage PAC membership. Whether you are looking to improve an existing match program or explore launching matching as a new benefit, hear from practitioners with direct experience both managing and launching a PAC match program.

Crumpler_Jane

Jane Crumpler
Director, Government Relations & PAC
Cobham Advanced Electronic Solutions

Matthew Welsh

Matthew Welsh
Senior Manager, US Government Affairs
Amgen Inc.

Changing Your Mindset Part II: Tools and Tactics

In this follow up to our morning session, learn tips and tricks you can put into use immediately to build relationships and talk about the important role of the PAC. You’ll walk away with tactics you can start applying to your fundraising efforts today.

Outland_Adam

Adam Outland
Partner
Southwestern Consulting

Breakout Workshops
12 p.m.

How-To: Be Your Own Advocate—Negotiations, Promotions and Job Offers

Professional Development

Unsure of the best approach when advocating for that long overdue raise or promotion? This session will focus on how to communicate your value and show your worth in the workplace at any level. Whether you’re pushing for a promotion or negotiating a starting salary, you’ll gain insight on how to take control of your career advancement.

aitmone_shannon

Shannon N. Aimone
Head of Political Programs
Wells Fargo & Company
@MommaAimone

????????????????????????????????????

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

Rewards and Recognition that Drive Engagement

Discovering what motivates your current donors to contribute to the PAC is essential. PAC success depends on messaging, identifying the recognition and incentive structure that motivates contributions, and creating a community others want to join. We’ll discuss how to find the benefits that fit your organization’s culture, including:

  • Creative ideas for recognition, special events, access to leadership and more
  • Structuring giving levels and finding the right mix of benefits at each level
Hider_Mica_cropped2

Mica Evans Hider
Director
American Chemistry Council
@micapolitics

Thomas_Jennifer

Jennifer Mather Thomas
Manager, Political Compliance
Johnson & Johnson
@jennyt828

Corporate Compliance Spotlight: Pay-to-Play Laws

Compliance

Many corporations face strict compliance and legal requirements around state and local pay-to-play laws that often pose unique challenges in avoiding violations and developing effective internal policies. An election law expert will provide a detailed overview of pay-to-play restrictions, including:

  • A review of specific pay-to-play laws
  • Ensuring consultants are properly vetted
  • How to set up pre-clearance and training programs to keep employees in compliance
Charles_ri

Charles Ricciardelli
Counsel, Political Law
Skadden, Arps, Slate, Meagher & Flom LLP

Boxed Lunch and Mentor Cohort Meet-Up
12:45 p.m.

Bonus Working Lunch Session: Political Update with Nathan Gonzales
1 – 1:30 p.m.

UNITED STATES - FEBRUARY 29: Nathan Gonzales of CQ Roll Call is photographed, February 29, 2016. (Photo By Meredith Dake-O'Connor/CQ Roll Call)

Nathan Gonzales
Editor & Publisher
Inside Elections
@nathanlgonzales

Inaugural Awards Gala
6:30 p.m.

Join us as we announce and honor the recipients of the 2019 Outstanding Association and Outstanding Corporate PAC Awards. The Council’s certificate program recipients will also be recognized at our inaugural Awards Gala.

Individual Award Sponsor
Association Award

fiscalnote.com    @fiscalnote

Individual Award Sponsor
Corporate Award


craftdc.com   @CRAFTdc

Awards Gala After-Party
7:30 p.m.

Let’s Party! Help us celebrate the 2019 Outstanding Association and Corporate PAC award recipients at this after-party featuring live entertainment, food and games. Come together for an evening of celebration, dancing and libations with your PAC peers.

Entertainment Sponsored By: 


aristotle.com   @AristotleNews

Photo Booth Sponsored By: 

sparkinfluence.com    @sparkinfluence

Wednesday, March 6

Networking Breakfast
8:30 a.m.

Get Noticed: Boosting Relationships and Gaining Recognition through the PAC
9 a.m.

Join our panel of political and party fundraisers for a fireside chat-style discussion on how your PAC can extend its political reach. Drawing on years of experience working with candidates and incumbent members of Congress, they’ll share their perspectives on using your PAC and political efforts strategically to stand out among the many stakeholders in Washington.

Davey_Justin

Justin Davey
President
Davey Consulting, LLC

Mathias_Stephanie_linkedin

Stephanie Mathias
Director, Cox Political Action Committee
Cox Enterprises, Inc.

reid morehouse_ashlee

Ashlee Reid Morehouse
President
Republic Strategies

Moderated By:

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
Public Affairs Council

Networking Break
10 a.m.

Breakout Workshops
10:15 a.m.

Roundtable Discussion: Raising Soft Dollars Without Hurting Hard Dollar Fundraising Efforts

Does your PAC rely on raising corporate “soft dollars” to offset its administrative expenses or fund additional political activities? If so, join this roundtable discussion to connect with peers facing the unique challenges this presents, including strategies for successful soft dollar fundraising, while avoiding any negative influence on hard dollar support.

askew_susan

Susan Askew
Executive Director, ICSC PAC
International Council of Shopping Centers

Katie Oehmen

Katie Oehmen
Manager, ACSPA-SurgeonsPAC and Grassroots
American College of Surgeons Professional Association

I’ve Been Handed the PAC Part II: Starting or Rebranding a PAC

PAC Management

In the second session of this two-part series, we’ll explore where to start when either launching a PAC or overhauling an existing PAC’s operations and activities. Our panel will address:

  • Considerations and key preparations for starting a PAC from scratch
  • Tips for creating a pilot program or dismantling a long-standing campaign
  • Strategies for messaging and launching a rebrand of the PAC
Megan Greely

Megan Greeley
Government Relations Manager
Greater Boston Chamber of Commerce
@megan_greeley

Kennedy_Desiree

Desiree Kennedy
Washington Representative
Elekta

Engaging Young Professionals in the PAC

Fundraising and Political Engagement

One of the greatest challenges currently facing PAC programs is large-scale retirements and buy-out programs causing sustained PAC donors to leave the company. This session addresses how to confront attrition in your organization’s PAC through strategies to both attract younger eligibles to the program and encourage mid-level donors to increase their contribution as they progress in their careers. Our speakers will explore big-picture strategies as well as new technologies and communications methods to engage younger stakeholders.

Fernandez_Erin_LinkedIn

Erin Fernandez
PAC Specialist, NextGen Program Manager, NADAPAC
National Automobile Dealers Association

wheeler_kara

Kara Wheeler
Political Affairs Director
MetLife

Networking Break
11:15 a.m.

Closing General Session: Outstanding PAC Award Recipient Showcase
11:30 a.m.

Join us to hear from our association and corporate recipients of the 2019 Outstanding PAC awards. These PAC practitioners implemented new strategies or conducted successful, innovative campaigns within the last year. In this closing general session you’ll hear directly from them on the strategies and tactics they implemented to achieve success.

Those who attend this final session will be entered into a grand prize drawing for 3 gift cards valued at $500, $300 and $200.
You must be present to win!

Grand Prize Drawing Sponsored By:


phone2action.com    @phone2action

Adjourn
12:30 p.m.

Thank you for attending!

Save the Date: March 1 – 4, 2020 at the Loews Miami Beach Hotel, Miami, Florida

Sunday, March 3

Pre-Conference Workshop: I’ve Been Handed the PAC. Now What?
3 p.m.

 

Many professionals find themselves one day, quite literally, being handed their organization’s PAC with little direction on where to start or turn to for help. Whether you unexpectedly inherited PAC responsibilities or are taking on a new role, get advice and learn best practices on the day-to-day operations of a PAC, staying compliant and identifying the internal and external resources that are available to help.

locke_ellen

Ellen Locke
PAC Manager
Nationwide

richardson_julia_linkedin

Julia E. Richardson
Director of Advocacy and Senior Counsel
National Association for Behavioral Healthcare
@NABHbehavioral

Monday, March 4

Breakout Workshops
10 a.m.

State Contribution Strategies—With or Without State PACs

 

Whether your issues have stalled in Congress or your industry is heavily regulated at the state level, political involvement across several states is still a necessity for many organizations. Hear how to manage compliant PAC and political giving across jurisdictions, from determining where to focus your corporate dollars, where to use your federal PAC dollars and whether to maintain or disband state-level PACs.

miles_melissa

Melissa Miles
Counsel, Political Law
Skadden, Arps, Slate, Meagher & Flom

Shawn P. Sullivan

Shawn P. Sullivan
Associate Manager, Government Relations and Policy
Celgene Corporation

Breakout Workshops
1:30 p.m.

Association Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. In this association overview, gain knowledge of the basic campaign finance rules for operating a PAC, defining and soliciting your eligible class and other topics specific to association PACs such as prior approval requirements.

Toner_Michael

Michael Toner
Partner
Wiley Rein LLP.
@michaeletoner

Corporate Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. In this corporate overview, gain knowledge of the basic campaign finance rules for operating a PAC, defining and soliciting your eligible class and other topics specific to corporate PACs.

gross_ken-new-1

Ken Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Breakout Workshops
3 p.m.

Recent Enforcements: What the FEC is Really Looking For

Compliance

Ever wonder what really concerns analysts and regulators at the Federal Election Commission? Join us for a review of recent enforcement actions and advisory opinions related to corporate and association PACs, as well as identifying issues that occur on a regular basis that illustrate what the FEC is looking for and how to put best-practices in place to avoid enforcements.

Laham_Carol

Carol A. Laham
Partner
Wiley Rein LLP

Breakout Workshop
4 p.m.

Roundtable Discussion: Independent Expenditures Strategy and Compliance

Whether your company or association actively conducts independent expenditures or you are curious about additional opportunities in this area, join this roundtable discussion to learn about and share trends, best practices and internal policies as they relate to independent expenditure campaigns.

Discussion Facilitated By:

Brandi Zehr
Partner, Election Law and Government Ethics
Wiley Rein LLP

Stacie Monroe
Senior Director
American Association of Orthopaedic Surgeons

Tuesday, March 5

Breakout Workshops
11:15 a.m.

Association Compliance Spotlight: Prior Approval

Compliance

Trade associations have dealt with prior approval requirements for decades but they continue to present major PAC growth challenges for associations. Hear from leading election law partners on securing and maintaining compliance with prior approval requirements, as well as a review of the acceptable methods for obtaining authorization and maintaining accurate records. We will also explore innovative work-around strategies for expanding a trade association’s restricted class that do not depend upon obtaining prior approval.

Toner_Michael

Michael Toner
Partner
Wiley Rein LLP.
@michaeletoner

Breakout Workshops
12 p.m.

Corporate Compliance Spotlight: Pay-to-Play Laws

Compliance

Many corporations face strict compliance and legal requirements around state and local pay-to-play laws that often pose unique challenges in avoiding violations and developing effective internal policies. An election law expert will provide a detailed overview of pay-to-play restrictions, including:

  • A review of specific pay-to-play laws
  • Ensuring consultants are properly vetted
  • How to set up pre-clearance and training programs to keep employees in compliance
Charles_ri

Charles Ricciardelli
Counsel, Political Law
Skadden, Arps, Slate, Meagher & Flom LLP

Sunday, March 3

Pre-Conference Workshop: I’ve Been Handed the PAC. Now What?
3 p.m.

 

Many professionals find themselves one day, quite literally, being handed their organization’s PAC with little direction on where to start or turn to for help. Whether you unexpectedly inherited PAC responsibilities or are taking on a new role, get advice and learn best practices on the day-to-day operations of a PAC, staying compliant and identifying the internal and external resources that are available to help.

locke_ellen

Ellen Locke
PAC Manager
Nationwide

richardson_julia_linkedin

Julia E. Richardson
Director of Advocacy and Senior Counsel
National Association for Behavioral Healthcare
@NABHbehavioral

Monday, March 4

General Session: State of Campaign Finance and the Future of PACs
8:30 a.m.

Fundraising and Political Engagement

The 2018 election cycle has seen a record number of candidates rejecting corporate and association PAC contributions and calling to limit corporate interests and participation in politics. Join us as we discuss whether this represents a symbolic gesture, party-line trend or long-term shift in campaign finance norms that could lead to future legislative action or reforms. Our panelists will explore and debate what this means for the existing campaign finance landscape and the ability of organizations to participate in the political process through their connected PACs.

Ackley_Kate_linkedin

Kate Ackley Zeller
Senior Staff Writer
CQ Roll Call
@kackleyz

hasen

Rick Hasen
Chancellor’s Professor of Law and Political Science
University of California Irvine, School of Law
@rickhasen

ROBERTS_STEVE

Steve Roberts
Partner
Holtzman Vogel Josefiak Torchinsky PLLC

Session Moderated By:

pinkham_headshot_hr

Douglas G. Pinkham
President
Public Affairs Council

Breakout Workshops
10 a.m.

State Contribution Strategies—With or Without State PACs

 

Whether your issues have stalled in Congress or your industry is heavily regulated at the state level, political involvement across several states is still a necessity for many organizations. Hear how to manage compliant PAC and political giving across jurisdictions, from determining where to focus your corporate dollars, where to use your federal PAC dollars and whether to maintain or disband state-level PACs.

miles_melissa

Melissa Miles
Counsel, Political Law
Skadden, Arps, Slate, Meagher & Flom

Shawn P. Sullivan

Shawn P. Sullivan
Associate Manager, Government Relations and Policy
Celgene Corporation

Budgeting and Disbursements for a New Election Cycle

 

Now is the time to lay the foundation for success in the 2020 election cycle. Our speakers will cover strategies for developing your contribution criteria and disbursement budget, identifying key targets and potential obstacles of various giving guidelines. Additionally, this session will explore opportunities to engage your stakeholders through various in-district check deliveries and political activities.

Knowlton_Alden

Alden Knowlton
Associate Vice President, Political Affairs
Mortgage Bankers Association
@miss_alden

trute_julie

Julie Trute
Director, Public Affairs
Liberty Mutual Insurance

Securing Senior Leadership Support of the PAC

 

The data is clear: Organizations with executive and senior level support of the PAC program experience greater growth over time. This session will examine strategies for strengthening or securing executive support of your PAC, including:

  • How to identify key executives or member leaders to serve as spokespeople for the PAC
  • Approaches to growing your PAC despite a skeptical CEO, member leader or senior staff
  • Creating a narrative that resonates and using external validators as messengers

 

frye_stephanie_linkedin

Stephanie Frye
Director, Federal Corporate & Government Relations USA
EMD Serono
@sasalvagno

Mathias_Stephanie_linkedin

Stephanie Mathias
Director, Cox Political Action Committee
Cox Enterprises, Inc.

Breakout Workshops
1:30 p.m.

PAC Communication Strategies: Creating and Developing Impactful Content

Fundraising and Political Engagement

Looking to build creative visuals for your PAC to better explain its purpose and impact? Learn how to make your slide decks, infographics or reports more engaging and fun through:

  • Content strategy that advances your PAC efforts and identifies the best methods for both educating and soliciting
  • Best practices in content creation and distribution, including what to handle in house versus working with consultants or designers
  • A spotlight on trends and strategies in videos to engage your PAC community
Heenan_Brian

Brian Heenan
PAC Coordinator
Air Line Pilots Association, International

Kilbride_KristineNEW

Kristine Kilbride
Principal
Kilbride Public Affairs
@KPA_llc

James_Danielle_linkedin

Danielle Morris James
PAC Manager
Caterpillar Inc.
@daniellemjames

Breakout Workshops
3 p.m.

Under Siege: Strategies to Combat Negative Rhetoric Surrounding PACs

It seems like everywhere we turn there is a new candidate announcing his or her pledge to reject corporate PAC contributions or a political pundit discussing the harmful influence of corporate interests in our political process. This heightened rhetoric against organizations participating through their PAC presents new challenges in educating eligibles about the role of the PAC. This workshop will explore strategies to mitigate common misconceptions about traditional PACs, including how to distinguish between connected PACs versus super PACs, increase transparency and more.

 

aitmone_shannon

Shannon N. Aimone
Head of Political Programs
Wells Fargo & Company
@MommaAimone

Stacks, Brandy

Brandy Stacks
Director, Public Advocacy and Engagement
CVS Health
@palmettoindc

Moderated by:

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council

Breakout Workshop
4 p.m.

Roundtable Discussion: Independent Expenditures Strategy and Compliance

Whether your company or association actively conducts independent expenditures or you are curious about additional opportunities in this area, join this roundtable discussion to learn about and share trends, best practices and internal policies as they relate to independent expenditure campaigns.

Discussion Facilitated By:

Brandi Zehr
Partner, Election Law and Government Ethics
Wiley Rein LLP

Stacie Monroe
Senior Director
American Association of Orthopaedic Surgeons

Successful PAC Peer-to-Peer Programs

Finding champions to promote your PAC to their peers is one of the most effective tools for educating and recruiting eligibles but it doesn’t happen overnight. Join our panelists as they share strategies to identify and train PAC ambassadors, tactics for keeping volunteers motivated and engaged, and a recognition structure that fosters involvement and keeps people motivated.

Joanna Burton
Manager, PAC & Grassroots Initiatives
Abbott

Sagebiel_Ed_LinkedIn

Edward Sagebiel
Director, Political Strategy & Grassroots Engagement
Eli Lilly and Company

Leaders Group Flash Panel: My Best and Worst PAC Ideas

Join this interactive session to hear from the Council’s PAC Leaders Group members as they share ideas that translated into success – and ones that never quite took off. This rapid-fire session will encourage both the panelists and audience to share their own experiences, whether the idea was a major change or a small tweak that had a big impact.

Featuring:

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

Shari Dexter
Director, Political Action
American Hospital Association

Annette Edmonds
PAC Compliance and Transparency Specialist

Melissa Miles
Counsel
Skadden, Arps, Slate, Meagher & Flom

Tuesday, March 5

General Session: Changing Your Mindset: Effective Fundraising Begins with You
8:30 a.m.

Many PAC practitioners don’t instinctively think of themselves as salespeople but fundraising and sales go hand in hand. In our general session hear from an expert representing a leading sales performance company who has trained thousands of sales and non-sales professionals alike in their approach to selling products or ideas, gaining their own confidence, overcoming common objections and more to boost overall effectiveness.

Outland_Adam

Adam Outland
Partner
Southwestern Consulting

Breakout Workshops
9:45 a.m.

Association PAC Insight Session

Connect with your PAC peers to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas.

Association PAC topics will include: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Corporate PAC Insight Session

Connect with your PAC peers to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas.

Corporate PAC topics will include: dealing with international CEOs or reluctant senior leadership teams, connecting with a solicitable class scattered throughout the country and providing onboarding or new hire education efforts.

Networking Break
11 a.m.

Breakout Workshops
11:15 a.m.

PAC Charitable Match: Structure, Strategy and Promotion

A PAC charitable match program consistently ranks as one of the most useful incentives to encourage PAC membership. Whether you are looking to improve an existing match program or explore launching matching as a new benefit, hear from practitioners with direct experience both managing and launching a PAC match program.

Crumpler_Jane

Jane Crumpler
Director, Government Relations & PAC
Cobham Advanced Electronic Solutions

Matthew Welsh

Matthew Welsh
Senior Manager, US Government Affairs
Amgen Inc.

Changing Your Mindset Part II: Tools and Tactics

In this follow up to our morning session, learn tips and tricks you can put into use immediately to build relationships and talk about the important role of the PAC. You’ll walk away with tactics you can start applying to your fundraising efforts today.

Outland_Adam

Adam Outland
Partner
Southwestern Consulting

Breakout Workshops
12 p.m.

Rewards and Recognition that Drive Engagement

Discovering what motivates your current donors to contribute to the PAC is essential. PAC success depends on messaging, identifying the recognition and incentive structure that motivates contributions, and creating a community others want to join. We’ll discuss how to find the benefits that fit your organization’s culture, including:

  • Creative ideas for recognition, special events, access to leadership and more
  • Structuring giving levels and finding the right mix of benefits at each level
Hider_Mica_cropped2

Mica Evans Hider
Director
American Chemistry Council
@micapolitics

Thomas_Jennifer

Jennifer Mather Thomas
Manager, Political Compliance
Johnson & Johnson
@jennyt828

Wednesday, March 6

Get Noticed: Boosting Relationships and Gaining Recognition through the PAC
9 a.m.

Join our panel of political and party fundraisers for a fireside chat-style discussion on how your PAC can extend its political reach. Drawing on years of experience working with candidates and incumbent members of Congress, they’ll share their perspectives on using your PAC and political efforts strategically to stand out among the many stakeholders in Washington.

Davey_Justin

Justin Davey
President
Davey Consulting, LLC

Mathias_Stephanie_linkedin

Stephanie Mathias
Director, Cox Political Action Committee
Cox Enterprises, Inc.

reid morehouse_ashlee

Ashlee Reid Morehouse
President
Republic Strategies

Moderated By:

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
Public Affairs Council

Breakout Workshops
10:15 a.m.

Roundtable Discussion: Raising Soft Dollars Without Hurting Hard Dollar Fundraising Efforts

Does your PAC rely on raising corporate “soft dollars” to offset its administrative expenses or fund additional political activities? If so, join this roundtable discussion to connect with peers facing the unique challenges this presents, including strategies for successful soft dollar fundraising, while avoiding any negative influence on hard dollar support.

askew_susan

Susan Askew
Executive Director, ICSC PAC
International Council of Shopping Centers

Katie Oehmen

Katie Oehmen
Manager, ACSPA-SurgeonsPAC and Grassroots
American College of Surgeons Professional Association

Engaging Young Professionals in the PAC

Fundraising and Political Engagement

One of the greatest challenges currently facing PAC programs is large-scale retirements and buy-out programs causing sustained PAC donors to leave the company. This session addresses how to confront attrition in your organization’s PAC through strategies to both attract younger eligibles to the program and encourage mid-level donors to increase their contribution as they progress in their careers. Our speakers will explore big-picture strategies as well as new technologies and communications methods to engage younger stakeholders.

Fernandez_Erin_LinkedIn

Erin Fernandez
PAC Specialist, NextGen Program Manager, NADAPAC
National Automobile Dealers Association

wheeler_kara

Kara Wheeler
Political Affairs Director
MetLife

Closing General Session: Outstanding PAC Award Recipient Showcase
11:30 a.m.

Join us to hear from our association and corporate recipients of the 2019 Outstanding PAC awards. These PAC practitioners implemented new strategies or conducted successful, innovative campaigns within the last year. In this closing general session you’ll hear directly from them on the strategies and tactics they implemented to achieve success.

Sunday, March 3

Pre-Conference Workshop: I’ve Been Handed the PAC. Now What?
3 p.m.

 

Many professionals find themselves one day, quite literally, being handed their organization’s PAC with little direction on where to start or turn to for help. Whether you unexpectedly inherited PAC responsibilities or are taking on a new role, get advice and learn best practices on the day-to-day operations of a PAC, staying compliant and identifying the internal and external resources that are available to help.

locke_ellen

Ellen Locke
PAC Manager
Nationwide

richardson_julia_linkedin

Julia E. Richardson
Director of Advocacy and Senior Counsel
National Association for Behavioral Healthcare
@NABHbehavioral

Pre-Conference Workshop: How to: Perfect Your Public Speaking and Presentation Skills
4 p.m.

 

PAC practitioners are often called to speak to internal committees, corporate or association leadership and others with little advance notice. This workshop will help you develop the skills to become more confident, persuasive and successful in commanding a room.

clapp_christine_cropped

Christine Clapp
President
Spoken with Authority
@christineclapp

Monday, March 4

Breakout Workshops
10 a.m.

Organizational Change and the PAC: Navigating Mergers, Acquisitions and More

PAC Management

An increasing number of organizations are dealing with mergers, acquisitions and early-retirement packages. These changes often leave morale low and create distrust among employees, making fundraising and recruitment activities more challenging. Our speakers will discuss how to manage PAC activities through these changes, including:

  • Best practices in your PAC approach, messaging and strategy during organizational transition
  • Related legal and compliance concerns when merging or disbanding PACs
Adams_Mayealie_linkedin

Mayealie Adams
Senior Manager, Compliance, Political & Government Affairs
Philips North America

sander_erica

Erica Sander
PAC Manager, Federal and State Government Relations
Trinity Industries

sewell_Bridget

Bridget Sewell
Senior Director
American Property Casualty Insurance Association

Breakout Workshops
11:15 a.m.

Budgeting and Disbursements for a New Election Cycle

 

Now is the time to lay the foundation for success in the 2020 election cycle. Our speakers will cover strategies for developing your contribution criteria and disbursement budget, identifying key targets and potential obstacles of various giving guidelines. Additionally, this session will explore opportunities to engage your stakeholders through various in-district check deliveries and political activities.

Knowlton_Alden

Alden Knowlton
Associate Vice President, Political Affairs
Mortgage Bankers Association
@miss_alden

trute_julie

Julie Trute
Director, Public Affairs
Liberty Mutual Insurance

Securing Senior Leadership Support of the PAC

 

The data is clear: Organizations with executive and senior level support of the PAC program experience greater growth over time. This session will examine strategies for strengthening or securing executive support of your PAC, including:

  • How to identify key executives or member leaders to serve as spokespeople for the PAC
  • Approaches to growing your PAC despite a skeptical CEO, member leader or senior staff
  • Creating a narrative that resonates and using external validators as messengers

 

frye_stephanie_linkedin

Stephanie Frye
Director, Federal Corporate & Government Relations USA
EMD Serono
@sasalvagno

Mathias_Stephanie_linkedin

Stephanie Mathias
Director, Cox Political Action Committee
Cox Enterprises, Inc.

Think like a Marketer

 

In today’s hyper-connected world, even the most recognizable brands are being forced to think differently with their marketing strategies in order to grab attention and reach new audiences. PAC practitioners are also looking to break through the news, grab attention and market PACs to potential supporters. Join us for this insight session where you will hear tips from an expert marketer on new ideas for your PAC campaigns.

Adams_Amie_linkedin

Amie Adams
President
Dunn Associates
@mammaloves

jami_rebecca

Rebecca Jami
Chief Operating Officer
ACCESS Marketing Services

Breakout Workshops
1:30 p.m.

Association Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. In this association overview, gain knowledge of the basic campaign finance rules for operating a PAC, defining and soliciting your eligible class and other topics specific to association PACs such as prior approval requirements.

Corporate Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. In this corporate overview, gain knowledge of the basic campaign finance rules for operating a PAC, defining and soliciting your eligible class and other topics specific to corporate PACs.

gross_ken-new-1

Ken Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Breakout Workshops
3 p.m.

Under Siege: Strategies to Combat Negative Rhetoric Surrounding PACs

It seems like everywhere we turn there is a new candidate announcing his or her pledge to reject corporate PAC contributions or a political pundit discussing the harmful influence of corporate interests in our political process. This heightened rhetoric against organizations participating through their PAC presents new challenges in educating eligibles about the role of the PAC. This workshop will explore strategies to mitigate common misconceptions about traditional PACs, including how to distinguish between connected PACs versus super PACs, increase transparency and more.

 

aitmone_shannon

Shannon N. Aimone
Head of Political Programs
Wells Fargo & Company
@MommaAimone

Stacks, Brandy

Brandy Stacks
Director, Public Advocacy and Engagement
CVS Health
@palmettoindc

Moderated by:

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council

Networking Break
3:50 p.m.

Breakout Workshop
4 p.m.

Successful PAC Peer-to-Peer Programs

Finding champions to promote your PAC to their peers is one of the most effective tools for educating and recruiting eligibles but it doesn’t happen overnight. Join our panelists as they share strategies to identify and train PAC ambassadors, tactics for keeping volunteers motivated and engaged, and a recognition structure that fosters involvement and keeps people motivated.

Joanna Burton
Manager, PAC & Grassroots Initiatives
Abbott

Sagebiel_Ed_LinkedIn

Edward Sagebiel
Director, Political Strategy & Grassroots Engagement
Eli Lilly and Company

Leaders Group Flash Panel: My Best and Worst PAC Ideas

Join this interactive session to hear from the Council’s PAC Leaders Group members as they share ideas that translated into success – and ones that never quite took off. This rapid-fire session will encourage both the panelists and audience to share their own experiences, whether the idea was a major change or a small tweak that had a big impact.

Featuring:

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation

Shari Dexter
Director, Political Action
American Hospital Association

Annette Edmonds
PAC Compliance and Transparency Specialist

Melissa Miles
Counsel
Skadden, Arps, Slate, Meagher & Flom

Tuesday, March 5

Breakout Workshops
9:45 a.m.

Association PAC Insight Session

Connect with your PAC peers to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas.

Association PAC topics will include: prior approval challenges, onboarding new members, working with state associations and strategies for soliciting member companies.

Corporate PAC Insight Session

Connect with your PAC peers to address common struggles, and share best practices while engaging in a rapid-fire exchange of ideas.

Corporate PAC topics will include: dealing with international CEOs or reluctant senior leadership teams, connecting with a solicitable class scattered throughout the country and providing onboarding or new hire education efforts.

Breakout Workshops
11:15 a.m.

PAC Charitable Match: Structure, Strategy and Promotion

A PAC charitable match program consistently ranks as one of the most useful incentives to encourage PAC membership. Whether you are looking to improve an existing match program or explore launching matching as a new benefit, hear from practitioners with direct experience both managing and launching a PAC match program.

Crumpler_Jane

Jane Crumpler
Director, Government Relations & PAC
Cobham Advanced Electronic Solutions

Matthew Welsh

Matthew Welsh
Senior Manager, US Government Affairs
Amgen Inc.

Breakout Workshops
12 p.m.

Rewards and Recognition that Drive Engagement

Discovering what motivates your current donors to contribute to the PAC is essential. PAC success depends on messaging, identifying the recognition and incentive structure that motivates contributions, and creating a community others want to join. We’ll discuss how to find the benefits that fit your organization’s culture, including:

  • Creative ideas for recognition, special events, access to leadership and more
  • Structuring giving levels and finding the right mix of benefits at each level
Hider_Mica_cropped2

Mica Evans Hider
Director
American Chemistry Council
@micapolitics

Thomas_Jennifer

Jennifer Mather Thomas
Manager, Political Compliance
Johnson & Johnson
@jennyt828

Wednesday, March 6

Get Noticed: Boosting Relationships and Gaining Recognition through the PAC
9 a.m.

Join our panel of political and party fundraisers for a fireside chat-style discussion on how your PAC can extend its political reach. Drawing on years of experience working with candidates and incumbent members of Congress, they’ll share their perspectives on using your PAC and political efforts strategically to stand out among the many stakeholders in Washington.

Davey_Justin

Justin Davey
President
Davey Consulting, LLC

Mathias_Stephanie_linkedin

Stephanie Mathias
Director, Cox Political Action Committee
Cox Enterprises, Inc.

reid morehouse_ashlee

Ashlee Reid Morehouse
President
Republic Strategies

Moderated By;

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
Public Affairs Council

Breakout Workshops
10:15 a.m.

Roundtable Discussion: Raising Soft Dollars Without Hurting Hard Dollar Fundraising Efforts

Does your PAC rely on raising corporate “soft dollars” to offset its administrative expenses or fund additional political activities? If so, join this roundtable discussion to connect with peers facing the unique challenges this presents, including strategies for successful soft dollar fundraising, while avoiding any negative influence on hard dollar support.

askew_susan

Susan Askew
Executive Director, ICSC PAC
International Council of Shopping Centers

Katie Oehmen

Katie Oehmen
Manager, ACSPA-SurgeonsPAC and Grassroots
American College of Surgeons Professional Association

I’ve Been Handed the PAC Part II: Starting or Rebranding a PAC

PAC Management

In the second session of this two-part series, we’ll explore where to start when either launching a PAC or overhauling an existing PAC’s operations and activities. Our panel will address:

  • Considerations and key preparations for starting a PAC from scratch
  • Tips for creating a pilot program or dismantling a long-standing campaign
  • Strategies for messaging and launching a rebrand of the PAC
Megan Greely

Megan Greeley
Government Relations Manager
Greater Boston Chamber of Commerce
@megan_greeley

Kennedy_Desiree

Desiree Kennedy
Washington Representative
Elekta

Closing General Session: Outstanding PAC Award Recipient Showcase
11:30 a.m.

Join us to hear from our association and corporate recipients of the 2019 Outstanding PAC awards. These PAC practitioners implemented new strategies or conducted successful, innovative campaigns within the last year. In this closing general session you’ll hear directly from them on the strategies and tactics they implemented to achieve success.

Sunday, March 3

Pre-Conference Workshop: How to: Perfect Your Public Speaking and Presentation Skills
4 p.m.

 

PAC practitioners are often called to speak to internal committees, corporate or association leadership and others with little advance notice. This workshop will help you develop the skills to become more confident, persuasive and successful in commanding a room.

clapp_christine_cropped

Christine Clapp
President
Spoken with Authority
@christineclapp

Monday, March 4

Breakout Workshops
10 a.m.

How to: Manage Up or Down

Professional Development

We all know that a great boss or a strong internal team can make all the difference when it comes to personal growth, happiness and fulfillment in the workplace. Too often we find ourselves working with challenging personalities or becoming a manager with little preparation. This session will dive into best practices, tools and tips for your own personal growth in current or future roles, including:

  • Establishing yourself as a leader while managing a challenging boss or colleague
  • Enhancing your own management skills, including motivating direct reports to succeed
  • Handling difficult personalities or situations
askew_susan

Susan Askew
Executive Director, ICSC PAC
International Council of Shopping Centers

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC and Advocacy Practice
Public Affairs Council

Breakout Workshops
11:15 a.m.

Think like a Marketer

 

In today’s hyper-connected world, even the most recognizable brands are being forced to think differently with their marketing strategies in order to grab attention and reach new audiences. PAC practitioners are also looking to break through the news, grab attention and market PACs to potential supporters. Join us for this insight session where you will hear tips from an expert marketer on new ideas for your PAC campaigns.

Adams_Amie_linkedin

Amie Adams
President
Dunn Associates
@mammaloves

jami_rebecca

Rebecca Jami
Chief Operating Officer
ACCESS Marketing Services

Breakout Workshops
3 p.m.

How-To: Effective Project Management

Professional Development

Successfully running a PAC requires mastering project management, juggling multiple responsibilities and collaborating with stakeholders to keep tasks moving forward. In this how-to session, hear from an expert in project management for best practices, strategies and tactics PAC practitioners can adopt to promote collaboration, as well as increase cross-department buy-in and efficiency on long-term projects.

Cook_Stacey

Stacy Cook
Principal
Perception Learning
@intrepidtrainer

Tuesday, March 5

General Session: Changing Your Mindset: Effective Fundraising Begins with You
8:30 a.m.

Many PAC practitioners don’t instinctively think of themselves as salespeople but fundraising and sales go hand in hand. In our general session hear from an expert representing a leading sales performance company who has trained thousands of sales and non-sales professionals alike in their approach to selling products or ideas, gaining their own confidence, overcoming common objections and more to boost overall effectiveness.

Outland_Adam

Adam Outland
Partner
Southwestern Consulting

Networking Break
11 a.m.

Breakout Workshops
11:15 a.m.

Changing Your Mindset Part II: Tools and Tactics

In this follow up to our morning session, learn tips and tricks you can put into use immediately to build relationships and talk about the important role of the PAC. You’ll walk away with tactics you can start applying to your fundraising efforts today.

Outland_Adam

Adam Outland
Partner
Southwestern Consulting

Breakout Workshops
12 p.m.

How-To: Be Your Own Advocate—Negotiations, Promotions and Job Offers

Professional Development

Unsure of the best approach when advocating for that long overdue raise or promotion? This session will focus on how to communicate your value and show your worth in the workplace at any level. Whether you’re pushing for a promotion or negotiating a starting salary, you’ll gain insight on how to take control of your career advancement.

aitmone_shannon

Shannon N. Aimone
Head of Political Programs
Wells Fargo & Company
@MommaAimone

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Jennifer Brooks
PAC Manager
Northrop Grumman Corporation