The Advocacy Conference – Agenda

The Advocacy Conference

The 2020 Advocacy Conference Agenda

Tracks to guide your learning

Grassroots

Strategies for building relationships between your key advocates and decision-makers

Communications

Develop compelling narratives and policy messages that influence your audience

Lobbying

Build, manage, and implement successful lobbying campaigns from the ground up

Sort the Agenda / Click on a tab

Monday, February 3

Optional Volunteer Project: Training Your Advocates
11 a.m. - 2 p.m.

For attendees who can arrive early and donate their time, please join us in an effort to give back to the Las Vegas community. The Council will be partnering with local charitable organizations to provide opportunities for our attendees to support this dynamic and vibrant community. Additional details will be provided as we get closer to the conference.

Early Workshop: Driving Engagement In the Era of Digital Disruption
3:00 p.m. | Mariposa 3&5

Grassroots

Lack of engagement was cited by 2019 conference attendees as the single biggest challenge facing the advocacy profession. This doesn’t necessarily have to be the case. Organizations have successfully boosted attendance at their fly-ins, signed up more advocates, increased engagement rates or even transformed their advocacy program. You will hear from two advocacy experts, who will discuss six principles for boosting engagement at your organization. In addition, attendees will split into teams and work through these six new strategies for engagement and how you can apply them to address your challenges.

Shop_Anthony_linkedin

Anthony Shop
Co-Founder & Chief Strategy Officer
Social Driver
@afshop

Mentor/Mentee Meet-Up
4:30 p.m. | Joshua 5&6

If you signed up to have a mentor or be a mentee, please join us at check-in, so we can direct you to your group. Please come at the start time to promptly start networking and get key tips on how to leverage the week.

Welcome Networking Reception
4:30 p.m. - 6:30 p.m. | Joshua 5&6

Kick-start your Advocacy Conference experience with new and old friends over refreshments and idea sharing.

 

Reception sponsored by:

ddcpublicaffairs.com   @DDCAdvocacy

Photo Booth at this reception provided by: 

fluentco.com

Thank You To Our Brand Sponsors

Platinum

Hotel Key Cards


aristotle.com   @AristotleNews

Gadget Charging Station


implan.com    @ImplanGroup

Premier

Custom Playing Cards


apcoworldwide.com
   @apcoworldwide

Flash Drives


bluestate.co    @bsd

Notebooks


craftdc.com    @craftdc

Champion

Polling Partner Sponsor


morningconsult.com   @MorningConsult

Conference Marketing Sponsor


njimedia.com   @NJIMedia

Tuesday, February 4

Registration and Networking Breakfast
8:00 a.m. | Mariposa 1,2,4

Grassroots Keynote: Bringing Diverse Stakeholders Together
8:30 a.m. | Mariposa 1,2,4

    

Organizations must ensure that their communications and government affairs efforts are inclusive and represent the community in which they operate. Whether you’re building a new power plant or trying to encourage your employees to vote, engaging all the voices in your audience should be a first priority. Kickoff our conference with an inspiring keynote from a public affairs leader who has successfully engaged stakeholders from ethnically, culturally and economically diverse backgrounds.

Mathur_Punam_cropped

Punam Mathur
Executive Director of the Elaine P. Wynn & Family Foundation
Former Senior Public Affairs Executive at NV Energy and MGM

Networking Break
9:30 a.m. | Mariposa 1,2 Foyer

Breakout sessions
9:45 a.m.

Launching Your 2020 GOTV and Voter Registration Campaigns
Mariposa 1,2,4

Grassroots

In the last election cycle, numerous companies, associations and advocacy groups organized voter registration drives and Get Out the Vote (GOTV) efforts. Civic engagement is now expected from major companies and associations. Are you prepared for 2020? Join us to hear case studies from organizations that successfully mobilized voters and increased civic engagement with their customers, members or employees.

Bhatia_Khelan

Khelan Bhatia
Voter Engagement Director
AARP
@KhelanB

Kenna_Corley_cropped

Corley Kenna
Director, Global Communications & Public Relations
Patagonia

Using Google and LinkedIn to Improve Your Organization's Reputation
Mariposa 3

Communications

According to a recent study by the Public Affairs Council, the majority of members of Congress personally use social media, and congressional staff on average spend over 30 minutes a day on social media platforms. In addition, the majority of congressional staff use Google when searching for more information about a policy issue. This session will help communications professionals craft better LinkedIn content, ensure their organization is trusted on Google and build a  strategy that protects their organization’s reputation.

Gilbertsten_Eric

Eric Gilbertsen
Chief Client Officer
REQ
@ericgilbertsen

Pyatt_Erica_new_cropped

Erica Pyatt
LinkedIn Marketing Solutions Manager, Government & Advocacy
LinkedIn
@ericapyatt

Measuring and Communicating the Value of Government Affairs
Mariposa 5

Lobbying

Measuring, communicating and presenting the value of your government relations efforts can be a tremendous challenge. Learn how to speak the language, choose the right tactic for measuring your ROI and ultimately tell a powerful story of how your function protects and delivers value for the organization. This session is designed to give you the tools to build the best government affairs reporting metrics for your executives and leadership.

Crist_Greg NEW_cropped

Greg Crist
Chief Advocacy Officer & Head of External Affairs
Advanced Medical Technology Association (AdvaMed)
@greg_crist

kelly_memphis_avatar

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
@kelly_memphis @PACouncil

Networking Break
10:45 a.m. | Mariposa 1,2 Foyer

Breakout sessions
11:00 a.m.

Case Study: A Truly Data-Driven Advocacy Campaign
Mariposa 1,2,4

Grassroots

Collecting and building your data universe is just the first step – and it’s usually the easiest. Join us to hear from two organizations who have taken their data game to the next level. Whether you need to decide on the focus of the campaign, understand what motivates your advocates or improve your targeted messages, data should be informing all of these actions.

Allen_Gerry

Gerry Allen
Vice President, Campaign Services & RPAC Fundraising
National Association of REALTORS

DeFelice_Andrea_cropped

Andrea DeFelice
Public Affairs Manager
National Association of Manufacturers
@adefelice

Obtaining Earned Media in the Digital Age
Mariposa 5

Communications

Social media, lightening-fast deadlines and the need for more audio and video content have all changed how reporters operate. Traditional media relations or hanging out at the Press Club will no longer get you the same result. Our presenters will share how to use social media to obtain positive media coverage, build relationships with reporters online and develop strategies for pitching stories that fit the digital news dynamic.

Bethany Aronhalt

Bethany Aronhalt
Manager, Communications
American Petroleum Institute

Fernandez_Christin

Christin Fernandez
Director, Communications
Koch Industries
@Senorita_Dez

Leveraging Coalitions or Unbranded Issue Advocacy Groups
Mariposa 3

Lobbying

Many organizations are now using what the IRS calls C4s or C6s to launch unbranded advocacy groups or coalitions. These groups are not without their risks, but winning policy fights at the federal and state level has become increasingly difficult without strong partners or allies. Learn from expert coalition builders who will provide you:

  • An assessment for understanding the benefits and downsides of using unbranded advocacy groups
  • Legal guidance to ensure you are compliant with rules regarding these entities
  • Best practices for launching and maintaining these groups.
ROBERTS_STEVE

Steve Roberts
Partner
Holtzman Vogel Josefiak Torchinsky PLLC

Schriver_Alex_cropped

Alex Schriver
Executive Vice President
Targeted Victory
@AlexSchriver

Lunch
12:00 p.m. | Mariposa 1,2,4

Resource Marketplace Opens
1:00 p.m. | Mariposa 6,7,8

Check out the top consultants, vendors and software providers for the advocacy industry. Learn what’s new and how your organization can leverage outside vendors.

Skill Building Sessions
1:15 p.m.

Improve Your Presentation Visuals: How to Avoid Death by PPT
Mariposa 1,2,4

Ever feel like your PowerPoint deck is lacking or even taking away from your presentation? Without helpful visuals your presentation may miss it’s mark and fail to captivate your audience. At this session, attendees will learn to develop a visually appealing PowerPoint that clearly communicates key messages and helps persuade, engage and motivate your audience.

Polsinelli_Jim-Scott_cropped

Jim Scott Polsinelli
Chief Creative Officer
Marathon Strategies
@mrpushups

Creating an Engaging Advocacy or Policy Video
Mariposa 5

Video has become a dominate force in social media and online content. The power of video alone is shaping many advocacy campaigns. But for many organizations, creating compelling videos for advocacy or public policy can be a struggle. Our communications expert will provide a hands-on and example-filled session where you’ll learn how to incorporate video into your advocacy strategy without getting lost in production, technology or budget parameters.

sinead_casey

Sinead Casey
Director of Client Solutions
CRAFT | Media/Digital

Deploying the Six Principles of Influence for Lobbying
Mariposa 3

In 1984, Dr. Robert Cialdini wrote Influence: The Psychology of Persuasion, which has since sold over 3 million copies. Cialdini’s Six Principles of Persuasion can be easily applied to the lobbying profession to influence key decision makers. Join us for a fun session where our expert presenter will cover how to use each of the six principles in your day-to-day lobbying efforts.

DeSarno_Nick_cropped

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
@ndesarno   @PACouncil

Networking Break
1:50 p.m. | Mariposa 6,7,8

Breakout Sessions
2:00 p.m.

Addressing Your Challenges and Opportunities: Peer-to-Peer Problem Solving
Mariposa 1,2,4

Get ready for some quick problem-solving! You’ll connect with other professionals on two topics, identifying common challenges and brainstorming solutions. Each roundtable will be led by an advocacy or communications professional who will assist your team in overcoming obstacles and ensuring you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Measuring and Evaluating Your Advocate Effectiveness

Dame_Bethany

Bethany Dame
Senior Director, Political Engagement
American Property Casualty Insurance Association
@bndame

Frazier_Allyson

Allyson Frazier
Director, Voices for Healthy Kids
American Heart Association
@YoureTheCure

Engaging Advocates with Issue Fatigue

Dwyer_RandyNEW

Randy Dwyer
Director, Advocacy & Political Affairs
American Farm Bureau Federation
@randy_dwyer

Prather_Kristen_cropped

 Kristen Prather
State Director, Grassroots Programs
Credit Union National Association, Inc.
@KPGoesPolitical

Best Practices for Working With Your Trade Association or Coalition

Lotspike_Christina_linkedin

Christina Lotspike
Executive Director, Congressional & Public Affairs
U.S. Chamber of Commerce

Yi_SarahSQUARE

Sarah Yi 
Executive Director
CTIA – The Wireless Association
@SarahJaneYi

 Unique Communications Tactics for Breaking Through the Noise in DC

Engaging Hard-to-Reach Advocates

Graham_Brandon

Brandon Graham
Senior Manager, Advocate Engagement
National Alliance on Mental Illness
@NAMIAdvocacy

Katelyn_Moga_Gesing

Katelyn Moga Gesing
National Advocacy Manager
Nurse-Family Partnership
@mogakm  @NFP_nursefamily

Measuring Your Digital ROI

ludgin_peter

Peter Ludgin
Vice President
a4 Media & Data Solutions
@a4tise

matt_ross

Matt Ross
Account Executive
LinkedIn
@mattrosscamelot

Ensuring Your Government Affairs Efforts are Inclusive and Diverse

Lotspike_adam

Adam Lotspike
Associate Director, Public Affairs
BD

Advocacy and Lobbying Compliance
Mariposa 5

Are all of your advocacy and lobbying activities compliant? The Council’s political law expert, Ken Gross, will discuss the rules surrounding site visits and in-district constituent events, as well as gift limits for federal officials. He’ll also cover what grassroots efforts and lobbying activities might trigger various state and local lobbying rules. Join us a for a jam-packed session where you can get your questions answered and walk away with several helpful guides.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Networking Break
3:00 p.m. | Mariposa 6,7,8

Breakout Sessions
3:10 p.m.

Advocacy Training and Civic Education
Mariposa 1,2,4

Fundamental to any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation and ability to impact the policy making process. Without proper civic education, your targeted audience may not realize the importance of their advocacy efforts. During this session, our presenter will show you how to build a training program, run advanced advocate trainings and turn your advocates into powerful storytellers.

Fox_JenniferNEW_cropped

Jennifer Fox
Political Affairs Manager
AALU

White_Maya_linkedin_cropped

Maya White
Grassroots Program Administrator
American Society of Anesthesiologists

Stakeholder and Influencer Mapping
Mariposa 3

Key influencers play a big role in how your issues and organization are perceived. This group may include policymakers, journalists, bloggers, patients, customers and even concerned citizens. Find out how to map stakeholders using online tools, keep track of important policy conversations online, identify the key voices on your issues and actively coordinate your advocacy and communications activities with your key audiences.

Lukasz Bochenek

Lukasz Bochenek
Managing Director, International Strategy
Leidar

silva_roz_cropped

Rosalynn Silva
Director, Digital Strategy & Communications
Walmart Inc.
@theRozSilva

Managing Your Contract Lobbyists
Mariposa 5

Are you and your consultant partners talking past each other? Are your objectives clear and well-understood? This session will address how you can actively assess, communicate and measure the effectiveness of your contract or consultant lobbyists. Whether you are trying to establish contract guidelines, provide constructive feedback or build a long-lasting relationship with your colleagues and outside partners, we’ll help get you on the right track.

delacy-christopher

Christopher DeLacy
Partner
Holland & Knight LLP
@HK_PPR

Izaguirre_Rico

Ulrico Izaguirre
VP, Government Relations,
Public Policy & Social Impact
Affirm, Inc.

Networking Break
4:00 p.m. | Mariposa 6,7,8

New Data Release: Social Media, Political Advertising & the 2020 Election
4:10 p.m. | Mariposa 1,2,4

    

As social media companies grapple with political advertising, data security and foreign influence on their platforms, a new Public Affairs Council/Morning Consult survey sheds light on the political advertising landscape and how voters are consuming political messages and content. This quick data dive will uncover new insights into the shifting dynamic between business and politics, ultimately helping you understand how to best engage voters and leaders on social media platforms in the lead up to the 2020 election.

Caroline Bye

Caroline Bye
Managing Director
Morning Consult
@cbye11

Communications Keynote Session: Strategic Communications in a Low-Trust World
4:30 p.m. | Mariposa 1,2,4

    

Public opinion polling shows that trust in businesses, politicians, media and almost all other institutions has dramatically fallen since the 2008 global recession. Communicating in an age of distrust can be almost impossible, but with the right tools and framing, you can begin to communicate effectively in this difficult environment.  Join us for a data filled session led by the Council’s President, Doug Pinkham.

Pinkham_doug

Doug Pinkham
President
Public Affairs Council
@dougfromDC

Networking Reception & Resource Marketplace
,5:30 p.m. - 7 p.m. | Mariposa 6,7,8

Signature Cocktail at This Event Sponsored By:

accessmarketingservices.com

Wednesday, February 5

Networking Breakfast
8:30 a.m. | Mariposa 1,2,4

Keynote Session: Innovations in Public Affairs: 2020 Award Winners
9:00 a.m. | Mariposa 1,2,4

    

Join us to hear from trendsetters about their cutting-edge programs that are changing how we advocate. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will distill the tactics, tools and strategies from our winners so you can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Networking Break
10:00 a.m. | Mariposa 1,2 Foyer

One-on-One Media Consultation
10:00 a.m.- 12:45 p.m.
Mariposa 1,2 Foyer

Our media relations experts will be available to provide you with personalized media training to help you brush up on your communications skills. Sign up for a 20-minute slot at the registration desk.

pierce_william_fl

William Pierce
Senior Director
APCO Worldwide

Breakout Sessions
10:15 a.m.

Emerging Technology for Grassroots: Texting, Artificial Intelligence and Chatbots
Mariposa 1,2,4

New technology can help solve key challenges and make advocacy professionals more effective, but only if it’s implemented and used properly. Join us for a session that looks out at how organizations are using new tech tools to achieve higher engagement rates, provide new insights, leverage data and ultimately free up much-needed time. Learn the best practices for using these tools and come away with ideas on how to leverage these platforms.

Alexa Branson (Lexi)

Alexa Branson 
Senior Director, Federation Programs and Grassroots
U.S. Chamber of Commerce

ShopeManzi_Amy_cropped

Amy Shope Manzi
Director, Grassroots Advocacy
American Heart Association
@shopemanzi

Email Tactics that Move the Needle
Mariposa 5

Email is still king. However, many organizations struggle to engage their email list and often find their messages are left unread. Our communications expert will provide you with a series of tactics that have been tried by brands, campaigns and organizations of all sizes to boost open and click-through rates. Join this session to learn how to test and optimize your emails, build better subject lines, use data to send more targeted messages, and implement a campaign approach to your email database.

Leah Evangelista

Leah Evangelista
Vice President, Public Relations
Federation of American Hospitals

KatieValavanis_BlueState

Katie Valavanis 
Communications Strategist
Blue State

New Lobbying Strategies for the Congress of the Future
Mariposa 3

Lobbying

The 116th Congress and probably the 117th are set to be more diverse, younger and come from a wider range of backgrounds. Building relationships with new legislators that do not accept PAC contributions, understanding the new leadership dynamics and crafting different legislative priorities to appeal to new caucuses of members will be essential. Hear from an expert lobbyist who will help attendees build their lobbying plan for the next three years.

Baggett_Chris

Chris Baggett
Director, Federal Government Affairs and Political Strategy
Bristol-Myers Squibb

Oliver Spurgon

Oliver Spurgeon III
Senior Government Relations Director
Arent Fox LLP
@ospurgeonIII

Networking Break
11:10 a.m. | Mariposa 1,2 Foyer

Professional Development Keynote: Storytelling for Advocacy
11:20 a.m. | Mariposa 1,2,4

    

Whether you’re trying to make a compelling advocacy case on Capitol Hill or explaining the importance of your company, learn from an expert storyteller who will forever change the way you communicate. After this session you will immediately be able to apply the art of storytelling to enhance all of your advocacy and business efforts.

Luhn_Matthew

Matthew Luhn
Former Pixar Storyteller
Toy Story, Monsters Inc., and Finding Nemo

Boxed Lunch and Mentor Meetup
12:45 p.m. | Mariposa 6,7,8

Working Lunch: Tools to Align Your Government Affairs, Grassroots and Communications Teams
1:00 p.m. - 2:00 p.m. | Mariposa 5

    

Bridging the gap or breaking down internal silos can often be difficult, but to be successful it’s a must. Deciding who leads on what issue or who needs to approve what content can often slow down an entire operation. Join us to learn specific project and people management tools that will help run your public affairs function, communicate effectively with your colleagues, and keep any project or campaign on track.

Cook_Stacey

Stacy Cook
Principal
Perception Learning
@intrepidtrainer

Bright Lights, Big Ideas Reception
5:30 p.m. | Joshua 5&6

The networking and learning continues! Relax with your peers and discuss your favorite moments of inspiration.

cision.com   @CisionGRPAC

Thursday, February 6

Networking Breakfast
8:30 a.m. | Mariposa 1,2,4

Lobbying Keynote Session: Election 2020 Update and Policy Issue Forecasting
9:00 a.m. | Mariposa 1,2,4

    

The 2020 election is set to be one of the most consequential in recent times, and it’s effect on the policy landscape can be felt widely. Hear from a leading political analyst on where we are headed and stay for a fireside chat about the issues that might rise to the top during this hotly contested election cycle.

Ralston_Jon

Jon Ralston
Editor
The Nevada Independent

Networking Break
10 a.m. | Mariposa 1,2,4

Breakout sessions
10:10 a.m.

The Gambling Industry: Innovating Grassroots and Lobbying
Mariposa 1,2,4

The gambling and gaming industry has been the focus of legislators and regulators, but the industry has seen expansion in almost every arena. Join us to hear two case studies of how the gaming industry used grassroots and digital lobbying to break through the noise and have their voice heard.

Hess_Jared_cropped

Jared Hess
Head of Grassroots & Digital Advocacy
DraftKings

Creating a Digital Communications Strategy Playbook
Mariposa 3

Communications

Whether you are deciding on a budget for digital ads, coordinating messaging across platforms or trying to hit your audacious social media targets, building a successful digital strategy can be complicated. We’ll help you make it simple. Learn how to draw a blueprint for your organization from two digital experts.

McCabe_Kim

Kim McCabe
Senior Director, Communications
National Alliance for Public Charter Schools
@kimberly_mccabe

Ward_David

David Ward
Director of Public Affairs
Association of Equipment Manufacturers
@dcdavidw

Networking Break
11 a.m. | Mariposa 1,2,4

Closing Keynote: Policymaking at the Presidential Level
11:10 a.m. | Mariposa 1,2,4

    

The executive office continues to establish more influence on policy issues that have major impacts across all organizations and industries. Do you have a plan to engage the executive branch? To win in today’s big policy fights you need to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who have experienced what it’s like to work in the administration and how to win high-level policy and messaging battles.

Crystal_Brown

Crystal Brown
Director of Global Policy Development
Airbnb

Dearborn_Rick

Rick A. Dearborn
Partner, The Cypress Group
Former Deputy Chief of Staff to the President of the United States

pinkham_headshot_hr

Moderated by:

Doug Pinkham
President
Public Affairs Council
@PACouncil

Adjourn
Noon

Monday, February 3

Early Workshop: Six Strategies for Engaging the Disengaged
3:00 p.m.

Grassroots

Lack of engagement was cited by 2019 conference attendees as the single biggest challenge facing the advocacy profession. This doesn’t necessarily have to be the case. Organizations have successfully boosted attendance at their fly-ins, signed up more advocates, increased engagement rates or even transformed their advocacy program. You will hear from two advocacy experts, who will discuss six principles for boosting engagement at your organization. In addition, attendees will split into teams and work through these six new strategies for engagement and how you can apply them to address your challenges.

Shop_Anthony_linkedin

Anthony Shop
Co-Founder & Chief Strategy Officer
Social Driver
@afshop

Tuesday, February 4

Grassroots Keynote: Bringing Diverse Stakeholders Together
8:30 a.m.

Organizations must ensure that their communications and government affairs efforts are inclusive and represent the community in which they operate. Whether you are building a new power plant or trying to encourage your employees to vote, engaging all the voices in your audience should be a first priority. Kickoff our conference with an inspiring keynote from a public affairs leader who has successfully engaged stakeholders from ethnically, culturally and economically diverse backgrounds.

Mathur_Punam_cropped

Punam Mathur
Executive Director of the Elaine P. Wynn & Family Foundation
Former Senior Public Affairs Executive at NV Energy and MGM

Breakout sessions
9:45 a.m.

Launching Your 2020 GOTV and Voter Registration Campaigns

Grassroots

In the last election cycle, numerous companies, associations and advocacy groups organized voter registration drives and Get Out the Vote (GOTV) efforts. Civic engagement is now expected from major companies and associations. Are you prepared for 2020? Join us to hear case studies from organizations that successfully mobilized voters and increased civic engagement with their customers, members or employees.

Bhatia_Khelan

Khelan Bhatia
Voter Engagement Director
AARP
@KhelanB

Kenna_Corley_cropped

Corley Kenna
Director, Global Communications & Public Relations
Patagonia

Breakout sessions
11:00 a.m.

Case Study: A Truly Data-Driven Advocacy Campaign

Grassroots

Collecting and building your data universe is just the first step – and it’s usually the easiest. Join us to hear from two organizations who have taken their data game to the next level. Whether you need to decide on the focus of the campaign, understand what motivates your advocates or improve your targeted messages, data should be informing all of these actions.

Allen_Gerry

Gerry Allen
Vice President, Campaign Services & RPAC Fundraising
National Association of REALTORS

DeFelice_Andrea_cropped

Andrea DeFelice
Public Affairs Manager
National Association of Manufacturers
@adefelice

Skill Building Sessions
1:15 p.m.

Improve Your Presentation Visuals: How to Avoid Death by PPT

Ever feel like your PowerPoint deck is lacking or even taking away from your presentation? Without helpful visuals your presentation may miss it’s mark and fail to captivate your audience. At this session, attendees will learn to develop a visually appealing PowerPoint that clearly communicates key messages and helps persuade, engage and motivate your audience.

Polsinelli_Jim-Scott_cropped

Jim Scott Polsinelli
Chief Creative Officer
Marathon Strategies
@mrpushups

Breakout Sessions
2:00 p.m.

Addressing Your Challenges and Opportunities: Peer-to-Peer Problem Solving

Get ready for some quick problem-solving! You’ll connect with other professionals on two topics, identifying common challenges and brainstorming solutions. Each roundtable will be led by an advocacy or communications professional who will assist your team in overcoming obstacles and ensuring you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Measuring and Evaluating Your Advocate Effectiveness

Dame_Bethany

Bethany Dame
Senior Director, Political Engagement
American Property Casualty Insurance Association
@bndame

Frazier_Allyson

Allyson Frazier
Director, Voices for Healthy Kids
American Heart Association
@YoureTheCure

Engaging Advocates with Issue Fatigue

Dwyer_RandyNEW

Randy Dwyer
Director, Advocacy & Political Affairs
American Farm Bureau Federation
@randy_dwyer

Prather_Kristen_cropped

 Kristen Prather
State Director Grassroots Programs
Credit Union National Association, Inc.
@KPGoesPolitical

Best Practices for Working With Your Trade Association or Coalition

Lotspike_Christina_linkedin

Christina Lotspike
Executive Director, Congressional & Public Affairs
U.S. Chamber of Commerce

Yi_SarahSQUARE

Sarah Yi 
Executive Director
CTIA – The Wireless Association
@SarahJaneYi

 Unique Communications Tactics for Breaking Through the Noise in DC

Engaging Hard-to-Reach Advocates

Katelyn_Moga_Gesing

Katelyn Moga Gesing
National Advocacy Manager
Nurse-Family Partnership
@mogakm  @NFP_nursefamily

Graham_Brandon

Brandon Graham
Senior Manager, Advocate Engagement
National Alliance on Mental Illness
@NAMIAdvocacy

Measuring Your Digital ROI

ludgin_peter

Peter Ludgin
Vice President
a4 Media & Data Solutions
@a4tise

matt_ross

Matt Ross
Account Executive
LinkedIn
@mattrosscamelot

Ensuring Your Government Affairs Efforts are Inclusive and Diverse

Lotspike_adam

Adam Lotspike
Associate Director, Public Affairs
BD

Advocacy and Lobbying Compliance

Are all of your advocacy and lobbying activities compliant? The Council’s political law expert, Ken Gross, will discuss the rules surrounding site visits and in-district constituent events, as well as gift limits for federal officials. He’ll also cover what grassroots efforts and lobbying activities might trigger various state and local lobbying rules. Join us a for a jam-packed session where you can get your questions answered and walk away with several helpful guides.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Breakout Sessions
3:10 p.m.

Advocacy Training and Civic Education

Fundamental to any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation and ability to impact the policy making process. Without proper civic education, your targeted audience may not realize the importance of their advocacy efforts. During this session, our presenter will show you how to build a training program, run advanced advocate trainings and turn your advocates into powerful storytellers.

Fox_JenniferNEW_cropped

Jennifer Fox
Political Affairs Manager
AALU

White_Maya_linkedin_cropped

Maya White
Grassroots Program Administrator
American Society of Anesthesiologists

Stakeholder and Influencer Mapping

Key influencers play a big role in how your issues and organization are perceived. This group may include policymakers, journalists, bloggers, patients, customers and even concerned citizens. Find out how to map stakeholders using online tools, keep track of important policy conversations online, identify the key voices on your issues and actively coordinate your advocacy and communications activities with your key audiences.

Lukasz Bochenek

Lukasz Bochenek
Managing Director, International Strategy
Leidar

silva_roz_cropped

Rosalynn Silva
Director, Digital Strategy & Communications
Walmart Inc.
@theRozSilva

New Data Release: Social Media, Political Advertising & the 2020 Election
4:10 p.m.

As social media companies grapple with political advertising, data security and foreign influence on their platforms, a new Public Affairs Council/Morning Consult survey sheds light on the political advertising landscape and how voters are consuming political messages and content. This quick data dive will uncover new insights into the shifting dynamic between business and politics, ultimately helping you understand how to best engage voters and leaders on social media platforms in the lead up to the 2020 election.

Caroline Bye

Caroline Bye
Managing Director
Morning Consult
@cbye11

Communications Keynote Session:
Strategic Communications in a Low-Trust World
4:30 p.m.

Public opinion polling shows that trust in businesses, politicians, media and almost all other institutions has dramatically fallen since the 2008 global recession. Communicating in an age of distrust can be almost impossible, but with the right tools and framing, you can begin to communicate effectively in this difficult environment.  Join us for a data filled session led by the Council’s President, Doug Pinkham.

Pinkham_doug

Doug Pinkham
President
Public Affairs Council
@dougfromDC

Wednesday, February 5

Keynote Session: Innovations in Public Affairs: 2020 Award Winners
9:00 a.m.

    

Join us to hear from trendsetters about their cutting-edge programs that are changing how we advocate. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will distill the tactics, tools and strategies from our winners so you can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Breakout Sessions
10:15 a.m.

Emerging Technology for Grassroots: Texting, Artificial Intelligence and Chatbots

New technology can help solve key challenges and make advocacy professionals more effective, but only if it’s implemented and used properly. Join us for a session that looks out at how organizations are using new tech tools to achieve higher engagement rates, provide new insights, leverage data and ultimately free up much-needed time. Learn the best practices for using these tools and come away with ideas on how to leverage these platforms.

Alexa Branson (Lexi)

Alexa Branson 
Senior Director, Federation Programs and Grassroots
U.S. Chamber of Commerce

ShopeManzi_Amy_cropped

Amy Shope Manzi
Director, Grassroots Advocacy
American Heart Association
@shopemanzi

Professional Development Keynote: Storytelling for Advocacy
11:20 a.m.

    

Whether you’re trying to make a compelling advocacy case on Capitol Hill or explaining the importance of your company, learn from an expert storyteller who will forever change the way you communicate. After this session you will immediately be able to apply the art of storytelling to enhance all of your advocacy and business efforts.

Luhn_Matthew

Matthew Luhn
Former Pixar Storyteller
Toy Story, Monsters Inc., and Finding Nemo

Working Lunch: Tools to Align Your Government Affairs, Grassroots and Communications Teams
1:00 p.m.

    

Bridging the gap or breaking down internal silos can often be difficult, but to be successful in today’s environment it’s a must. Deciding who leads on what issue or who needs to approve what content can often slow down an entire operation. Join us to learn specific project and people management tools that will help run your public affairs function, communicate effectively with your colleagues, and keep any project or campaign on track.

Cook_Stacey

Stacy Cook
Principal
Perception Learning
@intrepidtrainer

Thursday, February 6

Lobbying Keynote Session: Election 2020 Update and Policy Issue Forecasting
9:00 a.m.

    

The 2020 election is set to be one of the most consequential in recent times, and it’s effect on the policy landscape can be felt widely. Hear from a leading political analyst on where we are headed and stay for a fireside chat about the issues that might rise to the top during this hotly contested election cycle.

Ralston_Jon

Jon Ralston
Editor
The Nevada Independent

Breakout sessions
10:20 a.m.

The Gambling Industry: Innovating Grassroots and Lobbying

The gambling and gaming industry has been the focus of legislators and regulators, but the industry has seen expansion in almost every arena. Join us to hear two case studies of how the gaming industry used grassroots and digital lobbying to break through the noise and have their voice heard.

Hess_Jared_cropped

Jared Hess
Head of Grassroots & Digital Advocacy
DraftKings

Closing Keynote: Policymaking at the Presidential Level
11:30 a.m.

    

The executive office continues to establish more influence on policy issues that have major impacts across all organizations and industries. Do you have a plan to engage the executive branch? To win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who have experienced what it’s like to work in the administration and how to win high-level policy and messaging battles.

Crystal_Brown

Crystal Brown
Director of Global Policy Development
Airbnb

Dearborn_Rick

Rick A. Dearborn
Partner, The Cypress Group
Former Deputy Chief of Staff to the President of the United States

pinkham_headshot_hr

Moderated by:

Doug Pinkham
President
Public Affairs Council
@PACouncil

Adjourn
12:30 p.m.

Tuesday, February 4

Grassroots Keynote: Bringing Diverse Stakeholders Together
8:30 a.m.

Organizations must ensure that their communications and government affairs efforts are inclusive and represent the community in which they operate. Whether you are building a new power plant or trying to encourage your employees to vote, engaging all the voices in your audience should be a first priority. Kickoff our conference with an inspiring keynote from a public affairs leader who has successfully engaged stakeholders from ethnically, culturally and economically diverse backgrounds.

Mathur_Punam_cropped

Punam Mathur
Executive Director of the Elaine P. Wynn & Family Foundation
Former Senior Public Affairs Executive at NV Energy and MGM

Breakout sessions
9:45 a.m.

Using Google and LinkedIn to Improve Your Organization's Reputation

Communications

According to a recent study by the Public Affairs Council, the majority of members of Congress personally use social media, and congressional staff on average spend over 30 minutes a day on social media platforms. In addition, the majority of congressional staff use Google when searching for more information about a policy issue. This session will help communications professionals craft better LinkedIn content, ensure their organization is trusted on Google and build a  strategy that protects their organization’s reputation.

Gilbertsten_Eric

Eric Gilbertsen
Chief Client Officer
REQ
@ericgilbertsen

Pyatt_Erica_new_cropped

Erica Pyatt
LinkedIn Marketing Solutions Manager, Government & Advocacy
LinkedIn
@ericapyatt

Breakout sessions
11:00 a.m.

Obtaining Earned Media in the Digital Age

Communications

Social media, lightening-fast deadlines and the need for more audio and video content have all changed how reporters operate. Traditional media relations or hanging out at the Press Club will no longer get you the same result. Our presenters will share how to use social media to obtain positive media coverage, build relationships with reporters online and develop strategies for pitching stories that fit the digital news dynamic.

Bethany Aronhalt

Bethany Aronhalt
Manager, Communications
American Petroleum Institute

Fernandez_Christin

Christin Fernandez
Director, Communications
Koch Industries
@Senorita_Dez

Skill Building Sessions
1:15 p.m.

Improve Your Presentation Visuals: How to Avoid Death by PPT

Ever feel like your PowerPoint deck is lacking or even taking away from your presentation? Without helpful visuals your presentation may miss it’s mark and fail to captivate your audience. At this session, attendees will learn to develop a visually appealing PowerPoint that clearly communicates key messages and helps persuade, engage and motivate your audience.

Polsinelli_Jim-Scott_cropped

Jim Scott Polsinelli
Chief Creative Officer
Marathon Strategies
@mrpushups

Creating an Engaging Advocacy or Policy Video

Video has become a dominate force in social media and online content. The power of video alone is shaping many advocacy campaigns. But for many organizations, creating compelling videos for advocacy or public policy can be a struggle. Our communications expert will provide a hands-on and example-filled session where you’ll learn how to incorporate video into your advocacy strategy without getting lost in production, technology or budget parameters.

sinead_casey

Sinead Casey
Director of Client Solutions
CRAFT | Media/Digital

Breakout Sessions
2:00 p.m.

Addressing Your Challenges and Opportunities: Peer-to-Peer Problem Solving

Get ready for some quick problem-solving! You’ll connect with other professionals on two topics, identifying common challenges and brainstorming solutions. Each roundtable will be led by an advocacy or communications professional who will assist your team in overcoming obstacles and ensuring you return to the office with great takeaways. (Council staff will share notes from each roundtable post-conference.)

Measuring and Evaluating Your Advocate Effectiveness

Dame_Bethany

Bethany Dame
Senior Director, Political Engagement
American Property Casualty Insurance Association
@bndame

Frazier_Allyson

Allyson Frazier
Director, Voices for Healthy Kids
American Heart Association
@YoureTheCure

Engaging Advocates with Issue Fatigue

Dwyer_RandyNEW

Randy Dwyer
Director, Advocacy & Political Affairs
American Farm Bureau Federation
@randy_dwyer

Prather_Kristen_cropped

 Kristen Prather
State Director Grassroots Programs
Credit Union National Association, Inc.
@KPGoesPolitical

Best Practices for Working With Your Trade Association or Coalition

Lotspike_Christina_linkedin

Christina Lotspike
Executive Director, Congressional & Public Affairs
U.S. Chamber of Commerce

Yi_SarahSQUARE

Sarah Yi 
Executive Director
CTIA – The Wireless Association
@SarahJaneYi

 Unique Communications Tactics for Breaking Through the Noise in DC

Engaging Hard-to-Reach Advocates

Katelyn_Moga_Gesing

Katelyn Moga Gesing
National Advocacy Manager
Nurse-Family Partnership
@mogakm  @NFP_nursefamily

Graham_Brandon

Brandon Graham
Senior Manager, Advocate Engagement
National Alliance on Mental Illness
@NAMIAdvocacy

Measuring Your Digital ROI

ludgin_peter

Peter Ludgin
Vice President
a4 Media & Data Solutions
@a4tise

matt_ross

Matt Ross
Account Executive
LinkedIn
@mattrosscamelot

Ensuring Your Government Affairs Efforts are Inclusive and Diverse

Lotspike_adam

Adam Lotspike
Associate Director, Public Affairs
BD

Breakout Sessions
3:10 p.m.

Advocacy Training and Civic Education

Fundamental to any grassroots program is advocate training. Without well-trained advocates your campaign will fail to deliver the proper message to policymakers, which could hurt your reputation and ability to impact the policy making process. Without proper civic education, your targeted audience may not realize the importance of their advocacy efforts. During this session, our presenter will show you how to build a training program, run advanced advocate trainings and turn your advocates into powerful storytellers.

Fox_JenniferNEW_cropped

Jennifer Fox
Political Affairs Manager
AALU

White_Maya_linkedin_cropped

Maya White
Grassroots Program Administrator
American Society of Anesthesiologists

Stakeholder and Influencer Mapping

Key influencers play a big role in how your issues and organization are perceived. This group may include policymakers, journalists, bloggers, patients, customers and even concerned citizens. Find out how to map stakeholders using online tools, keep track of important policy conversations online, identify the key voices on your issues and actively coordinate your advocacy and communications activities with your key audiences.

Lukasz Bochenek

Lukasz Bochenek
Managing Director, International Strategy
Leidar

silva_roz_cropped

Rosalynn Silva
Director, Digital Strategy & Communications
Walmart Inc.
@theRozSilva

New Data Release: Social Media, Political Advertising & the 2020 Election
4:10 p.m.

As social media companies grapple with political advertising, data security and foreign influence on their platforms, a new Public Affairs Council/Morning Consult survey sheds light on the political advertising landscape and how voters are consuming political messages and content. This quick data dive will uncover new insights into the shifting dynamic between business and politics, ultimately helping you understand how to best engage voters and leaders on social media platforms in the lead up to the 2020 election.

Caroline Bye

Caroline Bye
Managing Director
Morning Consult
@cbye11

Communications Keynote Session:
Strategic Communications in a Low-Trust World
4:30 p.m.

Public opinion polling shows that trust in businesses, politicians, media and almost all other institutions has dramatically fallen since the 2008 global recession. Communicating in an age of distrust can be almost impossible, but with the right tools and framing, you can begin to communicate effectively in this difficult environment.  Join us for a data filled session led by the Council’s President, Doug Pinkham.

Pinkham_doug

Doug Pinkham
President
Public Affairs Council
@dougfromDC

Wednesday, February 5

Keynote Session: Innovations in Public Affairs: 2020 Award Winners
9:00 a.m.

    

Join us to hear from trendsetters about their cutting-edge programs that are changing how we advocate. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will distill the tactics, tools and strategies from our winners so you can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Breakout Sessions
10:15 a.m.

Emerging Technology for Grassroots: Texting, Artificial Intelligence and Chatbots

New technology can help solve key challenges and make advocacy professionals more effective, but only if it’s implemented and used properly. Join us for a session that looks out at how organizations are using new tech tools to achieve higher engagement rates, provide new insights, leverage data and ultimately free up much-needed time. Learn the best practices for using these tools and come away with ideas on how to leverage these platforms.

Alexa Branson (Lexi)

Alexa Branson 
Senior Director, Federation Programs and Grassroots
U.S. Chamber of Commerce

ShopeManzi_Amy_cropped

Amy Shope Manzi
Director, Grassroots Advocacy
American Heart Association
@shopemanzi

Email Tactics that Move the Needle

Email is still king. However, many organizations struggle to engage their email list and often find their messages are left unread. Our communications expert will provide you with a series of tactics that have been tried by brands, campaigns and organizations of all sizes to boost open and click-through rates. Join this session to learn how to test and optimize your emails, build better subject lines, use data to send more targeted messages, and truly implement a campaign approach to your email database.

Leah Evangelista

Leah Evangelista
Vice President, Public Relations
Federation of American Hospitals

KatieValavanis_BlueState

Katie Valavanis 
Communications Strategist
Blue State

Professional Development Keynote: Storytelling for Advocacy
11:20 a.m.

    

Whether you’re trying to make a compelling advocacy case on Capitol Hill or explaining the importance of your company, learn from an expert storyteller who will forever change the way you communicate. After this session you will immediately be able to apply the art of storytelling to enhance all of your advocacy and business efforts.

Luhn_Matthew

Matthew Luhn
Former Pixar Storyteller
Toy Story, Monsters Inc., and Finding Nemo

Working Lunch: Tools to Align Your Government Affairs, Grassroots and Communications Teams
1:00 p.m.

    

Bridging the gap or breaking down internal silos can often be difficult, but to be successful in today’s environment it’s a must. Deciding who leads on what issue or who needs to approve what content can often slow down an entire operation. Join us to learn specific project and people management tools that will help run your public affairs function, communicate effectively with your colleagues, and keep any project or campaign on track.

Cook_Stacey

Stacy Cook
Principal
Perception Learning
@intrepidtrainer

Farewell Reception
5:30 p.m.

Thursday, February 6

Lobbying Keynote Session: Election 2020 Update and Policy Issue Forecasting
9:00 a.m.

    

The 2020 election is set to be one of the most consequential in recent times, and it’s effect on the policy landscape can be felt widely. Hear from a leading political analyst on where we are headed and stay for a fireside chat about the issues that might rise to the top during this hotly contested election cycle.

Ralston_Jon

Jon Ralston
Editor
The Nevada Independent

Breakout sessions
10:20 a.m.

Creating a Digital Communications Strategy Playbook

Communications

Whether you are deciding on a budget for digital ads, coordinating messaging across platforms or trying to hit your audacious social media targets, building an effective digital strategy can be complicated. We’ll help you make it simple. Learn how to draw a blueprint for your organization from two digital experts.

McCabe_Kim

Kim McCabe
Senior Director, Communications
National Alliance for Public Charter Schools
@kimberly_mccabe

Ward_David

David Ward
Director of Public Affairs
Association of Equipment Manufacturers
@dcdavidw

Closing Keynote: Policymaking at the Presidential Level
11:30 a.m.

    

The executive office continues to establish more influence on policy issues that have major impacts across all organizations and industries. Do you have a plan to engage the executive branch? To win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who have experienced what it’s like to work in the administration and how to win high-level policy and messaging battles.

Crystal_Brown

Crystal Brown
Director of Global Policy Development
Airbnb

Dearborn_Rick

Rick A. Dearborn
Partner, The Cypress Group
Former Deputy Chief of Staff to the President of the United States

pinkham_headshot_hr

Moderated by:

Doug Pinkham
President
Public Affairs Council
@PACouncil

Adjourn
12:30 p.m.

Tuesday, February 4

Grassroots Keynote: Bringing Diverse Stakeholders Together
8:30 a.m.

Organizations must ensure that their communications and government affairs efforts are inclusive and represent the community in which they operate. Whether you are building a new power plant or trying to encourage your employees to vote, engaging all the voices in your audience should be a first priority. Kickoff our conference with an inspiring keynote from a public affairs leader who has successfully engaged stakeholders from ethnically, culturally and economically diverse backgrounds.

Mathur_Punam_cropped

Punam Mathur
Executive Director of the Elaine P. Wynn & Family Foundation
Former Senior Public Affairs Executive at NV Energy and MGM

Breakout sessions
9:45 a.m.

Measuring and Communicating the Value of Government Affairs

Lobbying

Measuring, communicating and presenting the value of your government relations efforts can be a tremendous challenge. Learn how to speak the language, choose the right tactic for measuring your ROI and ultimately tell a powerful story of how your function protects and delivers value for the organization. This session is designed to give you the tools to build the best government affairs reporting metrics for your executives and leadership.

Crist_Greg NEW_cropped

Greg Crist
Chief Advocacy Officer & Head of External Affairs
Advanced Medical Technology Association (AdvaMed)
@greg_crist

kelly_memphis_avatar

Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
@kelly_memphis @PACouncil

Breakout sessions
11:00 a.m.

Leveraging Coalitions or Unbranded Issue Advocacy Groups

Lobbying

Many organizations are now using what the IRS calls C4s or C6s to launch unbranded advocacy groups or coalitions. These groups are not without their risks, but winning policy fights at the federal and state level has become increasingly difficult without strong partners or allies. Learn from expert coalition builders who will provide you:

  • An assessment for understanding the benefits and downsides of using unbranded advocacy groups
  • Legal guidance to ensure you are compliant with rules regarding these entities
  • Best practices for launching and maintaining these groups.
ROBERTS_STEVE

Steve Roberts
Partner
Holtzman Vogel Josefiak Torchinsky PLLC

Schriver_Alex_cropped

Alex Schriver
Executive Vice President
Targeted Victory
@AlexSchriver

Skill Building Sessions
1:15 p.m.

Improve Your Presentation Visuals: How to Avoid Death by PPT

Ever feel like your PowerPoint deck is lacking or even taking away from your presentation? Without helpful visuals your presentation may miss it’s mark and fail to captivate your audience. At this session, attendees will learn to develop a visually appealing PowerPoint that clearly communicates key messages and helps persuade, engage and motivate your audience.

Polsinelli_Jim-Scott_cropped

Jim Scott Polsinelli
Chief Creative Officer
Marathon Strategies
@mrpushups

Deploying the Six Principles of Influence for Lobbying

In 1984, Dr. Robert Cialdini wrote Influence: The Psychology of Persuasion, which has since sold over 3 million copies. Cialdini’s Six Principles of Persuasion can be easily applied to the lobbying profession to influence key decision makers. Join us for a fun session where our expert presenter will cover how to use each of the six principles in your day-to-day lobbying efforts.

DeSarno_Nick_cropped

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
@ndesarno   @PACouncil

Breakout Sessions
2:00 p.m.

Advocacy and Lobbying Compliance

Are all of your advocacy and lobbying activities compliant? The Council’s political law expert, Ken Gross, will discuss the rules surrounding site visits and in-district constituent events, as well as gift limits for federal officials. He’ll also cover what grassroots efforts and lobbying activities might trigger various state and local lobbying rules. Join us a for a jam-packed session where you can get your questions answered and walkaway with several helpful guides.

gross_ken-new-1

Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
@SkaddenArps

Breakout Sessions
3:10 p.m.

Managing Your Contract Lobbyists

Do you feel like you and your consultant partners are talking past each other? Are your objectives clear and well-understood? This session will address how you can actively assess, communicate and measure the effectiveness of your contract or consultant lobbyists. Whether you are trying to establish contract guidelines, provide constructive feedback or build a long-lasting relationship with your colleagues and outside partners, this session will help get you on the right track.

delacy-christopher

Christopher DeLacy
Partner
Holland & Knight LLP
@HK_PPR

Izaguirre_Rico

Ulrico Izaguirre
VP, Government Relations,
Public Policy & Social Impact
Affirm, Inc.

New Data Release: Social Media, Political Advertising & the 2020 Election
4:10 p.m.

As social media companies grapple with political advertising, data security and foreign influence on their platforms, a new Public Affairs Council/Morning Consult survey sheds light on the political advertising landscape and how voters are consuming political messages and content. This quick data dive will uncover new insights into the shifting dynamic between business and politics, ultimately helping you understand how to best engage voters and leaders on social media platforms in the lead up to the 2020 election.

Caroline Bye

Caroline Bye
Managing Director
Morning Consult
@cbye11

Communications Keynote Session:
Strategic Communications in a Low-Trust World
4:30 p.m.

Public opinion polling shows that trust in businesses, politicians, media and almost all other institutions has dramatically fallen since the 2008 global recession. Communicating in an age of distrust can be almost impossible, but with the right tools and framing, you can begin to communicate effectively in this difficult environment.  Join us for a data filled session led by the Council’s President, Doug Pinkham.

Pinkham_doug

Doug Pinkham
President
Public Affairs Council
@dougfromDC

Wednesday, February 5

Keynote Session: Innovations in Public Affairs: 2020 Award Winners
9:00 a.m.

    

Join us to hear from trendsetters about their cutting-edge programs that are changing how we advocate. Last year over 50 nominations were submitted, but only three innovative programs or campaigns could be recognized. This session will distill the tactics, tools and strategies from our winners so you can apply them to your programs. We’ll recognize the winners in these categories:

  • Grassroots Innovation
  • Communications Innovation
  • Lobbying Strategy Innovation

Breakout Sessions
10:15 a.m.

New Lobbying Strategies for the Congress of the Future

The 116th Congress and potentially the 117th are set to be more diverse, younger and come from a wider range of backgrounds outside of the usual legal route. Building relationships with new legislators that do not accept PAC contributions, understanding the new leadership dynamics and crafting different legislative priorities to appeal to new caucuses of members will be essential. Hear from an expert lobbyist who will help attendees build their lobbying plan for the next three years.

Baggett_Chris

Chris Baggett
Director, Federal Government Affairs & Political Strategy
Bristol-Myers Squibb

Oliver Spurgon

Oliver Spurgeon III
Senior Government Relations Director
Arent Fox LLP
@ospurgeonIII

Professional Development Keynote: Storytelling for Advocacy
11:20 a.m.

    

Whether you’re trying to make a compelling advocacy case on Capitol Hill or explaining the importance of your company, learn from an expert storyteller who will forever change the way you communicate. After this session you will immediately be able to apply the art of storytelling to enhance all of your advocacy and business efforts.

Luhn_Matthew

Matthew Luhn
Former Pixar Storyteller
Toy Story, Monsters Inc., and Finding Nemo

Working Lunch: Tools to Align Your Government Affairs, Grassroots and Communications Teams
1:00 p.m.

    

Bridging the gap or breaking down internal silos can often be difficult, but to be successful in today’s environment it’s a must. Deciding who leads on what issue or who needs to approve what content can often slow down an entire operation. Join us to learn specific project and people management tools that will help run your public affairs function, communicate effectively with your colleagues, and keep any project or campaign on track.

Cook_Stacey

Stacy Cook
Principal
Perception Learning
@intrepidtrainer

Thursday, February 6

Lobbying Keynote Session: Election 2020 Update and Policy Issue Forecasting
9:00 a.m.

    

The 2020 election is set to be one of the most consequential in recent times, and it’s effect on the policy landscape can be felt widely. Hear from a leading political analyst on where we are headed and stay for a fireside chat about the issues that might rise to the top during this hotly contested election cycle.

Ralston_Jon

Jon Ralston
Editor
The Nevada Independent

Breakout sessions
10:20 a.m.

The Gambling Industry: Innovating Grassroots and Lobbying

The gambling and gaming industry has been the focus of legislators and regulators, but the industry has seen expansion in almost every arena. Join us to hear two case studies of how the gaming industry used grassroots and digital lobbying to break through the noise and have their voice heard.

Hess_Jared_cropped

Jared Hess
Head of Grassroots & Digital Advocacy
DraftKings

Closing Keynote: Policymaking at the Presidential Level
11:30 a.m.

    

The executive office continues to establish more influence on policy issues that have major impacts across all organizations and industries. Do you have a plan to engage the executive branch? To win in today’s big policy fights you need to be able to coordinate and manage all of the pieces of your advocacy campaign, including your lobbying, grassroots, communications and stakeholder engagement efforts. Join us to hear from senior advocacy professionals who have experienced what it’s like to work in the administration and how to win high-level policy and messaging battles.

Crystal_Brown

Crystal Brown
Director of Global Policy Development
Airbnb

Dearborn_Rick

Rick A. Dearborn
Partner, The Cypress Group
Former Deputy Chief of Staff to the President of the United States

pinkham_headshot_hr

Moderated by:

Doug Pinkham
President
Public Affairs Council
@PACouncil