The Advocacy Conference – Agenda

Tracks to guide your learning

Grassroots

Strategies for building relationships between your key advocates and decision-makers

Communications

Develop compelling narratives and policy messages that influence your audience

Lobbying

Build, manage, and implement successful lobbying campaigns from the ground up

Sort the Agenda / Click on a tab

Thank You To Our Brand Sponsors


Platinum

Gadget Charging Station

beekeepergroup.com   @BeekeeperGroup

Hotel Key Cards

quorum.us    @QuorumAnalytics


Premier


Champion

Marketing


njimedia.com    @NJIMedia

Monday, January 28

Optional Volunteer Project
11 a.m. - 2 p.m.

For attendees who can arrive early and donate their time, please join us in an effort to give back to the Key West community. The Council will be partnering with local charitable organizations to provide multiple avenues for our attendees to give back to this wonderful community that has graciously hosted us for many years. Please check back here soon for more details.

Early Workshop: Building or Revitalizing Your Advocacy Program
3 p.m.

Grassroots

Whether your organization is building a grassroots program from scratch or revamping your current one, this session will help you determine your advocacy goals and how to build a solid program to meet them. You will hear from two advocacy experts who will discuss how successful grassroots programs identify their priorities, establish KPIs and launch new programs. Attendees will walk away with a blueprint for a new strategic grassroots plan.

cooper_jessica

Jessica Cooper
Grassroots Director
NFIB
@SmallTownCoops   @NFIB

Elting_Jessica_Strieter

Jessica Strieter Elting
Director, Political Affairs and Federal Relations
AFLAC

New Data Release: Understanding the New Advocate Profile
4 p.m.

Grassroots

The Council’s polling partner will unveil new data that answers a critical question:  What motivates advocates to become involved with a cause?

We will also answer:

  • How can your organization identify its best potential pool of engaged advocates?
  • What policy or social issues are most likely to spur action?
  • How can your organization become more appealing to engaged citizens?
Emmatty_Amy_cropped

Amy Emmatty
Managing Director
YouGov DC

Persson_Roy_cropped

Roy Persson
Vice President of Research
YouGov DC

Mentor/Mentee Meet-Up
4:50 p.m.

If you signed up to have a mentor, join us early to meet them and fellow mentees. Start your networking early and get key tips on how to leverage the week.

Welcome Networking Reception
5 p.m. - 7 p.m.


IceBreaker Game to be played at this event sponsored by: 

today.yougov.com   @YouGovUS

Tuesday, January 29

Registration and Networking Breakfast
8 a.m.

Grassroots Keynote: Using Grassroots to Break New Ground
8:30 a.m.

Grassroots

Companies, associations and advocacy organizations are facing increasing pressure to engage on social, political and other non-traditional policy issues. Employees, customers or members are pushing for change and these organizations have stepped up to the challenge and made an impact. Join us to hear how these leaders decide when to engage, what resources to leverage and which tactics to use when entering any political or social controversy.

Keppel_Stephen

Stephen P. Keppel
Vice President, Social Impact
Univision
@stephenkeppel

SINGER_MEREDITH

Meredith Singer
Government and Regulatory Affairs Executive
IBM Corp.
@MeredithSinger2

Moderated by:

Bender_Chris_NEW

Chris Bender
Vice President
Public Affairs Council
@PACouncil  @cseanbender

Networking Break
9:45 a.m.

Breakout sessions
10 a.m.

Crafting Next Level Advocacy Events

Grassroots

Are your advocates tired of hosting the same fly-in year after year? It’s time to bring your advocacy day, in-district event or policy summit to the next level. Attendees will learn how organizations are crafting fresh and exciting signature advocacy events to reach new supporters, influence key stakeholders and build their reputation.

Eideberg_Kip

Kip Eideberg
Vice President, Government & Industry Relations
Association of Equipment Manufacturers

Annemarie_pender

Annemarie Pender
Director, Communications
Association of Global Automakers, Inc.

Moderated By: 

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty  @PACouncil

Advanced Social Media Strategies for Advocacy

Communications

According to a recent Pew Study, two-thirds of Americans report that they get at least some of their news on social media. Misleading information can spread like wildfire on social. Is your organization prepared? This session will help communications professionals craft both paid and organic social media strategies. Attendees will leave with five key tactics for engaging their targeted audience on social media platforms.

Mehta_Reshma

Reshma Mehta
Social Media Director, Advocacy
AARP
@aarpadvocates   @reshmadc

steele_rebecca

Rebecca Steele
Digital Advocacy Strategist &
Associate Director, Government Affairs
Toyota Motor North America
@beccalsteele

Moderated By:

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Engaging Third Parties and Building Winning Coalitions

Lobbying

Winning policy fights at the federal and state level is becoming increasingly difficult. That’s why having strong partners is more important than ever. Working with coalitions or outside allies can amplify your influence but ensuring everyone is on the same page is a challenge. Learn from expert coalition builders who will provide strategies for aligning your coalition around an issue, tactics for keeping your partners on track and tips for avoiding common pitfalls.

eyer_joseph

Joseph Eyer
AVP, Public Affairs
AT&T

spain_ken

Ken Spain
Partner
CGCN Group

Networking Break
11 a.m.

Breakout sessions
11:15 a.m.

Beyond Data Collection: Building Advocate Personas and Optimizing for Success

Grassroots

Collecting and building your data universe is just the first step and it’s usually the easiest. Join us to learn how to take your organization’s data game to the next level. Whether you need to make important decisions, understand what motivates your advocates or improve your targeted messages, data should inform all of these actions.

Krueger_Chris_cropped

Christopher Krueger
Manager, Coalition Management & Grassroots Programs
Nuclear Energy Institute
@chrisjkrueger

Meli_Amy

Amy Meli
Vice President, Grassroots Consulting
Aristotle International

Digital Toolbox 2.0: Social Listening and Influencer Mapping

Communications

Key influencers play a big role in how your issues and organization are perceived. This group may include journalists, bloggers, patients, customers and even concerned citizens. Find out how to use social listening and other tools to keep track of the important conversations online, monitor the key voices on your issues and identify issues before they become a crises.

Hansen_Joe

Joe Hansen
Director, Online Communications
Biotechnology Innovation Organization
@IAmBiotech  @infodude 

Wright_Matthew2

Matthew Wright
Advocacy and Outreach Director
Children’s Hospital Association
@Wright4Advocacy

Lobbying Strategies for the 116th Congress

Lobbying

The 116th Congress is set to have a historic amount of first-time members. Building relationships with new legislators, understanding the committee leadership landscape and crafting different legislative priorities will be essential. Hear from an expert lobbyist who will help attendees build their lobbying plan for the next two years.

Mehlman_Bruce_cropped

Bruce Mehlman
Founding Partner
Mehlman Castagnetti Rosen & Thomas
@bpmehlman

Lunch
12:15 p.m.

Resource Marketplace Opens
1 p.m.

Talk with top consultants, vendors and software providers for the advocacy industry. Learn what’s new and how your organization can leverage the resources and tools they provide.

Skill Building Sessions
1:30 p.m.

Train the Trainer: How to Run an Effective Advocate Training Program

Grassroots

Fundamental to any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation and impact. During this session, we will train you to train your team. Attendees will leave equipped with the tools to lead higher level and advanced advocate trainings.

Nguyen_Thao

Thao Nguyen
Managing Director, Advocacy
Feeding America

Writing Persuasively: Op-Eds, and Action Alerts

Communications

While public affairs professionals are constantly writing, they are rarely trained as professional writers. This session will delve into several of the most powerful persuasive tools and quickly provide attendees with 10 steps for persuading your audience using key platforms. In addition, attendees will walk away with writing exercises that they can use to hone their skills.

ryan_sam_linkedin

Sam Ryan
CEO
Keybridge Communications
@kbc

White_David

David White
Chief Operating Officer
Keybridge Communications
@kbc

Lean and Nimble: Using Agile Management for Public Affairs

  

Want to learn how technology start-ups can be so nimble and develop innovative products with such small teams? The answer might be Agile management. Agile management principles are used largely by technology companies but public affairs teams are using them to become more integrated, quick and effective. Join us to learn the basics of Agile and how it can be applied to your public affairs work.

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Courtney Geduldig

Courtney Geduldig
Executive Vice President, Public Affairs
S&P Global Inc.

Networking Break
2 p.m.

Communications Keynote Session: Measuring and Improving Your Reputation in the Age of Distrust
2:10 p.m.

Communications

Organizations often struggle to establish themselves as credible actors, especially when it comes to public policy discussions. In addition, it’s often difficult to measure the effectiveness of reputational changes. Hear from a panel of communication leaders on how organizations can protect their reputation, establish their credibility and engage with media in the age of distrust.

clymer_christian

Christian Clymer
Vice President, Public Affairs
Pharmaceutical Research and Manufacturers of America

Maggie Fitzpatrick

Maggie FitzPatrick
Senior Vice President, Corporate Affairs, Philanthropy and Customer Engagement
Exelon Corporation

Moderated By:

pinkham_headshot_hr

Doug Pinkham
President
Public Affairs Council
@PACouncil

Networking Break
3:10 p.m.

Breakout Sessions
3:25 p.m.

Speed Brainstorming Roundtables: Advocacy Challenges and Opportunities

  

Get ready for some quick problem-solving! You’ll connect with other professionals on multiple topics where you’ll identify common challenges and brainstorm solutions. Each roundtable will be led by an advocacy professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Roundtables topics include:

Building a Diverse Advocacy Program

Fox_ Jennifer

 Led by:
Jennifer Fox
Political Affairs Manager
AALU

Managing Boards and Volunteer Leaders

Wesolowski_Hannah_new

 Led by:
Hannah Wesolowski
Director, Advocacy
National Alliance on Mental Illness
@HannahWes  @NAMIAdvocacy

Developing Communications Metrics that Measure Impact

pyatt_erica

 Led by:
Erica Pyatt
Senior Account Executive, Advocacy & Government
LinkedIn
@ericapyatt

Reaching Across the Aisle and Creating a Respectful Dialogue

Whitworth_Sherry_linkedin

Led by:
Sherry Whitworth
Managing Director
FiscalNote
@votervoice  @sswhitworth

Engaging Global Employees or Advocates

Effective Healthcare Advocacy

ShopeManzi_Amy_cropped

Led by:
Amy Shope Manzi
Director, Grassroots Advocacy
American Heart Association
@shopemanzi

Advocacy and Lobbying Compliance

Are all of your advocacy activities compliant? Join political law expert Ken Gross as he discusses the rules surrounding site visits and in-district constituent events, as well as gift limits for federal and state officials. He’ll also cover what grassroots efforts, online advocacy activities and state level advocacy campaigns trigger lobbying rules.

gross_ken-new-1

Ken Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Networking Break
4:15 p.m.

Breakout Sessions
4:30 p.m.

Building the Ground Game: Managing State Level and In-District Campaigns

In-district advocacy shouldn’t be limited to just a site visit during August recess. Face-to-face interactions and sophisticated field operation can break through the noise in Washington or in state capitols. Learn ways to show your legislators the value your employees, members or industry brings the community through site tours, office visits and new in-district tactics. Learn how to manage logistics, make your events memorable and use them as a jumping-off point for future engagement.

Lotspike_adam

Adam Lotspike
Associate Director, Public Affairs
BD

Jayni Rasmussen

Jayni Rasmussen
Advocacy and Outreach Manager
National Recreation & Park Association
@jayniraz

Moderated By:

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty  @PACouncil

Using Immersive Content for Storytelling

Augmented reality, virtual reality, immersive technology at events – at first they were a concept, but today, organizations are using these technologies to better tell their story. Learn how organizations can develop a powerful story using new technology without breaking the budget.

panetta_mike

Mike Panetta
Partner
Beekeeper Group
@MikePanetta

Polk_Andy_linkedin

Andy Polk
Senior Vice President
Footwear Distributors and Retailers Of America

Bringing Your Communications, Government Relations and Advocacy Teams Together

  

Bridging the gap or breaking down internal silos can often be difficult, but to be successful in today’s environment it’s a must. Deciding who leads on what issue or who needs to approve content can often speed up or slow down an entire operation. Join us to learn how to integrate your public affairs function, communicate effectively with your colleagues and use project management tools to stay on track.

Prather_Kristen_cropped

Kristen Prather
State Director, Grassroots and Programs
Credit Union National Association, Inc.
@KPGoesPolitical

Julia Woislaw

Julia Woislaw
Manager, Advocacy Communications
Association of International Certified Public Accountants

Networking Reception & Resource Marketplace
5:30 p.m. - 7 p.m.

Signature cocktail at this event provided by:


implan.com   @ImplanGroup

Wednesday, January 30

Networking Breakfast
8:30 a.m.

Keynote Session: Innovations in Public Affairs: 2019 Award Winners
9 a.m.

    

Hear from the trendsetters and cutting-edge programs that are changing the way we conduct advocacy. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will focus on exploring the tactics, tools and strategies from our winners to learn how your organization can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Networking Break
10:20 a.m.

One-on-One Media Consultation
10:20 a.m.- 12:50 p.m.

Our media relations experts will be available to provide you with personalized media training to help you brush up on your communications skills. Sign up for a 15-minute slot at the registration desk.

pierce_william_fl

William Pierce
Senior Director
APCO Worldwide
@apcoworldwide

Skill Building Sessions
10:35 a.m.

Communicating with Creative Professionals and Outside Consultants

Do you feel like your consultant partners and you are talking past each other? This session will address how you can communicate your vision, establish project guidelines, provide constructive feedback and build a long lasting relationship with your colleagues or outside partners.

Amanda Darman-Allen

Amanda Darman-Allen
Managing Director, DC
Blue State Digital

Demchuk_CaitlinNEW

Caitlin Demchuk
NEMPAC and ACEP Grassroots Advocacy Manager
American College of Emergency Physicians
@caitlindemchuk

Creating Low Cost Advocacy and Public Affairs Videos

Video has become a dominate force in social media and online content. The power of video alone is shaping many advocacy campaigns. But for many organizations, creating compelling videos for advocacy or public policy can be a struggle. Our communications expert will provide a hands-on and example-filled session where you’ll learn how to incorporate video into your advocacy strategy without getting lost in production, technology or budget parameters.

Imperiale_Nathan_cropped

Nathan Imperiale
CEO
NJI Media, LLC
@imperiale

Presenting and Demonstrating Government Relations Success to Your Leadership

Lobbying

Measuring, communicating and presenting government relations success to leadership can be a tremendous challenge. Learn how to speak the language, demonstrate your ROI and tell a powerful story. This session is designed to give you the tools to make your case in front of your executives and leadership.

Eastman_Renee

Renee Eastman
Senior Director, Federal Affairs
Salt River Project

Grover, Angela NEW

Angela Grover
Vice President, Government Relations and Public Policy
AMITA Health
@itsagrover

Networking Break
11:10 a.m.

Quick Data Dive: Understanding How Congressional Offices Manage Constituent Contact
11:20 a.m.

Grassroots

Ever wonder what happens to all those emails or phone calls on Capitol Hill? We will unveil new data on how congressional offices manage inbound communications and what this means for your grassroots advocacy efforts.

Mascott_Jeff_cropped

Jeff Mascott
Chief Executive Officer
Adfero

Professional Development Keynote: Becoming an Expert Negotiator
11:40 a.m.

Strong negotiating skills can help you in your next meeting with a policymaker, regulator, coalition partner or even your boss. Hear from a negotiation expert who will give you the top tools and tactics for any negotiation.

Wilkinson_Robert

Robert Wilkinson
Lecturer in Public Policy and Leadership
Faculty at Harvard University

About Robert

Robert Wilkinson, a world-renowned negotiation specialist, serves on the faculty at the Kennedy School of Government at Harvard University, will teach attendees how to effectively negotiate with third-parties, legislators and potential allies.

Boxed Lunch and Mentor Meetup
12:45 p.m.

Lobbying Keynote Session: Lessons from the Startup Industry's Public Affairs Campaigns
1 p.m. - 2 p.m.

Lobbying

Described as “Silicon Valley’s political savior” (Fast Company) and “Uber’s political genius” (Vanity Fair), Bradley Tusk is a battled-hardened and –wise public affairs professional. Having helped launch the public affairs operations at dozens of startups – including Uber, Bird, FanDuel, Lemonade, and Eaze – Bradley will share his insider experience and insight into how the role of the lobbyist in technology-driven world is changing.

Tusk_Bradley_cropped2

Bradley Tusk
CEO, Tusk Ventures
Former Campaign Manager for Mayor Michael Bloomberg
Former Deputy Governor of Illinois

Sunset and Palms Reception
5:30 p.m. - 7 p.m.

Thursday, January 31

Breakfast Brainstorming: Strategies for Increasing Engagement
9 a.m.

    

Our 2018 attendees cited a lack of advocate engagement as their most pressing challenge. Whether you’re tasked with lobbying, communications, PAC or grassroots, increasing engagement is a common challenge, so join your peers in a productive dialogue and brainstorming.

Networking Break
10:00 a.m.

Breakout sessions
10:15 a.m.

GOTV and Voter Registration Campaigns

Grassroots

In the 2018 election, numerous companies, associations and advocacy groups pushed out large voter registration drives and Get Out the Vote (GOTV) efforts. What can we expect for 2020? Hear case studies from organizations that successfully mobilized voters and increased civic engagement with their customers, members or employees.

Miller_Brian

Brian Miller
Executive Director
National Voter Registration Day

vogel_laura

Laura Vogel
Senior Advisor Political Affairs
National Rural Electric Cooperative Association
@coopsvote

Using Social for Media Relations

Communications

Social media gives anyone a chance to engage with local and national media. How should organizations use this platform to build awareness and engage with local, regional and national reporters and outlets? Our presenters will detail ways to use social media for pitching stories, building relationships with reporters online and landing stories.

Brandt_John_linkedin

John Brandt
Manager, Policy Communications & Corporate Responsibility
Public Affairs Council
@PACouncil

santa_izzy

Izzy Santa
Director, Strategic Communications
Consumer Technology Association
@izzymsanta

The Guide to Winning Ballot Measures

Lobbying

Partly due to partisan gridlock, public policymaking has shifted from the federal level to the states and now to ballot initiative. In the 2018 election, there were nearly 150 statewide ballot measures and thousands more at the local level across the country. During this session you will hear strategies for getting your issue on or off the ballot or building grassroots support for your side and the keys to ultimately winning ballot measure campaigns.

cox_meghan

Meghan Cox
Principal
Lincoln Strategy Group

rios

Aaron Rios
Director, Public Affairs Strategic Initiatives
Walmart Inc.

Networking Break
11:10 a.m.

Closing Panel -- Case Studies of Success: Strategies from the Big Advocacy Wins of 2018
11:20 a.m.

    

Global and domestic political changes have made the public affairs profession even more complicated and difficult. To win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who had big wins at the state, federal and international level.

French-David

David French
Senior Vice President, Government Relations
National Retail Federation
@davidfrench

Voetmann, Fleming

Fleming Voetmann
Vice President, Public Affairs
International Copper Association

Moderated by:

kelly_memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council

Adjourn
12:20 p.m.

Monday, January 28

Early Workshop: Building or Revitalizing Your Advocacy Program
3 p.m.

Grassroots

Whether your organization is building a grassroots program from scratch or revamping your current one, this session will help you determine your advocacy goals and how to build a solid program to meet them. You will hear from two advocacy experts who will discuss how successful grassroots programs identify their priorities, establish KPIs and launch new programs. Attendees will walk away with a blueprint for a new strategic grassroots plan.

cooper_jessica

Jessica Cooper
Grassroots Director
NFIB
@SmallTownCoops   @NFIB

Elting_Jessica_Strieter

Jessica Strieter Elting
Director, Political Affairs and Federal Relations
AFLAC

New Data Release: Understanding the New Advocate Profile
4 p.m.

Grassroots

The Council’s polling partner will unveil new data that answers a critical question:  What motivates advocates to become involved with a cause?

We will also answer:

  • How can your organization identify its best potential pool of engaged advocates?
  • What policy or social issues are most likely to spur action?
  • How can your organization become more appealing to engaged citizens?
Emmatty_Amy_cropped

Amy Emmatty
Managing Director
YouGov DC

Persson_Roy_cropped

Roy Persson
Vice President of Research
YouGov DC

Tuesday, January 29

Grassroots Keynote: Using Grassroots to Break New Ground
8:30 a.m.

Grassroots

Companies, associations and advocacy organizations are facing increasing pressure to engage on social, political and other non-traditional policy issues. Employees, customers or members are pushing for change and these organizations have stepped up to the challenge and made an impact. Join us to hear how these leaders decide when to engage, what resources to leverage and which tactics to use when entering any political or social controversy.

Keppel_Stephen

Stephen P. Keppel
Vice President, Social Impact
Univision Communications
@stephenkeppel

SINGER_MEREDITH

Meredith Singer
Government and Regulatory Affairs Executive
IBM Corp.
@MeredithSinger2

Moderated by:

Bender_Chris_NEW

Chris Bender
Vice President
Public Affairs Council
@PACouncil  @cseanbender

Breakout sessions
10 a.m.

Crafting Next Level Advocacy Events

Grassroots

Are your advocates tired of hosting the same fly-in year after year? It’s time to bring your advocacy day, in-district event or policy summit to the next level. Attendees will learn how organizations are crafting fresh and exciting signature advocacy events to reach new supporters, influence key stakeholders and build their reputation.

Eideberg_Kip

Kip Eideberg
Vice President, Government & Industry Relations
Association of Equipment Manufacturers

Annemarie_pender

Annemarie Pender
Director, Communications
Association of Global Automakers, Inc.

Moderated By:

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty  @PACouncil

Breakout sessions
11:15 a.m.

Beyond Data Collection: Building Advocate Personas and Optimizing for Success

Grassroots

Collecting and building your data universe is just the first step and it’s usually the easiest. Join us to learn how to take your organization’s data game to the next level. Whether you need to make important decisions, understand what motivates your advocates or improve your targeted messages, data should inform all of these actions.

Krueger_Chris_cropped

Christopher Krueger
Manager, Coalition Management & Grassroots Programs
Nuclear Energy Institute
@chrisjkrueger

Meli_Amy

Amy Meli
Vice President, Grassroots Consulting
Aristotle International

Skill Building Sessions
1:30 p.m.

Train the Trainer: How to Run an Effective Advocate Training Program

Grassroots

Fundamental to any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation and impact. During this session, we will train you to train your team. Attendees will leave equipped with the tools to lead higher level and advanced advocate trainings.

Nguyen_Thao

Thao Nguyen
Managing Director, Advocacy
Feeding America

Breakout Sessions
3:25 p.m.

Speed Brainstorming Roundtables: Advocacy Challenges and Opportunities

  

Get ready for some quick problem-solving! You’ll connect with other professionals on multiple topics where you’ll identify common challenges and brainstorm solutions. Each roundtable will be led by an advocacy professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Roundtables topics include:

Building a Diverse Advocacy Program

Fox_ Jennifer

 Led by:
Jennifer Fox
Political Affairs Manager
AALU

Managing Boards and Volunteer Leaders

Wesolowski_Hannah_new

 Led by:
Hannah Wesolowski
Director, Advocacy
National Alliance on Mental Illness
@HannahWes  @NAMIAdvocacy

Developing Communications Metrics that Measure Impact

pyatt_erica

 Led by:
Erica Pyatt
Senior Account Executive, Advocacy & Government
LinkedIn
@ericapyatt

Reaching Across the Aisle and Creating a Respectful Dialogue

Whitworth_Sherry_linkedin

Led by:
Sherry Whitworth
Managing Director
FiscalNote
@votervoice  @sswhitworth

Engaging Global Employees or Advocates

Effective Healthcare Advocacy

ShopeManzi_Amy_cropped

Led by:
Amy Shope Manzi
Director, Grassroots Advocacy
American Heart Association
@shopemanzi

Breakout Sessions
4:30 p.m.

Building the Ground Game: Managing State Level and In-District Campaigns

In-district advocacy shouldn’t be limited to just a site visit during August recess. Face-to-face interactions and sophisticated field operation can break through the noise in Washington or in state capitols. Learn ways to show your legislators the value your employees, members or industry brings the community through site tours, office visits and new in-district tactics. Learn how to manage logistics, make your events memorable and use them as a jumping-off point for future engagement.

Lotspike_adam

Adam Lotspike
Associate Director, Public Affairs
BD

Jayni Rasmussen

Jayni Rasmussen
Advocacy and Outreach Manager
National Recreation & Park Association
@jayniraz

Moderated By:

Brackemyre_Kristin_2017

Kristin Brackemyre
Senior Manager, PAC & Advocacy Practice
Public Affairs Council
@kristinleighty  @PACouncil

Wednesday, January 30

Keynote Session: Innovations in Public Affairs: 2019 Award Winners

    

Hear from the trendsetters and cutting-edge programs that are changing the way we conduct advocacy. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will focus on exploring the tactics, tools and strategies from our winners to learn how your organization can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Skill Building Sessions
10:35 a.m.

Communicating with Creative Professionals and Outside Consultants

Do you feel like your consultant partners and you are talking past each other? This session will address how you can communicate your vision, establish project guidelines, provide constructive feedback and build a long lasting relationship with your colleagues or outside partners.

Amanda Darman-Allen

Amanda Darman-Allen
Managing Director, DC
Blue State Digital

Demchuk_CaitlinNEW

Caitlin Demchuk
NEMPAC and ACEP Grassroots Advocacy Manager
American College of Emergency Physicians
@caitlindemchuk

Quick Data Dive: Understanding How Congressional Offices Manage Constituent Contact
11:20 a.m.

Grassroots

Ever wonder what happens to all those emails or phone calls on Capitol Hill? We will unveil new data on how congressional offices manage inbound communications and what this means for your grassroots advocacy efforts.

Mascott_Jeff_cropped

Jeff Mascott
Chief Executive Officer
Adfero

Thursday, January 31

Breakfast Brainstorming: Strategies for Increasing Engagement
9 a.m.

    

Our 2018 attendees cited a lack of advocate engagement as their most pressing challenge. Whether you’re tasked with lobbying, communications, PAC or grassroots, increasing engagement is a common challenge, so join your peers in a productive dialogue and brainstorming with your fellow peers to start the day.

Breakout sessions
10:15 a.m.

GOTV and Voter Registration Campaigns

Grassroots

In the 2018 election, numerous companies, associations and advocacy groups pushed out large voter registration drives and Get Out the Vote (GOTV) efforts. What can we expect for 2020? Hear case studies from organizations that successfully mobilized voters and increased civic engagement with their customers, members or employees.

Miller_Brian

Brian Miller
Executive Director
National Voter Registration Day

vogel_laura

Laura Vogel
Senior Advisor Political Affairs
National Rural Electric Cooperative Association
@coopsvote

Case Studies of Success: Strategies from the Big Advocacy Wins of 2018
11:20 a.m.

    

Global and domestic political changes have made the public affairs profession even more complicated and difficult. To win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who had big wins at the state, federal and international level.

French-David

David French
Senior Vice President, Government Relations
National Retail Federation
@davidfrench

Voetmann, Fleming

Fleming Voetmann
Vice President, Public Affairs
International Copper Association

Moderated by:

kelly_memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council

Tuesday, January 29

Breakout sessions
10 a.m.

Advanced Social Media Strategies for Advocacy

Communications

According to a recent Pew Study, two-thirds of Americans report that they get at least some of their news on social media. Misleading information can spread like wildfire on social. Is your organization prepared? This session will help communications professionals craft both paid and organic social media strategies. Attendees will leave with five key tactics for engaging their targeted audience on social media platforms.

Mehta_Reshma

Reshma Mehta
Social Media Director, Advocacy
AARP
@aarpadvocates   @reshmadc

steele_rebecca

Rebecca Steele
Digital Advocacy Strategist &
Associate Director, Government Affairs
Toyota Motor North America
@beccalsteele

Moderated By:

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Breakout sessions
11:15 a.m.

Digital Toolbox 2.0: Social Listening and Influencer Mapping

Communications

Key influencers play a big role in how your issues and organization are perceived. This group may include journalists, bloggers, patients, customers and even concerned citizens. Find out how to use social listening and other tools to keep track of the important conversations online, monitor the key voices on your issues and identify issues before they become a crises.

Hansen_Joe

Joe Hansen
Director, Online Communications
Biotechnology Innovation Organization
@IAmBiotech  @infodude 

Wright_Matthew2

Matthew Wright
Advocacy and Outreach Director
Children’s Hospital Association
@Wright4Advocacy

Skill Building Sessions
1:30 p.m.

Writing Persuasively: Op-Eds, and Action Alerts

Communications

While public affairs professionals are constantly writing, they are rarely trained as professional writers. This session will delve into several of the most powerful persuasive tools and quickly provide attendees with 10 steps for persuading your audience using key platforms. In addition, attendees will walk away with writing exercises that they can use to hone their skills.

ryan_sam_linkedin

Sam Ryan
CEO
Keybridge Communications
@kbc

White_David

David White
Chief Operating Officer
Keybridge Communications
@kbc

Communications Keynote Session: Measuring and Improving Your Reputation in the Age of Distrust
2:10 p.m.

Communications

Organizations often struggle to establish themselves as credible actors, especially when it comes to public policy discussions. In addition, it’s often difficult to measure the effectiveness of reputational changes. Hear from a panel of communication leaders on how organizations can protect their reputation, establish their credibility and engage with media in the age of distrust.

clymer_christian

Christian Clymer
Vice President, Public Affairs
Pharmaceutical Research and Manufacturers of America

Maggie Fitzpatrick

Maggie FitzPatrick
Senior Vice President, Corporate Affairs, Philanthropy and Customer Engagement
Exelon Corporation

Moderated By:

pinkham_headshot_hr

Doug Pinkham
President
Public Affairs Council
@PACouncil

Breakout Sessions
3:25 p.m.

Speed Brainstorming Roundtables: Advocacy Challenges and Opportunities

  

Get ready for some quick problem-solving! You’ll connect with other professionals on multiple topics where you’ll identify common challenges and brainstorm solutions. Each roundtable will be led by an advocacy professional who will assist your team in overcoming obstacles and ensure you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Roundtables topics include:

Building a Diverse Advocacy Program

Fox_ Jennifer

 Led by:
Jennifer Fox
Political Affairs Manager
AALU

Managing Boards and Volunteer Leaders

Wesolowski_Hannah_new

 Led by:
Hannah Wesolowski
Director, Advocacy
National Alliance on Mental Illness
@HannahWes  @NAMIAdvocacy

Developing Communications Metrics that Measure Impact

pyatt_erica

 Led by:
Erica Pyatt
Senior Account Executive, Advocacy & Government
LinkedIn
@ericapyatt

Reaching Across the Aisle and Creating a Respectful Dialogue

Whitworth_Sherry_linkedin

Led by:
Sherry Whitworth
Managing Director
FiscalNote
@votervoice  @sswhitworth

Engaging Global Employees or Advocates

Effective Healthcare Advocacy

ShopeManzi_Amy_cropped

Led by:
Amy Shope Manzi
Director, Grassroots Advocacy
American Heart Association
@shopemanzi

Breakout Sessions
4:30 p.m.

Using Immersive Content for Storytelling

Augmented reality, virtual reality, immersive technology at events – at first they were a concept, but today, organizations are using these technologies to better tell their story. Learn how organizations can develop a powerful story using new technology without breaking the budget.

panetta_mike

Mike Panetta
Partner
Beekeeper Group
@MikePanetta

Polk_Andy_linkedin

Andy Polk
Senior Vice President
Footwear Distributors and Retailers Of America

Bringing Your Communications, Government Relations and Advocacy Teams Together

  

Bridging the gap or breaking down internal silos can often be difficult, but to be successful in today’s environment it’s a must. Deciding who leads on what issue or who needs to approve content can often speed up or slow down an entire operation. Join us to learn how to integrate your public affairs function, communicate effectively with your colleagues and use project management tools to stay on track.

Prather_Kristen_cropped

Kristen Prather
State Director, Grassroots and Programs
Credit Union National Association, Inc.
@KPGoesPolitical

Julia Woislaw

Julia Woislaw
Manager, Advocacy Communications
Association of International Certified Public Accountants

Wednesday, January 30

Keynote Session: Innovations in Public Affairs: 2019 Award Winners

    

Hear from the trendsetters and cutting-edge programs that are changing the way we conduct advocacy. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will focus on exploring the tactics, tools and strategies from our winners to learn how your organization can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Skill Building Sessions
10:35 a.m.

Creating Low Cost Advocacy and Public Affairs Videos

Video has become a dominate force in social media and online content. The power of video alone is shaping many advocacy campaigns. But for many organizations, creating compelling videos for advocacy or public policy can be a struggle. Our communications expert will provide a hands-on and example-filled session where you’ll learn how to incorporate video into your advocacy strategy without getting lost in production, technology or budget parameters.

Imperiale_Nathan_cropped

Nathan Imperiale
CEO
NJI Media, LLC
@imperiale

Lean and Nimble: Using Agile Management for Public Affairs

  

Want to learn how technology start-ups can be so nimble and develop innovative products with such small teams? The answer might be Agile management. Agile management principles are used largely by technology companies but public affairs teams are using them to become more integrated, quick and effective. Join us to learn the basics of Agile and how it can be applied to your public affairs work.

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Courtney Geduldig

Courtney Geduldig
Executive Vice President, Public Affairs
S&P Global Inc.

Thursday, January 31

Breakfast Brainstorming: Strategies for Increasing Engagement
9 a.m.

    

Our 2018 attendees cited a lack of advocate engagement as their most pressing challenge. Whether you’re tasked with lobbying, communications, PAC or grassroots, increasing engagement is a common challenge, so join your peers in a productive dialogue and brainstorming with your fellow peers to start the day.

Breakout sessions
10:15 a.m.

Using Social for Media Relations

Communications

Social media gives anyone a chance to engage with local and national media. How should organizations use this platform to build awareness and engage with local, regional and national reporters and outlets? Our presenters will detail ways to use social media for pitching stories, building relationships with reporters online and landing stories.

Brandt_John_linkedin

John Brandt
Manager, Policy Communications & Corporate Responsibility
Public Affairs Council
@PACouncil

santa_izzy

Izzy Santa
Director, Strategic Communications
Consumer Technology Association
@izzymsanta

Case Studies of Success: Strategies from the Big Advocacy Wins of 2018
11:20 a.m.

    

Global and domestic political changes have made the public affairs profession even more complicated and difficult. To win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who had big wins at the state, federal and international level.

French-David

David French
Senior Vice President, Government Relations
National Retail Federation
@davidfrench

Voetmann, Fleming

Fleming Voetmann
Vice President, Public Affairs
International Copper Association

Moderated by:

kelly_memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council

Tuesday, January 29

Breakout sessions
10 a.m.

Engaging Third Parties and Building Winning Coalitions

Lobbying

Winning policy fights at the federal and state level is becoming increasingly difficult. That’s why having strong partners is more important than ever. Working with coalitions or outside allies can amplify your influence but ensuring everyone is on the same page is a challenge. Learn from expert coalition builders who will provide strategies for aligning your coalition around an issue, tactics for keeping your partners on track and tips for avoiding common pitfalls.

eyer_joseph

Joseph Eyer
AVP, Public Affairs
AT&T

spain_ken

Ken Spain
Partner
CGCN Group

Breakout sessions
11:15 a.m.

Lobbying Strategies for the 116th Congress

Lobbying

The 116th Congress is set to have a historic amount of first-time members. Building relationships with new legislators, understanding the committee leadership landscape and crafting different legislative priorities will be essential. Hear from an expert lobbyist who will help attendees build their lobbying plan for the next two years.

Mehlman_Bruce_cropped

Bruce Mehlman
Founding Partner
Mehlman Castagnetti Rosen & Thomas
@bpmehlman

Skill Building Sessions
1:30 p.m.

Lean and Nimble: Using Agile Management for Public Affairs

  

Want to learn how technology start-ups can be so nimble and develop innovative products with such small teams? The answer might be Agile management. Agile management principles are used largely by technology companies but public affairs teams are using them to become more integrated, quick and effective. Join us to learn the basics of Agile and how it can be applied to your public affairs work.

DeSarno_Nick_cropped

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
@ndesarno @PACouncil

Courtney Geduldig

Courtney Geduldig
Executive Vice President, Public Affairs
S&P Global Inc.

Breakout Sessions
3:25 p.m.

Advocacy and Lobbying Compliance

Are all of your advocacy activities compliant? Join political law expert Ken Gross as he discusses the rules surrounding site visits and in-district constituent events, as well as gift limits for federal and state officials. He’ll also cover what grassroots efforts, online advocacy activities and state level advocacy campaigns trigger lobbying rules.

gross_ken-new-1

Ken Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Breakout Sessions
4:30 p.m.

Bringing Your Communications, Government Relations and Advocacy Teams Together

  

Bridging the gap or breaking down internal silos can often be difficult, but to be successful in today’s environment it’s a must. Deciding who leads on what issue or who needs to approve content can often speed up or slow down an entire operation. Join us to learn how to integrate your public affairs function, communicate effectively with your colleagues and use project management tools to stay on track.

Prather_Kristen_cropped

Kristen Prather
State Director, Grassroots and Programs
Credit Union National Association, Inc.
@KPGoesPolitical

Julia Woislaw

Julia Woislaw
Manager, Advocacy Communications
Association of International Certified Public Accountants

Wednesday, January 30

Keynote Session: Innovations in Public Affairs: 2019 Award Winners

    

Hear from the trendsetters and cutting-edge programs that are changing the way we conduct advocacy. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will focus on exploring the tactics, tools and strategies from our winners to learn how your organization can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Skill Building Sessions
10:35 a.m.

Presenting and Demonstrating Government Relations Success to Your Leadership

Lobbying

Measuring, communicating and presenting government relations success to leadership can be a tremendous challenge. Learn how to speak the language, demonstrate your ROI and tell a powerful story. This session is designed to give you the tools to make your case in front of your executives and leadership.

Eastman_Renee

Renee Eastman
Senior Director, Federal Affairs
Salt River Project

Grover, Angela NEW

Angela Grover
Vice President, Government Relations and Public Policy
AMITA Health
@itsagrover

Lobbying Keynote Session: Lessons from the Startup Industry's Public Affairs Campaigns
1 p.m. - 2 p.m.

Lobbying

Described as “Silicon Valley’s political savior” (Fast Company) and “Uber’s political genius” (Vanity Fair), Bradley Tusk is a battled-hardened and –wise public affairs professional. Having helped launch the public affairs operations at dozens of startups – including Uber, Bird, FanDuel, Lemonade, and Eaze – Bradley will share his insider experience and insight into how the role of the lobbyist in technology-driven world is changing.

Tusk_Bradley_cropped2

Bradley Tusk
CEO, Tusk Ventures
Former Campaign Manager for Mayor Michael Bloomberg
Former Deputy Governor of Illinois

Thursday, January 31

Breakfast Brainstorming: Strategies for Increasing Engagement
9 a.m.

    

Our 2018 attendees cited a lack of advocate engagement as their most pressing challenge. Whether you’re tasked with lobbying, communications, PAC or grassroots, increasing engagement is a common challenge, so join your peers in a productive dialogue and brainstorming with your fellow peers to start the day.

Breakout sessions
10:15 a.m.

The Guide to Winning Ballot Measures

Lobbying

Partly due to partisan gridlock, public policymaking has shifted from the federal level to the states and now to ballot initiative. In the 2018 election, there were nearly 150 statewide ballot measures and thousands more at the local level across the country. During this session you will hear strategies for getting your issue on or off the ballot or building grassroots support for your side and the keys to ultimately winning ballot measure campaigns.

cox_meghan

Meghan Cox
Principal
Lincoln Strategy Group

rios

Aaron Rios
Director, Public Affairs Strategic Initiatives
Walmart Inc.

Case Studies of Success: Strategies from the Big Advocacy Wins of 2018
11:20 a.m.

    

Global and domestic political changes have made the public affairs profession even more complicated and difficult. To win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who had big wins at the state, federal and international level.

French-David

David French
Senior Vice President, Government Relations
National Retail Federation
@davidfrench

Voetmann, Fleming

Fleming Voetmann
Vice President, Public Affairs
International Copper Association

Moderated by:

kelly_memphis

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council